McDonald’s France: The latest figures, news and market research on McDonald’s France

Turnover: 6 billion EUR (2022)

Country: France

McDonald's is one of the leading names in fast food, with a presence in 120 countries and 3,699 open restaurants.
The^1st McDonald's restaurant opened in France in 1979, and since then the group has grown steadily to over 1,500 restaurants and 70,000 employees.
The brand is mainly represented by franchises: 80% of restaurants are managed by more than 310 franchisees.
Faced with stiff competition, the restaurant has introduced the "Signature" range, offering top-of-the-range burgers at a relatively higher price.
The restaurant has also decided to accept home delivery, testing the McDelivery service and signing a partnership with UberEats.
In France, sales under the banner are expected to reach €4.4 billion by 2020. [Snacking]

The French fast-food craze 30/05/2024

- Sales of restaurant chains (including fast-food outlets) in 2023: over 20 billion euros.
- Industry sales growth between 2022 and 2023: 8%.
- Increase in fast-food sales between 2019 and 2023: 30%.
- Number of McDonald's restaurants in France: over 1,500.
- Number of McDonald's restaurants opened per year: around 30.
- Number of daily McDonald's customers: around two million.
- Sales generated by burgers in France in the year leading up to 2023: nearly 9 billion euros.
- Number of Burger King restaurants in France since its return in 2012: nearly 500.

The French craze for celebrity chain burgers 24/04/2024

**McDonald's presence**: 1,560 restaurants by early 2024, sales in excess of 6 billion euros.
- **Burger King presence**: More than 520 restaurants in mainland France, with another 50 planned for the year, sales of 1.9 billion euros last year.
- **Burger market trends** : - Sales volume in 2023: 1.5 billion products in foodservice.
- - 16% increase over 2021.
- - Down 3.5% on 2019 (before COVID).
- Average price in 2023: 12.02 euros, up 10.4% on 2021.
- Average price in fast-food restaurants: 6.6 euros.
- Average price in high-end restaurants: 20.4 euros.

How France became McDonald's trump card 06/02/2024

Number of McDo restaurants in France: 1,560.
Rate of new restaurant openings: around 30 per year
McDonald's worldwide presence: around 100 countries.
McDo France sales in 2023: Over 6 billion euros.
Average ticket price at McDo France: 12 to 13 euros, the highest in the world.
Position of France in McDonald's operating margin contribution: second only to the United States.

How McDonald's is switching to reusable tableware 02/01/2023

McDonald's is the number 1 restaurant chain in France
By 2021, more than 90% of establishments will be ready for the end of disposable packaging
In 2021, the group has invested in the installation of dishwashing lines and the enlargement of some of its establishments
The industry heavyweight opted for an in-house solution
Feedback suggests that it will take six months for consumers to adopt good habits

DUNS: 722003936

Legal Name: MCDONALD'S FRANCE

Address: 1 RUE GUSTAVE EIFFEL Z I, 78280 GUYANCOURT

Number of employees: Au moins 1 salarié (2024)

Capital: 27 450 000 EUR

Financial Data:

Year	2022	2021	2020	2019	2018	2017	2016	2015
Turnover	1 188 073 584	971 031 582	816 098 146	1 060 264 057	995 466 723	968 281 310	927 009 462	912 965 255
Gross margin (€)	1 253 781 515	1 020 867 946	874 388 989	1 119 782 886	1 032 684 523	968 985 052	950 333 900	934 467 969
EBITDA (€)	438 567 327	337 164 631	253 847 228	373 707 173	362 650 922	383 212 993	320 379 136	312 955 384
Operating profit (€)	442 324 214	324 559 884	243 714 496	371 950 825	337 270 314	323 856 633	259 604 117	255 047 907
Net profit (€)	891 198 143	-64 228 786	171 936 629	198 988 724	290 240 804	20 252 668	47 303 020	275 397 183
Turnover growth rate (%)	22,4	19	-23	6,5	2,8	4,5	1,5	1,2
Ebitda margin rate (%)	36,9	34,7	31,1	35,2	36,4	39,6	34,6	34,3
Operating margin rate (%)	37,2	33,4	29,9	35,1	33,9	33,4	28	27,9
Working Capital (turnover days)	90,5	0,6	22,8	8,7	5,7	9,7	5,6	0,6
Working Capital requirements (turnover days)	13,4	13,9	22	17,7	8,5	10	12,7	16,9
Net margin (%)	75	-6,6	21,1	18,8	29,2	2,1	5,1	30,2
Added value / Turnover (%)	80,4	78,9	74,8	79,3	80	83,2	83,1	82,8
Wages and social charges (€)	-	-	-	-	-	-	-	-
Salaries / Turnover (%)	-	-	-	-	-	-	-	-

Company Managers:

Position	First Name	Last Name	Age	Linkedin
Président	Jacques	Mignault	64

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