Turnover: 1.9 billion EUR (2023)

Country: Italy

Piaggio, founded in 1884, is known for its innovative and iconic range of electric scooters.
In 2012, Morbihan Moto became the official distributor of the Piaggio brand in France, and since then has offered a range of models including the MP3, Medley and Beverly.

News

Piaggio: 2 billion euros in revenues and counting. 02/03/2023

  • Net income in 2022: 84.9 million euros (41% increase over 2021)
  • Net income in 2021: 60.1 million euros
  • Revenues in 2022: 2.09 billion euros (25% increase over 2021)
  • Revenues in 2021: 1.67 billion euros
  • Vehicles sold in 2022: 625,000 (17% increase on 2021)
  • Vehicles sold in 2021: 536,000
  • Sales growth by region in 2022 : - Asia-Pacific: +57% - Americas: +43% - EMEA: +10% - India: -5.3
  • Scooter market share in 2022 : - Europe: 22.9% - North America: 35.4
  • Increase in scooter sales in 2022: +14% (thanks to Vespa, Piaggio Liberty, Piaggio 1, and Aprilia brands)
  • Motorcycle sales volumes in 2022: up 20%.

Piaggio: 2 billion in revenue and growth in profits and sales 02/03/2023

  • Net income 2022: 41% increase, 84.9 million euros versus 60.1 million euros in 2021
  • Revenues 2022: 25% increase, 2.09 billion euros versus 1.67 billion euros in 2021
  • Vehicles sold in 2022: 625,000, up 17% from 536,000 in 2021
  • Scooter market share in Europe: 22.9% in 2022 vs. 22.7% in 2021
  • Scooter market share in North America: 35.4% in 2022 versus 35% in 2021.

Studies mentioning this company

The private jet market - France

Other companies mentioned:

  • Dassault Aviation
  • Airbus Groupe
  • Embraer
  • Bombardier
  • Boeing
  • Piaggio
  • AEROAFFAIRES
  • Jet Agency
  • Vista Jet
  • NetJets
  • AstonJet
  • Flying 7 Air
The market for electric scooters - France

Other companies mentioned:

  • BMW Mottorrad
  • VmotoSoco Limited
  • NIU
  • Silence
  • Eccity
  • Pink Mobility
  • Go2Roues
  • Zeway
  • Troopy
  • Yego
  • Piaggio
  • Bolloré
The scooter market - France

Other companies mentioned:

  • Honda Motorcycle
  • Peugeot Motocycles
  • BMW Mottorrad
  • Piaggio
  • Yamaha
  • NIU
  • VmotoSoco Limited
  • Suzuki
The scooter market - Italy

Other companies mentioned:

  • Piaggio
  • Honda
  • MV Agusta Motor
  • BMW
  • Suzuki
  • Yamaha
The electric motobike market - Italy

Other companies mentioned:

  • Zig Zag ( SMARTVENTURE S.R.L.)
  • COOLTRA MOTOS ITALIA
  • Mimoto (Helbiz italia)
  • CITY SCOOT ITALIA (CITYSCOOT ITALIA S.R.L.)
  • VMOTO ( VMOTO SOCO ITALY S.R.L.)
  • Lifan Italia, ( TAKE OVER S.R.L.)
  • BMW ITALIA SPA
  • Moto Shop 2000
  • Tortora Moto
  • R.M.S. S.P.A.
  • Malossi S.p.A.
  • Piaggio
The light commercial vehicle market (LCV) - France

Other companies mentioned:

  • Fiat Ducato
  • Volkswagen Group
  • La Poste
  • UPS
  • Véolia Groupe
  • Nissan
  • Daimler Trucks and Buses (Mercedes)
  • Stellantis (Groupe PSA et Fiat)
  • PSA Peugeot Citroen
  • Opel (Stellantis)
  • Isuzu
  • Fuso
  • Piaggio
  • Maxus (Saic)
  • Seat (Vokswagen group)
  • Skoda (Vokswagen Group)
  • Goupil (Polaris Group)
  • Liberty Electric Motion LEM
  • Navya