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Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
Le marché des albums photo en ligne s’est développé avec l’essor des sites web qui permettent la création d’albums photo en ligne. Les albums photo peuvent être plus ou moins standardisés et le site permet d’imprimer les albums photo et de les envoyer au client. Le prix des albums photo varie en fonction des différentes couvertures (rigide, flexible, cuir), de la qualité du papier, du nombre de photos et du temps d’envoi.
Au niveau de l’Europe occidentale, le marché de l’album photo en ligne atteint 22,4 millions d'unités pour une taille de marché de près de 700 millions d’euros en 2018. Le marché a connu une forte croissance à mesure que la pratique de création d’album photo en ligne se démocratisait. Trois pays : l'Allemagne, le Benelux et la France représente environ 65 % du volume des ventes d’album photo en ligne en Europe occidentale
En Espagne, le marché de l’album photo en ligne a également connu une trajectoire croissante. L’utilisation des smartphones a permis de démocratiser la prise de photos de qualité, tandis que la volonté de poser ces photos sur papier a amené la croissance de cette solution économique et de qualité. On estime que 95% de la création d’album photo se fait aujourd’hui en ligne dans la péninsule.
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le marché de l'album photo en ligne | Espagne
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