Turnover: 13.27 billion EUR (2023)

Country: Japan

  • Rakuten is a Japanese Internet services company founded in February 1997 under the name MDM Inc, which launched Rakuten Shopping Mall in May of the same year.
  • The company owns Japan's largest online shopping site, with over 105 million registered users and 44,201 merchants. Its founder and CEO is Hirosho Mikitani.
  • In the 2010s the group expanded its business interests outside Japan, notably acquiring the Viber messaging service in 2014.
  • In France, the group acquired online retailer Priceminister

News

Rakuten and PriceMinister's transformation into the e-commerce cashback leader 19/02/2024

  • - 10 million visitors per month to the brand's website in France
  • - 70 subsidiaries for the conglomerate
  • - 13 billion euros in sales by 2023
  • - Purchase of PriceMinister in 2010 for 200 million euros
  • - Break-even point for Rakuten France reached by end 2023
  • - Amazon became France's leading non-food retailer in 2016
  • - Rakuten has 13 million members and 12,000 third-party sellers
  • - 150 million items on offer
  • - Second-hand products account for almost half of Rakuten France's sales

Studies mentioning this company

The last-mile market - France

Other companies mentioned:

  • E.Leclerc
  • Rakuten
  • Cogepart
  • DHL International Express France
  • Écolotrans
  • FedEx
  • Lifelines
  • Getir
  • Gorillas
  • Mail Boxes etc
  • Ouidrop
The Online Advertising - France

Other companies mentioned:

  • Meta (anciennement Facebook)
  • Solocal
  • Pinterest
  • Adverline
  • Tradelab Jellyfish (Fimalac Groupe)
  • Criteo
  • Local Media (Admoove)
  • LinkedIn
  • Twitter
  • Spotify
  • Deezer
  • Youtube
  • Google
  • Carrefour Groupe
  • Kwanko
  • Rakuten
  • Microsoft
The household appliance repair and reconditioning market - France

Other companies mentioned:

  • Back Market
  • Emmaüs
  • Murfy
  • Reconomia
  • Electro Dépôt (Groupe Mulliez)
  • Rakuten
  • Envie réseau
  • Spareka
  • SOS Accessoires
  • Underdog - Older Is Better
  • ASWO
  • Codeo
  • Triade Electronique (Veolia)