The market for strategy consulting firms - Brazil

1.1 Market presentation

The market for strategic consulting firms in Brazil refers to the economic activity related to these firms. Strategic consulting is the provision of advice to company directors on defining corporate strategy.

The global market for strategy consulting firms is worth more than US$ 63 billion in 2022, and is expected to grow in the coming years. Some of the most influential players in the global market include: T. Kearney Inc, Bain and Company, Accenture PLC, Deloitte, The Boston Consulting Group, Booz Allen Hamilton Inc, Ernst & Young Ltd and CGI Group Inc.

The consulting market in Brazil is characterized by its substantial size and constant expansion. This scenario is driven by a growing demand for consulting services that are applied in various sectors. These services range from strategy and management to technology and human resources, showing the scope and versatility of the sector in the country.

The very positive results achieved by this branch of the consultancy sector show that it has been able to adapt its offer to clients, i.e. to propose new services in line with the constantly changing priorities of the companies that consult them. The most common tasks for strategy consultants in 2021 include the following:

• Reviewing the business portfolio
• Reorganizing executive committees
• Launching new offers
• Implementing digital growth strategies

A striking trend in the Brazilian consulting market is the growing demand for digital and technological consulting services. This phenomenon is driven by the increasing digitalization of business, which leads companies to seek out consultants capable of guiding them in the implementation of advanced technologies. These technologies include data analysis, artificial intelligence and process automation.

The COVID-19 pandemic has profoundly affected the consulting market in Brazil, changing companies' priorities and operations. There has been an increase in demand for consultancy in crisis management, business continuity and digital transformation. However, traditional consulting sectors, such as tourism and hospitality, have faced significant challenges due to the restrictions and uncertainties generated by the pandemic.