Turnover: 919 million EUR (2023)

Country: France

Paul is a French chain of bakeries/cafés-restaurants founded in 1889 in the town of Croix, in the Nord region of France, by Charlemagne Mayot. The company specializes in serving French products such as breads, crêpes, sandwiches, macaroons, soups, cakes, pastries, coffee, wine and beer. The chain has over 750 stores

Paul belongs to the Holder Group, which also owns the French luxury bakery Ladurée.

Boulangeries Paul SAS has its world headquarters in Marcq-en-Barœul, Greater Lille, France, and is present in 29 countries.

News

Why Paul's bakeries are diversifying their activities 05/02/2024

  • In 2023, 52% of group sales were generated internationally
  • Paul is present in 52 countries
  • Number of outlets in selected countries: United Kingdom (36), United Arab Emirates (7), Indonesia (12), Morocco (30), Singapore (9), United States (12)
  • Paul is present in 16 African countries
  • By 2024, 70 openings are planned abroad
  • In France, the Group has 401 sales outlets, including 80 directly operated outlets
  • In 2021, the group sold "La durée" for 120 million euros, including 125 points of sale
  • Sales under the banner in 2022 were €822 million
  • The company employs 12,000 people under the banner They have 3 production sites
  • The group has 401 sales outlets in France and 421 abroad.

Paul's bakeries launch a French-style Starbucks concept 20/09/2023

  • The Paul group was founded by the Holder family.
  • The "Paul le café" concept was launched three years ago, and now boasts 28 coffee shops worldwide.
  • The Paul Group plans to double its network with 20 new openings by the end of 2024, mainly via franchising.
  • The group is targeting train stations, airports and freeways in France.
  • Paul reported sales of 822 million euros in 2022.
  • The group has 801 stores, half of which are in France.
  • The group is present in 52 countries and plans to open 50 to 60 stores each year.
  • In France, the Group plans to open an average of 30 stores a year.
  • The group plans to return to China, where it has not been present since 2009.

Studies mentioning this company

The bakery and pastry market - France

Other companies mentioned:

  • ARGRU
  • Atlantique Productions
  • Banette
  • Biofournil
  • Boulangerie Neuhauser
  • Boulangerie Viennoiserie Française
  • Boulangerie Yong
  • Bretzels Moricettes Mfp Poulaillon
  • Bridor (Le Duff groupe)
  • Brio Gel
  • Delifrance (Groupe Vivescia)
  • Erhard Patissier Glacier
  • Europe Des Pains
  • Jacquet Brossard (Limagrain groupe)
  • Jacquet Panification
  • Kauffer'S D'Alsace
  • L'Epi Du Rouergue
  • La Boulangerie De L'Europe (Neuhauser groupe)
  • La Fournée Doré
  • La Gerbe Savoyarde
  • La Romainville
  • Le Duff Groupe
  • Le Fournil Du Val De Loire
  • Le Moulin De La Chaume (Intermarché les Mousquetaires)
  • Le Pain De Belledonne
  • Les Moulins De Saint Armel ( (Intermarché les Mousquetaires)
  • Les Moulins De Saint Aubert (Intermarché les Mousquetaires)
  • Les Moulins De Saint Preuil (Intermarché les Mousquetaires)
  • Limagrain Cooperative Groupe
  • Louise Boulangerie (Teract Groupe)
  • Mademoiselle Desserts groupe
  • Menissez Maison
  • Menissez Frais
  • Menissez Premium
  • Menissez Groupe
  • Monts Fournil La Mie Calin
  • Norac Foods
  • Pains Saint Rolan
  • Paso Traiteur (Fleury Michon)
  • Pasquier Patisserie Cerqueux
  • Pasquier Patisserie Etoile
  • Pasquier Patisserie Saint Valery
  • Pasquier Patisserie Vron
  • Paul Boulangerie (Groupe Holder)
  • Planete Pain
  • Pomone
  • The French Bastards
  • Tipiak Traiteur Pâtissier
  • Tipiak Panification
  • UPB Sobagel SA
  • Vitacuire
  • Vivescia
  • Eric kayser
  • Puratos Group
  • Teract (Invivo Retail)
  • Ange Boulangerie
  • Campaillette - Grands Moulins de Paris
  • Feuillette
  • Fromentiers de France
  • Ladurée (Lov Groupe)
  • La Boulangère (Norac groupe)
  • La Brioche Dorée (Le Duff Groupe)
  • La Compagnie des Desserts
  • Le Fournil Bitterois (Soufflet)
  • Moulin Soufflet
  • Moulin Meckert (Moulin des Moines)
  • Soufflet Groupe
  • Paindor (Vandemoortele)
  • Pasquier (Groupe)
  • Poppies Bakeries Laudun
  • Mecatherm
  • Eurogerm
  • Christophe Michalak
  • Ker Cadélac
  • Maison Colibri (Groupe Roullier)
  • Pomme de Pain
  • Fournil de Pierre (Le Duff Groupe)
  • Le fournil Saint André
  • Poilâne
  • France Boulangerie
  • Stohrer
  • Mulot et PetitJean
  • Augustin
  • Mariette
  • Le pain du jour
  • La Panetière
  • L'atelier Papilles
  • Vandemoortele
  • Novepan
  • Boulangeries Sophie Lebreuilly
The fast food market - France

Other companies mentioned:

  • McDonald’s France
  • Subway France
  • Kioske à Pizza
  • KFC France
  • Pizza Hut (Yum Brands Group)
  • Le Duff Groupe
  • Speed Rabbit Pizza
  • Holder Groupe
  • Starbucks Coffee
  • Eric kayser
  • Exki
  • Crêpe Touch
  • Daunat Groupe
  • Frichti (La Belle Vie)
  • Barapom
  • Cojean
  • France Restauration Rapide
  • Paul Boulangerie (Groupe Holder)
  • Sodebo
  • Taster
  • Autogrill
  • Starbucks Coffee France
  • Chicken Street
  • Bioburger
  • Eat Salad
  • Fresh Burritos
  • King Marcel
  • Pitaya (Bertrand Groupe)
  • Soframa Capella (Even groupe)
  • Pomme de Pain
  • Popeyes
  • Big M Burger
  • Breizh Café
  • Sushi Shop Restauration New
  • Wingstot
The market for cooking terminals - France

Other companies mentioned:

  • E.Leclerc
  • La Mie Caline (Groupe Monts Fournil)
  • Auchan Hypermarches
  • Carrefour Groupe
  • Casino Groupe
  • Paul Boulangerie (Groupe Holder)
  • La Brioche Dorée (Le Duff Groupe)