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1 Synthèse du marché

1.1 Définition et présentation

Le marché du papier regroupe les activités de transformation des matières premières en papier et en pâtes à papier, mais aussi les activités de packaging et de commercialisation. On distingue plusieurs types de demande pour l’industrie du papier :

-       La demande provenant des industriels, en particulier pour le packaging des produits

-       Le demande provenant des particuliers, avec notamment le secteur de la papeterie

 Au niveau mondial, le marché du papier dépasse les 800 milliards de dollars, avec une grande partie de l’activité concentrée en Asie, en Amérique du Nord et en Europe occidentale. 

En Espagne, les usines de fabrique de papier sont concentrées sur les côtes, à l’Est et au Nord du pays. L’industrie du papier est structurellement très exportatrice, environ 55% de la cellulose et 46% du papier fabriqués en Espagne sont destinés aux marchés extérieurs. La Catalogne est de loin la région concentrant le plus de chiffre d’affaires, devant Valence et Aragón. Les dépenses énergétiques sont élevées dans cette industrie, qui sort fragilisée du conflit en Ukraine avec une hausse des prix de l’énergie qui met à mal ses marges.

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le marché du papier | Espagne

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