Summary of our market study

Get all the information you need
to understand this market

Detailed content of our market study

Inforamtion

  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions

Summary and extracts

1 Synthèse du marché

1.1 Introduction

The hair care market refers to all products designed to clean, protect, nourish and beautify the hair. Therefore, there are many different types of products, such as:

  • Shampoos
  • Conditioners
  • Treatments (for example anti-dandruff shampoos)
  • various styling products

Natural shampoos have experienced a strong increase in demand and currently account for more than 10% of the global shampoo market.

Globally, the hair care market CAGR is 3.34% for the period 2020 to 2024, with organic products accounting for a large portion of this growth. One of the main reasons for the interest in this type of product is the increased environmental awareness and, more generally, the concern about the impact of chemicals on health, a trend that can also be observed in many other markets.

In Germany, the market for shampoos and hair care products is more mature than the global market, as the CAGRof thismarket is lower than the global figures, with a decrease of one percentage point over the same study period. Nevertheless, Germany is the largest market for hair care in Europe, and German consumers buy an average of 12 hair care products per year. In addition, demand for organic products with all-natural formulations accounts for a significant share of the market, well above the 10% previously mentioned.

  • Many multinational corporations such asSchwarzkopfandL'Oréalare shaping the German market.
  • New suppliers are offering ecological alternatives to limit conventional packaging and unnecessary water shipping, with self-dissolving products such as900.CareorLUSH.

Many developments are therefore shaping the market for shampoos and hair care products, both in Germany and worldwide, and are opening up promising opportunities for new players seeking to establish themselves in this market.

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

The market of hair care | Germany

99 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) DE Germany

75.6 € / study
  • 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676