The market for ai-based writing assistants - Overall

1.2 A booming global market

The market for artificial intelligence-based writing assistants is exploding. Although still in its infancy(***), reaching over $* billion by ****.

Editorial software market World, **** - ****, in millions of USD Source: ****

This growth can be explained by the growing interest in artificial intelligence on the part of the general public and businesses alike, and by the sector's technological advances. At the same time, the rise of artificial intelligence is revolutionizing the way people work. In all sectors, companies are trying to mobilize their human workforce for high value-added tasks, and are integrating artificial intelligence-based systems for low value-added tasks.

North America dominates the market. It will account for **.**% of the market in ****, or around $*** million. It is followed by Europe, which accounted for $*** million[***].

1.3 The US and China in the innovation race

As in many other sectors, the United States and China have embarked on a race for innovation in artificial intelligence, a sector seen as promising for both countries' economies. While the USA still largely dominates the market (***), it is facing competition from Chinese initiatives, which show a desire to establish a foothold in the sector.

This means, first and foremost, that artificial intelligence is gaining in importance in the business world. Indeed, every year, the two giants see the birth of the vast majority of new companies specializing in artificial intelligence(***).

New companies specializing in artificial intelligence World, ****, in number of companies Source: ****

In addition, both countries promote research and development, to ensure a certain level of innovation in the country. While China is far ahead in terms of the number of patents filed (***).

Artificial intelligence patent filings by region World, ****, as % of total Source: ****

Patents granted in the artificial intelligence sector by region World, ****, in Source: ****

Today, however, it's important to note that the major advances in the writing assistants sector have been made by the USA; most recently with the arrival of Open AI's GPT chat, completely overturning the market and affirming the country's leadership position.

1.4 The European market: still under-exploited potential

Europe is the second biggest player in the market for artificial intelligence-based writing assistants. This is due to the ever-increasing use of artificial intelligence in various business sectors. Around *% of European companies now integrate artificial intelligence technologies into their organization, although there are wide disparities between countries.

Companies using artificial intelligence technologies Europe, ****, % of companies Source: ****

Among these companies, it is mainly large corporations that are leading the way, with **% using at least one artificial intelligence technology, compared with *% for small businesses and **% for medium-sized companies.

Types of companies using AI Europe, ****, in Source: ****

The most dynamic sector is therefore that of large companies, which also offer the greatest potential for growth in the sector. These companies use a variety of technologies to meet different needs. Today, process automation and decision support are the areas most frequently left to artificial intelligence.

Types of technology used by large companies Europe, ****, in Source: ****

Few companies are yet directly interested in the generation of written or spoken language (***). The market for AI-based writing assistants can therefore be seen as an interesting segment of the artificial intelligence market in Europe.

2.1 Growing interest in artificial intelligence

One way of gauging people's interest in artificial intelligence is to look at the Google Trends index. This measures the interest of Google users in searching for a particular term. So we're looking at the term "artificial intelligence" in the USA and "intelligence artificielle" in France.

We can see that since ****, interest in this topic has been growing, with a certain seasonality: searches are more frequent at the start of the school year (***).

Interest in "artificial intelligence" research United States, **** - ****, in indexes Source: Google Trends In January ****, the pronounced interest in "artificial intelligence" research in the USA can be explained by a major advance in the field of artificial intelligence. In January ****, the giants Microsoft and Alibaba independently announced that they had developed an artificial intelligence capable of beating humans in a reading and comprehension test proposed by Stanford.

Interest in "artificial intelligence" research France, **** - ****, in indexes Source: ****

In both countries, and particularly in France, there has been a spike in interest in recent months. This coincides with the development and release of Chat GPT by Open AI in November ****. Since then, searches seem to have more than tripled in France, reaching *** in the Google Trends index in January ...

2.2 Work transformation: editorial assistants, between threats and opportunities

Artificial intelligence is revolutionizing the way we work. Indeed, many models are now capable of replacing humans for arduous, dangerous or monotonous tasks. The aim of artificial intelligence is to combine the work of individuals, who will concentrate on high value-added tasks, with that of machines, which will take care of repetitive or low-value-added tasks. However, not all workers are yet convinced that this alliance will work. Many are worried about their position, and few use artificial intelligence in their day-to-day work.

How much do you use artificial intelligence in your work? World, ****, in Source: ****

We can see that **% of those surveyed by MIT and BCG make little or no use of artificial intelligence. Nevertheless, many people use AI-based software or APIs without realizing it. For example, of the **% who answered that they never or very little use artificial intelligence in their work, **% went on to say that they sometimes or regularly use certain products when asked specifically about software.

What types of AI-based products do you use? World, ****, in Source: ****

The AI-based products that are consumed by individuals are mainly direct consumption products. This is notably the case with writing assistants, which are self-service software applications available on the Internet, ...

2.3 Increasing demand from students

Demand is increasingly driven by students, looking for tools to help them write their assignments and essays. Indeed, thanks to their drafting, reformulation and correction capabilities, artificial intelligence-based writing assistants enable students not only to flesh out their work with new ideas, but also to save time on research and writing. Although only released in November ****, chat GPT has quickly established itself within the education sector, appearing as the robot with the answer to everything. As a result, more and more students have seen this tool as an opportunity to "replace" them for certain assignments and exams. A US survey of *,*** fourth-year students in Februaryvrier **** revealed that **% of students had already used chat GPT to complete an exam[***].

Use of chat GPT for exams United States, ****, in Source: ****

Indeed, this increasingly powerful chatbot has demonstrated its performance in a variety of exams. In the American bar exam, for example, if GPT - *.* had achieved a passing grade (***), it would have ranked among the bottom of the class. With the new GPT - * technology, the artificial intelligence would be in the top **% of candidates. The chatbot has been subjected to numerous other tests to evaluate its abilities, and the results are far ...

2.4 The French and artificial intelligence

The French are fairly critical of artificial intelligence and its benefits. A majority still see it as more of a threat than an opportunity (***). However, **% of French people believe that artificial intelligence is synonymous with greater productivity. The use of artificial intelligence in certain fields is also reassuring: health and defense in the first instance.

Artificial intelligence, opportunity or threat for... France, ****, in Source: ****

As the graph shows, the French are worried about their jobs, seeing artificial intelligence as a potential competitor, and about the future: **% feel that AI is a threat to the future of humanity, and **% a threat to young people's education[***]. Schooling is a point that draws a lot of attention from the French, since the tools are currently self-service and their use is not yet regulated.

Artificial intelligence in education France, ****, as % of total Source: ****

But models based on artificial intelligence are arousing the curiosity of the French. By November ****, the technology developed by OpenAI had already reached the ears of half the population, a figure that rises to **% among technology, digital and innovation professionals. Almost **% of French people had even tested the model, without being particularly impressed.

The French and ChatGPT France, ****, in Source: ****

3.1 How an AI-based editorial assistant works

Natural Language Processing

Writing assistance software is all based on Natural Language Processing (***). NLP is a system that combines artificial intelligence with statistical machine learning models to enable machines to understand human language and to process and create texts. NLP offers a range of capabilities:

Text classification Text recognition Automatic summarization Machine translation Chatbot Intelligent assistants

note that NLP is also used in spoken language technologies: voicebot, callbot... The aim is to train systems as much as possible by providing them with very large databases. There are two main types of machine learning model for NLP:

NLU (***) models, which aim to understand and analyze a language in context: speech, letters, writings, etc. NLG (***) models, which aim to create text in the image of humans.

In this sense, writing assistance software combines these two models to understand the user's requests and offer a satisfactory response[***].

Transformers for NLP

A transformer is a type of natural language processing (***). Previous models had significant limitations, particularly when it came to dealing with sequences of varying lengths or capturing long-term relationships between elements in a sequence.

The transformer uses an attention-based architecture, which allows the model to focus on the important parts of the input, depending ...

3.2 The companies involved

OpenAI's supremacy, a widening gap with GPT - *

With over *** million users in just * months, GPT chat software broke the record for fastest user growth, taking over from TikTok, which had taken * months to reach such a figure. Today, thanks to GPT - *.* and GPT - *, OpenAI has the wind in its sails, and stands well apart from the competition. Indeed, GPT's training model is far more comprehensive and delivers more satisfactory results than those of the other major companies on the market. As a result, many copywriting programs have chosen GPT - *.* to support their model. These include Copy.ai, Jasper, Neuroflash, Smart Copy, ClosersCopy and Bramework.

On the other hand, OpenAI seems intent on outstripping the competition with its new GPT - * model. Whereas the GPT - *.* model was open source, allowing competitors to draw inspiration from the technology, the data used to form the system and the specific methods used in its design, the new model will be far less transparent. This change of approach responds to * imperatives:

A competitive imperative : GPT - * was very difficult to develop and mobilized a very large number of people over a long period of time. Moreover, competitors are numerous and eager ...

3.3 The United States, the undisputed leader?

The USA, responsible for the majority of spending on artificial intelligence

In ****, the United States was responsible for more than half of all private investment in artificial intelligence, with $**.* billion. Clearly ahead of the pack, with China accounting for **% of spending and Europe, the third major player, accounting for just *.*%.

Worldwide spending on artificial intelligence by region World, ****, as % of total Source: ****

This trend is likely to increase. In ****, worldwide spending on AI is expected to reach $*** billion, rising to $*** billion by ****. According to estimates by IDC (***), the United States will remain well ahead, with **% of global spending until ****[***].

Powerful partnerships

The USA can also rely on powerful partnerships to ensure its supremacy in the sector. This is particularly true of the Microsoft - OpenAI duo, considered by many to be unattainable. In addition to the investments made in **** and ****, Microsoft has announced its intention to strengthen its partnership over the coming years. Several billion dollars are to be invested over the next few years, to ensure innovation in the sector and the full exploitation of the potential of artificial intelligence for editorial purposes. In particular, Microsoft will be investing in new supercomputers. Microsoft is also marketing Open AI products to ...

4.1 Offer typology

Numerous artificial intelligence (***). These content creation software packages are particularly popular with bloggers, students, web editors...

Some software programs, such as Wordtune, cannot create content from bullet points or simple instructions. They can, however, summarize long documents or reformulate entire paragraphs, while offering different tonalities (***).

Other programs, such as Grammarly or ProWritingAid, also focus on text correction: grammatical correction, reformulation... These are extensions that can be added to the browser to check and correct spelling and grammatical errors.

Last but not least, we can mention other software specializing in AI-based writing assistance: Jasper, AI Writer, Writesonic, Smart Copy, Long shot, Frase, Outranking, Word AI, Article Forge, Peppertype, Ginger Software, Textio, Textly... The latter often combine the basic capabilities of writing assistants: creation of paragraphs on a given subject, reformulation, diversity of tones and templates; with an SEO aspect(***).

4.2 SEO development thanks to AI-based writing assistants

Many copywriting software programs use artificial intelligence to provide SEO advice.

Why take an interest in SEO?

SEO(***) search results of search engines such as Google, Bing, Yahoo... The aim of SEO is to improve a website's visibility in search results for relevant keywords related to its content. This system relies on various techniques such as keyword optimization, the creation of quality content, improving the structure and navigation of the website... SEO is a booming market, involving more and more players.

Global SEO market World, **** - ****, in billions of dollars Source: ****

Companies are becoming increasingly interested in SEO as a means of attracting customers online. By using SEO methods, companies can get organic traffic to their website, without having to pay for online advertising. These methods are therefore highly sought-after by web copywriters, who need to provide particularly well-referenced pages and links.

The benefits of artificial intelligence in this field

Since SEO methods are based on keyword optimization and the creation of quality content, they are directly linked to copywriting assistants. Indeed, thanks to artificial intelligence, many copywriting assistants are now capable of reshaping a document so that it performs better in terms of SEO. Software such as Neuroflash can offer ...

4.3 Subscription model dominates

Most writing software works on a subscription basis. A free trial is available (***), and then the platforms offer different subscriptions depending on the rate of use. Prices generally range from $** to $*** per month, but there are also completely free options and top-of-the-range packages with more features.

Source: ****

Most software packages also offer a quotation service for companies.

5.1 The regulatory framework, mostly European

The global framework for artificial intelligence is highly complex. Indeed, the views of different powers differ. On the one hand, the United States favors innovation and competition, and proposes a very free market. On the other, Europe wishes to regulate the development of AI-based systems, in order to protect citizens and their personal data. So, while there are a few laws on artificial intelligence in various countries, no clear framework has yet been defined for AI-based writing assistants.

Number of laws passed concerning artificial intelligence World, ****, in number of laws Source: ****

As for Europeans, they can rely on the RGPD as a global framework. Nevertheless, faced with the rapid advance of technologies, the Union wishes to set up a common regulatory framework more specific to artificial intelligence: the AI Act.

The RGPD

The RGPD(***) is a European law on the protection of personal data, which came into force in May ****. It replaces the **** European Union directive on personal data protection and has become the reference framework for personal data protection in Europe. The GDPR imposes strict rules on companies that collect, store and use personal data. The regulation defines rights for individuals concerning their personal data, such as the right of ...

6.1 Segmentation

6.2 Market assessment and market share based on traffic estimates

In order to estimate shorter-term market growth and market share, we used traffic estimates from the semrush website to assess market share in France and worldwide. We studied traffic estimates for a selection of sites: ai-writer.com, frase.io, hyperwriteai.com, hyperwriteai.com, jasper.ai, lescribouillard.fr, longshot.ai, openai.com, outranking.io, pairokay.com, rapidely.app, rytr.me, unbounce.com, writesonic.com, which we feel are representative of the global and French market. Multi-sector leaders such as Google and Baidu could not be included in this analysis, as they do not have a site dedicated to an AI offering that could be used to estimate their traffic. As Grammarly was positioned as a proofreader and not as a content writer as the other sites, we felt it was logical not to take it into account. We used data from the official OpenAI website and not from the platform's website, which is the user tool, as the data on this URL seemed very low in relation to the solution's popularity, and lower than those on the openai.com website. These figures are estimates of traffic data and their absolute values should be treated with caution. However, the results of these graphs ...

• Open AI
• Jasper
• Copy.ai
• AI Writer
• TextBulker
• Hyperwrite
• Pairokay
• TextBlaze
• Writesonic
• Long Shot
• Frase
• Rytr
• Yourtext.guru (Babbar)
• Rapidely
• Outranking
• Le Scribouillard
• Smart Copy (Unbounce)
• Eudata S.r.l.
• Ellysse S.r.l.
• LiveHelp S.r.l.
• Indigo.ai
• Userbot S.r.l.
• LMP Explain
• Stability AI
• Mistral AI
• Anthropic
• Inflection AI
• Bard Google
• Databricks
• CapGemini
• Huggin Face
• Docaposte
• 01.AI
• Aleph Alpha
• Jimini AI
• Samsung Electronics France
• Silo
• Datategy
• Adaptive ML
• FlexAI
• DeepL
• Helsing