Market for carpets and rugs - Germany

1.1 Introduction

The market for carpets and r ugs includes the textile products used for flooring. These products are used for three main reasons: their aesthetic appearance, the comfort they provide, and their insulating properties (especially for carpets). The carpet and rug market consists of several segments, such as handmade carpet, woven carpet, and carpet tiles, etc.

Carpet is an effective acoustic insulator and helps to reduce ambient noise.

The global carpet and rugs market has a CAGR of 4.5% from 2020 to 2025, and much of this growth is due to the increasing demand for handcrafted products(oriental carpets) and for ecological products, especially those made from recycled fiber. There is also growth in the e-commerce market and, in particular, an increase in auctions for the most desirable rugs. Numerous German-based companies are sourcing oriental carpets to refurbish and clean, and then selling them at highly competitive prices.

Therefore, the market for carpets and rugs in Germany largely follows the global trend, as the CAGR of this market is 4% during the same study period. However, surveys have shown that innovation is key to meeting consumer expectations (especially in terms of sound and thermal insulation). Overall, the strong growth of this sector in Germany is due to the growth of the construction industry as a whole. In addition, Germany is a leader in the production of environmentally friendly carpets and rugs, attracting environmentally conscious customers.

There are many companies specializing in this sector in Germany, with initial operations dating back several decades, such as:

• Vorwerk
• Object Carpet
• Parador

However, there are also new companies that offer outdoor carpets that very realistically replicate real grass.

The industry is characterized by a mix of traditional players and innovative newcomers, contributing to the dynamism of this market. These trends, combined with the strong demand in the construction and renovation sector, make the German market for carpets and rugs particularly interesting for players who want to position themselves there.