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1 Synthèse du marché
1.1 Introduction
The online sports coaching market is both extensive and relatively young, encompassing all services that enable customers to complete training programs, receive nutritional advice, and track their progress using digital technologies, 100% online. Specifically, segments of this market include mobile apps, video streaming platforms, live classes, pre-registered programs, and one-on-one consultations with coaches.
Globally, the online sports coaching market has seen rapid growth in recent years, particularly due to the COVID-19 pandemic, which has prompted many people to train at home. For comparison, in 2019, the market was worth $40 billion by 2026. However, not all areas of this market are equally developed. In particular, mobile apps and videos on major platforms like YouTube have had the most success. This is mainly due to the fact that this content is easily accessible.
In Germany, the sports coaching market is following the global trend. Nevertheless, there is a peculiarity in the German market, as programs that focus on well-being and mental health have a particular success. Therefore, not only sports coaching content dominates the German market, but also content for relaxation or mental coping. Such content is mainly found in apps like Bambu, whose access is often restricted by subscriptions.
Besides these apps, coaches are gaining visibility and can offer online coaching by publishing videos or turning to agencies specialized in digital development (SMMA). So there are some apps, but most importantly, there are many trainers who are expanding their presence on social networks. Often, the size of their audience determines the profitability of their activity.
In addition to the emergence of numerous partnerships between fitness chains or clothing brands andtrainers, in order not to lose market share despite the strong digital transformation, it is clear that the latest innovations in AI and VR will profoundly change the market supply and demand to meet the new demands createdby technological innovation.
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