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Summary and extracts
1 Market summary
1.1 Market definition and structure
Do-it-yourself refers to non-professional manual activities, repair, creation, improvement and maintenance of small objects in the house. This study concentrates on the DIY market and therefore excludes the BtoB activity of retailers and DIY stores
The do-it-yourself market therefore covers a wide variety of items. The Union Nationale des Industriels du Bricolage (Inoha) lists 11 main categories: building, plumbing/sanitary, garden, paint/glue, wood/joinery, coatings, tools, electricity, hardware, decoration and thermal comfort.
The world market for DIY products amounted to 594 billion euros in 2018 and the market has been growing steadily for several years. The United States are largely dominant, accounting for about half of the world market by value. In Europe, the biggest DIY markets are the United Kingdom, Germany and France.
The Belgian do-it-yourself market grew by 3.3% in 2019 and by 16,4% between 2008 and 2017 but is characterised by relative instability.
The growth of the market can be explained by a growing interest in do-it-yourself, particularly in Belgium. The market is highly concentrated and dominated by a few large players, the main ones being the DIY chains Hubo Belgium (Bricoalliance), Brico (Maxeda) and Gamma (Intergamma).
The Belgian market is also characterised by an attachment to physical shops and digitalisation is therefore still weak but growing. This is one reason why the market is cyclical, the sales being largely dependant on the weather and the consumer will to visit the physical shops. One other reason is that the garden category is the most important product category sold by DIY shops in Belgium. Bad weather thus means less sales in the garden category which affect the turnover of DIY shops.
List of charts presented in this market study
- Taille du marché du bricolage
- Part de marché du bricolage par continent
- Chiffre d'affaires de la vente au détail de quincaillerie, peintures et verres dans les magasins spécialisés
- Évolution des ventes sur le marché belge du bricolage
- Principales motivations pour faire du bricolage
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Latest news
Mr.Bricolage expected to decline in 2023 - 14/03/2024
- Mr.Bricolage group sales in 2023: 2.31 billion euros
- In France, 902 stores generated sales of 1.96 billion euros in 2023
- Number of stores by brand in 2023:
- - Mr.Bricolage: 331 stores
- - Les Briconautes: 101 stores
- - Independent chains: 470 stores
- Total number of stores at January 1, 2024: 1088 stores
DIY: ManoMano highlights its ManoMano Pro service in new TV campaign - 14/02/2024
- ManoMano launched its service for construction professionals, ManoMano Pro, at the end of 2020.
- Three years later, ManoMano has attracted around half of the craftsmen in the sector in France, i.e. some 200,000 companies.
- ManoMano offers over 19 million product references on its site.
Faced with a depressed DIY market, ManoMano cuts its workforce by a quarter - 18/10/2023
- ManoMano is a platform for the sale of do-it-yourself products, with 16 million references.
- Co-founded by Christian Raisson and Philippe de Chanville.
- The company competes with Leroy Merlin and Castorama.
- It plans to cut a maximum of 150 jobs in France and 80 in Spain out of a total of 900 employees as part of a reorganization.
- In 2020, ManoMano achieved sales in excess of one billion euros in five European countries (France, Spain, Italy, UK, Germany).
DIY: Mr.Bricolage holding up well - 15/03/2023
- In France, sales totalled 2.02 billion euros (down 1.6% over the year)
- Abroad, Mr.Bricolage, present in ten countries through 74 outlets, achieved sales of 322.5 million euros, up 5.4%
- On December 31, 2022, Mr.Bricolage had 920 stores, 846 in France, including 319 Mr.Bricolage stores, 97 Les Briconautes stores and 430 affiliated stores under independent banners.
- On January 1, 2023, Mr.Bricolage could count on 977 stores, including 903 in France (new members and affiliates negotiated in 2022)
- Target of 1,000 outlets by the end of 2025.
Mr.Bricolage passes the 2 billion mark in sales - 16/03/2022
- The Mr.Bricolage group had a good year in 2021
This is the third time in three years that ManoMano has raised funds, and it has raised another $355 million. - 06/07/2021
- ManoMano claims a valuation of $2.6 billion
- Its goal for 2021 is to reach 600,000 customers, and for 2025: 800,000 employees
- ManoMano has raised $355 million, after raising €110 million in 2019 and €125 million in 2020. This is the third operation in three years for the e-commerce platform for DIY, home and garden products
- The $60 million raised in 2017 seems derisory today, given the startup's meteoric rise, with no less than $725 million raised in eight years
- ManoMano's goal is to become the reference destination for all DIY, gardening and home improvement projects
- ManoMano learns from the crisis by recruiting 350 people
- To support these ambitions, the company plans to recruit a thousand by the end of 2022
- The company will soon have 2,000 employees, and is fast approaching the 5,000-employee threshold at which a French company is considered a major group
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the DIY market | Belgium
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