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1 Synthèse du marché
1.1 Market presentation
Pasta is a food made from flour, durum wheat semolina, other cereals, water and sometimes egg and salt. The pasta market is structured around the manufacture and sale of two types of product: dried pasta and fresh pasta. The pasta market includes producers of wheat and other raw materials, industrial manufacturers, supermarkets, drives, convenience stores, etc.
The pasta market in Brazil, characterized by its wide variety of products such as dried, fresh and filled pasta, in different shapes and sizes, was growing steadily before the COVID-19 pandemic. Pasta, being an essential component of Brazilian cuisine, is enjoyed by all age groups and offers versatility for the preparation of various dishes, from pasta with sauce to lasagna and cannelloni.
The COVID-19 pandemic has influenced the pasta market in Brazil, leading to an increase in domestic consumption due to social distancing measures and restrictions on restaurants. In addition, online pasta sales have seen a significant increase, with consumers looking for safer purchasing options.
One trend that stands out is the growing demand for healthy and alternative pasta, with Brazilian consumers showing greater concern for food quality and looking for options with natural, wholemeal and gluten-free ingredients.
Recently, the market has been driven by a shift to the higher end of the market and a consumer craze for premium or "wellness" pasta. In this sense, fresh pasta is experiencing real dynamism, which seems to bode well for the future of this large-scale market.
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