Sephora: The latest figures, news and market research on Sephora

Turnover: 1.8 million EUR (2023)

Country: France

Sephora is a network of perfume and cosmetics stores created in 1969 and owned by the LVMH group since 1997.
It has over 2,500 stores in 34 countries and employs some 40,000 people worldwide
Initially focused on fragrances, Sephora also offers Beauty Bars in its stores for express beauty treatments. It was the first player to launch this concept, which has since been adopted by perfumeries and selective department stores. Services include manicure, beauty diagnosis, make-up and hairstyling
Sephora offers a wide variety of choices (230 brands and over 17,500 items)
Over 300 stores in France

News

Sephora downsizes in China after leaving South Korea 22/08/2024

- Sephora is shedding "just under 3%" of its workforce in China, or around 100 jobs.
- Sephora has around 400 stores in Asia, including 300 in China.
- Founded in 1968 and acquired by LVMH in 1997, Sephora set up in Beijing in 2005.
- Sephora is the number one retailer of high-end beauty products in the United States.
- The company is targeting sales of "20 billion euros".
- Sephora's operations in China would have generated combined losses over 2022 and 2023 of $46 million, according to annual reports from Shanghai Jahwa United Co. Ltd. which holds 19% of its business on the mainland.
- Sephora recently reduced its presence in South Korea and withdrew from Taiwan.
- The brand is a significant contributor to LVMH sales, second only to Louis Vuitton (over 20 billion in sales).
- Sephora has estimated sales of over $12 billion, according to Bernstein.

Sephora to rapidly increase sales from 12 to 20 billion euros 23/10/2023

Sephora is the world leader in selective perfumery.
LVMH has owned Sephora since 1997.
The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
The global beauty market grew by 6% last year to reach 250 billion euros.
Sephora has forecast 17% growth by 2022.
The brand has 2,700 stores.
By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.

Beauty: how Sephora is expanding in the United States 07/10/2023

America is its first market
The French group opened its first store there twenty-five years ago
Today, it has 658 directly-operated stores on the American market, including 22 in New York
Sephora is present in 35 markets with 2,700 stores
A $430 billion industry according to McKinsey
The United States will consolidate its position as the world's leading beauty market, growing from $70 billion in 2022 to around $100 billion in 2027 (McKinsey).
The brand contributes 20% of LVMH sales and 12% of the Ebit of the number one in luxury goods.
sephora is America's leading selective retailer.
American retailer Kohl's, which has stores in 29 states, partnered with Sephora in 2020, and they share 862 "Sephora Kohl's".

Sephora and Zalando end their partnership 09/09/2023

The partnership between Sephora and Zalando began in Germany in the fourth quarter of 2021.
The partnership was extended to Zalando's other European markets in 2022, including Italy
Two years after the start of the partnership, the collaboration comes to an end.
Sephora is a subsidiary of LVMH.
Sephora's aim in 2021 was to compete with Douglas (Nocibé in France), which has a greater presence in Europe.

Sephora returns to London. 28/02/2023

2.700 Distribution outlets worldwide
Return to the British capital with a first store of over 550 square metres in the Westfield shopping center
The online business was rolled out in the UK in 2021 with the acquisition of Feelunique, a digital player in prestige beauty in the UK

Sephora returns to London Contents 26/02/2023

Absence from the UK market since 2006

Return with the opening of a London store on March 8, open seven days a week
- 2,700 Sephora points of sale
- E-commerce operational since October 2022
- Takeover of Feelunique in 2021
- Double-digit growth in UK prestige beauty sales post-Covid
- UK among top ten global markets for premium beauty products
- Beauty Hub with 26 beauty consultants
- Sephora's first Lip Bar

LVMH: 26% growth for selective distribution activity 27/01/2023

Sephora to contribute to strong growth in selective retailing by 2022
Total group sales: 79.2 billion euros
Selective Retailing sales: 14.85 billion euros
Sephora growth in Europe, Middle East, Southeast Asia and North America
Sephora-Kohl's partnership to expand store network in the United States
Sephora contributes to strong growth in Selective Retailing business

Sephora rolls out its e-commerce palette 22/09/2022

Sephora is very strong in the United States and France, but less so in the rest of Europe
Its competitor, the German group Douglas, leader in Europe, has exceeded one billion e-commerce sales.
Sephora, France's leading selective perfume retailer, is developing multiple digital solutions
Sephora offers some 3,000 brands via 17 platforms deployed worldwide.
Since the end of 2021, Sephora has offered several thousand products from 300 brands on the German Zalando website.
In 2021, Sephora acquired Feelunique, a British player present in several European countries, including France, with a total of 1.3 million active customers.

Sephora takes on the parapharmacy market 21/09/2022

Sephora is testing the sale of parapharmacy products in-store and developing this offer on its e-commerce site.
Sephora's offer includes products from heavyweights in the industry such as Avène, A-Derma, Biotherm, Garancia, Filorga and Nuxe.
Over 300 products are already available in the parapharmacy section of the Sephora website.

Advertising: Sephora shakes up the industry's creative codes | Sephora shakes up the industry's creative codes! 18/02/2020

According to the June EY-Parthenon survey, Sephora is the most popular beauty chain among French consumers, with 34% of them choosing Sephora, ahead of Yves Rocher (23%), Nocibé (20%) and Marionnaud (16%).
Sephora distributes 15,000 products from 250 brands.
Sephora sales approached €10 billion in 2019.

The United States has historically been Sephora's leading market in terms of sales.
Between 2011 and 2020, Sephora opened more than 1,000 stores worldwide and expanded into 12 new countries

Sephora will be one of the first retailers to offer its services on Google Nest Hub, a screen-enabled version of Google Home that enables Sephora to offer makeup tutorials and beauty tips

Financial Data

DUNS: 393712286

Legal Name: SEPHORA

Address: 41 RUE YBRY , 92200 NEUILLY-SUR-SEINE

Number of employees: Entre 5 000 et 9 999 salariés (2021)

Capital: 78 256 500 EUR

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	1 468 785 917	1 343 243 313	1 690 519 820	1 626 903 587	1 591 279 385	1 449 383 859	1 377 337 363
Gross margin (€)	900 328 206	790 917 186	-	937 650 011	947 376 777	887 532 260	829 459 487
EBITDA (€)	169 405 249	101 123 856	-	211 457 787	244 568 431	236 443 405	232 016 266
Operating profit (€)	110 678 338	35 079 776	-	147 271 729	189 672 975	197 047 295	179 015 039
Net profit (€)	-48 125 394	70 192 146	203 554 939	120 725 851	99 039 460	188 050 302	70 174 609
Turnover growth rate (%)	9,3	-20,5	3,9	2,2	9,8	5,2	-
Ebitda margin rate (%)	11,5	7,5	-	13	15,4	16,3	16,8
Operating margin rate (%)	7,5	2,6	-	9,1	11,9	13,6	13
Working Capital (turnover days)	28	33,3	-	25,5	13,2	19,5	25,4
Working Capital requirements (turnover days)	29,5	29	-	23,5	8,4	13,5	29,3
Net margin (%)	-3,3	5,2	-	7,4	6,2	13	5,1
Added value / Turnover (%)	16,6	16,5	-	21,3	24	25,8	26,6
Wages and social charges (€)	232 570 645	232 733 960	-	232 801 281	227 204 273	214 245 207	195 511 205
Salaries / Turnover (%)	15,8	17,3	-	14,3	14,3	14,8	14,2