Peugeot Motocycles: The latest figures, news and market research on Peugeot Motocycles

Turnover: 115 million EUR (2023)

Country: France

While the brand's first motorcycle was produced in 1898, today Peugeot Motocycles produces motorcycles, scooters and mopeds.
In 2006, an alliance with the Chinese group Qingqi was signed, giving the group access to the Asian market
In 2015, PSA sold 51% of the brand to the Indian group Mahindra, which retained 49%. These two events demonstrate the brand's determination to develop its activities in Asia, a fast-growing market.
In France, it is trying to diversify through the development of new models (three-wheelers, electric two-wheelers, etc.), notably with the help of its partner dealerships, of which there are 12 in Paris alone (source).

Imprimer

Peugeot Motocycles changes driver and prepares for the future 21/05/2024

Buyout of Stellantis' 50% stake in Peugeot Motocycles by German investor Mutares in February 2023.
Stabilization of 300 jobs at the Mandeure plant. Launch of a new electric scooter by the end of 2024.
Planned assembly of the first Dab Motors motorcycles and an electric two-wheeler inspired by the 103 SP of the 1970s and 80s from 2025.
Loss of over 4 million euros in 2021
Sales in 2023 of 115 million euros, excluding the Chinese market.

Peugeot Motocycles will manufacture its SPx project at Mandeure, in the Doubs region of France 02/04/2024

- Total investment to launch this new model is estimated at between 5 and 10 million euros.
- Peugeot Motocycles is run by Germany's Mutares, which took over Stellantis' 50% stake in early 2023, alongside India's Mahindra (which has held the other half of the capital since 2019).
- Peugeot Motocycles employs 276 people out of a total workforce of 600 at the historic Doubs plant.
- Peugeot Motocycles' sales target for 2023 is 115 million euros (excluding China).

Mutares acquires Peugeot Motocycles and DAB Motors 06/07/2023

The Peugeot Motocycles plant in Mandeure is 125 years old.
The German investment fund Mutares has acquired 50% of Peugeot Motocycles' capital, giving it an 80% controlling interest.
Mutares has also acquired an 80% stake in start-up DAB Motors, which has designed an electric motorcycle.
The first models of this electric motorcycle, the Concept-E, are due to come out in 2024, with an estimated volume of between 500 and 1,000 units in the first year.
Peugeot Motocycles plans to distribute the products of British company BSA in Europe.
The Mandeure plant employs 276 people and 17 apprentices, while Peugeot Motocycles employs a total of 615 people worldwide.
In China, Peugeot Motocycles has a joint venture with Qingqi, created in 2006, which employs 300 people.
Peugeot Motocycles has forecast sales of €100 million outside China in 2022.
7.000 two-wheelers should be manufactured at Mandeure in 2023, compared with 3,600 in 2021.

Electric scooters: the "made in France" challenge 12/12/2022

22,000 electric two-wheelers registered in 2021
This figure has increased 5-fold in 5 years
An electric scooter consumes four times less energy than an electric car
E-tricks , a small business based in Auvergne, is aiming for 80% French production Current production of 500 vehicles per year, with a potential of 10,000 per year within two and a half years

Peugeot about to change hands 23/11/2022

DUNS: 875550667

Legal Name: PEUGEOT MOTOCYCLES

Address: 103 RUE DU 17 NOVEMBRE , 25350 MANDEURE

Number of employees: Entre 250 et 499 salariés (2021)

Capital: 9 986 720 EUR

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	103 005 924	93 886 253	101 382 892	97 446 322	102 446 853	98 014 470	-
Gross margin (€)	42 031 398	40 780 043	42 387 723	43 995 134	48 220 674	42 615 696	-
EBITDA (€)	-12 899 722	-13 644 256	-23 644 464	-26 429 197	-15 566 888	-23 017 539	-
Operating profit (€)	-14 668 236	-10 875 245	-25 576 452	-21 005 725	-20 599 919	-23 400 426	-
Net profit (€)	-15 818 948	-5 299 097	-29 403 973	-36 332 358	-21 365 567	-24 991 880	-
Turnover growth rate (%)	9,7	-7,4	4	-4,9	4,5	-	-
Ebitda margin rate (%)	-12,5	-14,5	-23,3	-27,1	-15,2	-23,5	-
Operating margin rate (%)	-14,2	-11,6	-25,2	-21,6	-20,1	-23,9	-
Working Capital (turnover days)	16,3	18,8	18,6	19,8	29	30,6	-
Working Capital requirements (turnover days)	20,7	8,1	35,8	36,5	61,5	60,3	-
Net margin (%)	-15,4	-5,6	-29	-37,3	-20,9	-25,5	-
Added value / Turnover (%)	9,9	5,9	2,3	0,4	10,7	2,4	-
Wages and social charges (€)	18 203 452	16 914 773	20 839 793	21 956 251	22 979 056	21 516 034	-
Salaries / Turnover (%)	17,7	18	20,6	22,5	22,4	22	-

Company Managers:

Position	First Name	Last Name	Age	Linkedin
Président	Sebastien	Mas	37
Directeur général	Eric, Michel, Roger, Louis	Apode	59

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