Buy the full study
Summary of our market study
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
Summary and extracts
1 Synthèse du marché
1.1 Introduction
The CRM (Customer Relationship Management) market comprises the various services that enable companies to manage their customer interactions. The CRM market is segmented by the application of these services (sales & marketing, customer service, and technical service). The book "The One to One Future" marked a turning point as it introduced the concept of individualized marketing, one of the foundations of Customer Relationship Management.
The valuation of the global CRM market increased from $43.7 billion in 2020 to more than $100 billion in 2023. At the global level, it is mainly the cloud-based solutions that are the most developed. In fact, these enable flexibility and a reduction in the constraints made possible by digitalization. In addition, digital solutions have high scalability and, above all, reduced costs compared to physical, on-premise solutions.
In Germany, CRM market revenues reached nearly $3 billion in 2021, and forecasts indicate an increase that will reach nearly $3.7 billion by 2025. However, the German market has seen slower adoption of CRM in the form of digital services compared to other European countries, mainly due to data privacy issues. German companies, especially small and medium-sized enterprises (SMEs), account for a significant share of the CRM market.
For example, the major companies in the German CRM market are:
- SAP with offerings such as SAP Sales Cloud and SAP Service Cloud.
- Salesforce, the global market leader in CRM
- Microsoft, which offers CRM and ERP solutions (Dynamics 365)
The latest trends in the German CRM market mainly involve the adoption of artificial intelligence (AI) to improve task efficiency. In addition, chatbots enable the provision of new effective customer interfaces at reduced costs. Overall, the German CRM market offers a wide range of opportunities for companies looking to optimizetheir customer relationship managementand adapt to new technological trends. These innovations are likely to further revolutionize the market in the future.
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The market for CRM | Germany
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) DE Germany
- 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
