The floor covering market - Portugal

1.1 Presentation and definition of the flooring market

Including all types of coatings, this market includes the manufacture and installation of

• tiling on the ground
• parquet flooring and other wooden surfaces
• of carpeting and textile coatings
• of linoleum and plastics
• d’ clay and to baked clay

The global market for floor coverings is growing and is expected to remain so in the coming years. The market is dominated by the United States and its production, which accounts for more than a quarter of world production. Next come India, China and Japan

The Portuguese market is also relatively small compared to the European leader, the United Kingdom. Directly related to the construction market whose performance in Portugal was disastrous over the period 2010-2015, the market for floor coverings is in recovery since 2016 within the country

In the coming years, Portuguese flooring manufacturers who can benefit from a favourable regulation in terms of energy retrofit of the buildings. The sector can also rely on eco-responsible product innovations that appeal to many consumers

The business competitiveness is also a strong asset for this country within the European Union, with a globally skilled workforce and increasingly controlled undeclared work.

Nevertheless, despite an improvement in the new construction market on the one hand, the Do It Yourself on the other hand, Portuguese craftsmen will have to face a external competition increasing, especially for the high value products from neighbouring countries within the European Union.