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Summary and extracts

1 Synthèse du marché

1.1 Introduction

The fireworks market is an industry that deals with the production, marketing and use of pyrotechnic devices used to create fireworks displays.

Different types of offerings and products can be found in the fireworks market in Italy, including:

  • Rockets: Rockets are pyrotechnic devices that are launched into the air and explode creating light and sound effects.
  • Firecrackers: Firecrackers are small explosives that produce a loud sound and a limited light effect.
  • Mortars: Mortars are cylindrical tubes containing explosive powder that are thrown into the air and produce pyrotechnic effects such as light trails and explosions.
  • Fountains: Fountains are stationary devices that emit jets of sparks and bright colors for an extended period of time.
  • Pinwheels: Pinwheels are pyrotechnic devices that rotate on an axis while emitting sparks and bright colors.
  • Flamings: Flamings are pyrotechnic effects that produce a column of fire or an explosion of flames of varying intensity.
  • Batteries: Batteries are a series of interconnected fireworks that are lit simultaneously, creating a coordinated display of pyrotechnic effects.

The history of fireworks is ancient and has its origins in China, where gunpowder was discovered around the year 800. Over the centuries, knowledge of black powder spread to Europe and the first fireworks factories were founded for entertainment purposes. Today, fireworks are widely used around the world to celebrate special events and anniversaries, such as New Year's Eve and Ferragosto. In Italy, there are several pyrotechnic events of international significance, such as the Fiori di Fuoco in Omegna, the World Championship of Designer Fireworks in Valmontone, and the National Fireworks Festival in San Severo.[Unina]

In2022 , the world market for explosives and pyrotechnic articles reached a total value of $28.4 billion. Between 2022 and 2030, a compound annual growth rate (CAGR) of 4.7 percent is expected under which the market value could exceed $41 billion by the end of the period.(Grandviewresearch)

1.2 The global market

In ****, the world market for explosives and pyrotechnic articles reached a total value of $**.* billion. Between **** and ****, a compound annual growth rate (***) of *.* percent is expected under which the market value could exceed $** billion by the end of the period. Explosives and pyrotechnics market World, ****-****, in billions of dollars Grandviewresearch Considering the market segment occupied by fireworks, the world market in **** is estimated at $*.** billion. The world fireworks market is expected to grow between **** and ****. During this period, a compound annual growth rate (***) of *.*% is projected, thanks to which the market could reach a total value of $*.** billion.

Fireworks Market World, ****-****, in billions of dollars Businessresearchinsights

1.3 The Italian market

In Italy, the value of the fireworks market is difficult to estimate. Considering explosives manufacturing enterprises (***). Looking at the individual yearly changes, it is possible to show a swinging trend between **** and ****. While between **** and **** revenues grow by *.*%, between **** and **** this drops by **.*%. Thus, the outbreak of the pandemic in **** seems to have played a central role in the contraction of the industry's turnover. Turnover of explosives manufacturing enterprises Italy, ****-****, in millions of euros Istat Considering the production sold of fireworks articles, between **** and **** this appears to be growing. During the period under consideration, the value of production sold increased from *.** million euros to **.** million euros (***). Again, the pandemic that broke out in **** plays a central role here: between **** and **** the value of production sold of fireworks items plummeted by **.*% to €*.** million. However, in **** it is possible to show a recovery in the industry, with the value of production sold growing by ***.*% compared to ****.

Production sold of fireworks items Italy, ****-****, in millions of euros Istat

1.4 Import - Export

Italy can be called a net importer of fireworks. Between **** and ****, the export coverage ratio, defined by the ratio of exports to imports multiplied by ***, remained consistently below *** percent, fluctuating between **.* percent and *.* percent. Specifically, the value of fireworks imports grew by ***.* percent between **** and ****, from **.** million euros to **.** million euros. Exports were also on the rise during the period under consideration: between **** and ****, the export value increased from *.** million euros to *.** million euros (***).

Import - export fireworks Italy, ****-****, in millions of euros UnComtrade

Considering the export of fireworks, this is extremely diversified in terms of destination countries. Germany collects the highest share of Italian exports (***). All other countries together collect ** percent of Italian exports.

Main destination countries for fireworks exports Italy, ****, % UnComtrade The context regarding imports, however, is different. The Netherlands contributes **.* percent of total Italian imports; Germany (***) follow, while other countries contribute *.* percent of the total. Main countries of origin for fireworks imports Italy, ****, % UnComtrade

1.5 The consequences of the Russian-Ukrainian conflict

the outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in the price index. The sector related to the production of explosives (***) is not exempt from this increase. Considering the 'producer price index, between January **** and October **** this rose by **.* points. This means that over a **-month period, production costs increased by **.* percent. Compared to ****, producer prices increased by **.* percent. Producer price index for the manufacture of explosives Italy, ****-****, base ****=*** Istat Next, considering the import price index for products used in the manufacture of fireworks, between January **** and September **** this increased by *.* points. Over a period of ** months, import prices rose by *.* percent while compared to **** these rose by **.* percent.

Import price index of products for the manufacture of other chemical products Italy, ****-****, base ****=*** Istat

2 Analyse de la demande

2.1 Demand in Italy

The graph represents the proportion of searches for a given term in a given region over a given period of time, compared to when it was most searched (***). Thus, a value of ** means that the keyword was used less often in the region, and a value of * means that there is not enough data for that keyword.

Considering the values recorded between **** and ****, it is possible to show a seasonal trend of interest related to fireworks in Italy. The highest values are recorded in the months of August and December. In particular, in August there is a peak of interest in the weeks preceding the **th of the month (***), while in December interest is concentrated in the weeks following the **th of the month in view of the New Year's holiday. The two mentioned holidays represent the main drivers of Italians' interest regarding the purchase of fireworks.

Searches for "fireworks" on Google Trends Italy, ****-****, Google Trends search index GoogleTrends

2.2 The geographical distribution of demand

In order to visualize the geographical distribution of demand, a map was created with the index of interest related to fireworks in each Italian region between December **** and December ****. The values are calculated on a scale of * to ***, where *** indicates the location with the highest frequency of searches as a proportion of total searches in that location, and a value of ** indicates a location with half as many searches. A value of *, on the other hand, indicates a locality for which insufficient data has been collected.

The Northwest records the most interest index, at **, thanks mainly to the value recorded in Liguria (***); followed by the Northeast, where ri records a value of **, thanks to the value recorded in Emilia Romagna, and the South where the value recorded is **. Finally, the Center records the lowest value of **.

3 Structure du marché

3.1 The market structure

In order to anazalize the market structure, enterprises active under Ateco Code **.** "Manufacture of explosives) are considered. In particular, the number of enterprises active in the industry, the number of employees and the legal form of enterprises are analyzed.

Firms

In Italy, the sector related to the manufacture of explosives appears to have been shrinking in utlim years. Between **** and ****, the number of active enterprises decreased from *** to *** (***). The trend is negative during the entire period, and the percentage changes between years are homogeneous.

Active enterprises in the manufacture of explosives (***) Italy, ****-****, in number Istat

Employees As with the number of enterprises, the number of employees in the sector is also declining. Between **** and ****, the total number of employees fell from *** to *** (***). Again, the trend is negative during the entire period, and the percentage changes between years are homogeneous. The specularity shown between the trend in the number of enterprises and the trend in the number of employees indicates a general contraction of the sector. Employment of explosives manufacturing enterprises (***) Italy, ****-****, in number Istat Legal form Finally, considering the legal form of businesses, in **** limited liability companies are the main type of business, with **.* percent of the total. This ...

3.2 The value chain

Regarding quality control, in the context of the fireworks industry, this process involves:

Functionality Testing Testing of individual products: each pyrotechnic item is tested to ensure that it works as intended. This may include tests of ignition, duration of effect, colors and intensity. Safety Testing: in addition to function, the safety of the products is tested, ensuring that they do not present unexpected hazards during use, such as premature explosions or malfunctions.

Consistency Check Product Standardization: consistency in production is ensured so that each unit has the same performance and quality. This is especially important in products that are sold in series, such as fireworks batteries. Regular audits: during production, regular audits are conducted to ensure that products remain within established quality parameters.

Compliance with Regulations Legal compliance: fireworks must comply with local and international regulations covering chemical composition, noise levels, user safety and environmental impact. Certifications and approvals: it is often necessary to obtain certifications or approvals from regulatory bodies or standardization institutions to market products in certain markets.

(***)

3.3 The main manufacturers

A list of the main players active in the production of pyrotechnic products in Italy is proposed below:

U. Borgonovo s.r.l: has been at the forefront of the pyrotechnics market for more than ** years. It manufactures and markets, to retailers and companies in the industry, professional and consumer fireworks. Borgonovo CE fireworks are made in accordance with European Standards for pyrotechnic articles and are designed to ensure high safety requirements, greater respect for the environment, and limited noise levels for the well-being of people and animals.

Parente Fireworks Group s.r.l: The company's origins date back to the late nineteenth century with the first real factory built in the early ****s and used mainly for the production and execution of small fireworks for use in squares. To date, the number of shows performed in Italy reaches *** and its name is internationally recognized, managing in recent years to perform shows of worldwide importance. All its products are exported all over the world and represent a symbol of Made in Italy in the pyrotechnic field.

Pyrogiochi Italia s.r.l: founded in ****, with more than **,***,*** stars sold in one year, **** points of sale in Italy and thanks to its presence ...

4 Analyse de l'offre

4.1 Type of the offer

The history of fireworks is ancient and has its origins in China, where gunpowder was discovered around the year ***. Over the centuries, knowledge of black powder spread to Europe and the first fireworks factories were founded for entertainment purposes. Today, el market for fireworks in Italy can be found different types of offerings and products, including:

Rockets: rockets are pyrotechnic devices that are launched into the air and explode creating light and sound effects. Firecrackers: are small explosives that produce a loud sound and a limited light effect. Mortars: composed of cylindrical tubes containing explosive powder that are thrown into the air and produce pyrotechnic effects such as light trails and explosions. Fountains: are stationary devices that emit jets of sparks and bright colors for an extended period of time. Pinwheels: pyrotechnic devices that rotate on an axis while emitting sparks and bright colors. Flamers: are pyrotechnic effects that produce a column of fire or an explosion of flames of varying intensity. Batteries: are a series of interconnected fireworks that are ignited simultaneously, creating a coordinated display of pyrotechnic effects.

In Italy, the types of fireworks available on the market can be classified into different categories based on the level of ...

4.2 The prices

Prices for some product types are shown below. In particular, prices for rockets, fountains, batteries, and firecrackers are highlighted.

Rockets

Fountains

Batteries

Firecrackers

4.3 New supply trends: toward an environmentally sustainable market

Fireworks, known for their spectacular display of light and color, are going through a technological revolution to become more sustainable. Let's look in detail at cutting-edge solutions that aim to preserve the magic of fireworks while minimizing their environmental impact.

Pollution-free fireworks: traditional chemicals used in fireworks, such as potassium chlorate, can contribute to air pollution. Current innovations focus on barium nitrate-based compounds, which emit fewer pollutants. The introduction of sulfate-based colored powders offers more vivid colors without compromising air quality.

Noise reduction: research is moving toward the adoption of pyrotechnic devices with a low decibel level while maintaining visual intensity. The use of modified triggers, such as low burn rate triggers, helps minimize noise impact, making the experience more pleasant for spectators and limiting noise disturbance in the surrounding environment.

Biodegradable materials: the industry is exploring the use of compostable and biodegradable enclosures, often made from cellulose or cornstarch. These materials naturally degrade over time, reducing the amount of post-show waste. The current challenge is to balance the structural strength required for flight and dispersion effects with the degradability of the materials used.

Lighting alternatives: the evolution toward alternatives to traditional fireworks includes the use of laser projectors, programmable LED ...

5 Règlementation

5.1 The legislation

Directive ****/**/EU: on the harmonization of the laws of the Member States relating to the making available on the market of pyrotechnic articles. Legislative Decree No. *** of July **, ****: implementation of Directive ****/**/EU.

Main prohibited and sanctioned behaviors:

Illegally manufacturing fireworks: according toArticle ** of the Consolidated Law on Public Security (***). The penalty stipulated involves arrest from * to ** months and a fine of up to €***. Selling types of fireworks for which a public safety license is required without holding the same: according to Article ** of the Consolidated Law on Public Security (***). The prescribed penalty carries an arrest from * to ** months and a fine of up to €***. Selling professional pyrotechnic articles of categories F*-T*-P* to persons who do not have a license to fire and the requirements prescribed by law: according to Article ** of Legislative Decree No. *** of July **, ****. The penalty stipulated involves imprisonment * months to * years and a fine of €**,*** to €***,***. Selling by mail order professional products of the "firecracker" type and professional pyrotechnic articles of categories F*-T*-P*: according to Article ** of Legislative Decree No. *** of July **, ****. The stipulated penalty carries an arrest from * to * years and a fine from €**,*** to €***,***. Selling fireworks of the F* category to persons ...

6 Positionnement des acteurs

6.1 Segmentation

  • U. Borgonovo s.r.l
  • Parente Fireworks Group s.r.l
  • Pyrogiochi Italia s.r.l
  • Piromagia s.r.l
  • Alessi s.r.l
  • Pirotecnica Teanese s.r.l
  • I Razzi Group s.r.l
  • Mugnaioni s.r.l
  • Pirotecnica Manna s.r.l
  • Pirotecnica San Pio s.r.l.s
  • Pirotecnica Soldi s.r.l
  • La Pirotecnica s.r.l

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