Turnover: 1.644 billion EUR (2022)
Country: France
Leboncoin.fr is a classified ads website belonging to the Norwegian Adevinta group, founded in 2006. It is the fifth-largest site in France, with 28 million unique visitors every month and 29 million ads online, with 800,000 ads posted every day. Placing and reading an ad is free of charge. Classified ads can be for goods, services or jobs. They are divided into ten categories, including services - ticketing - events - private lessons - carpooling.
Leboncoin Groupe owns 5 brands: leboncoin, avendrealouer.fr, leDénicheur, MachineryZone, Agriaffaires.
The group is number one in France in the real estate, automotive and employment markets. In the automotive market, it has 12 million unique visitors every month, 3 million online ads, 92% of PDM on pro cars in 2017: it is considered France's favorite automotive site.
The company is part of the Norwegian Adevinta Group (€727 million sales in 2019)
News
In the face of Vinted, Leboncoin holds its own: a look at the figures 24/06/2024
- Leboncoin is the 2nd most visited e-commerce site in France, behind Amazon.
- - 26.8 million unique visitors per month in France in the first quarter of 2024.
- - Leboncoin aims to become a European Amazon for second-hand goods
- - Leboncoin buyers: mostly men over 45, with an average of 7.5 purchases per year for a total of €381.
- - Women make 2.8 purchases a year for a total of €110.
- - 20% increase in Leboncoin sales by 2023, surpassing Amazon (+16%) but less than Vinted (+32%).
- - Average shopping basket on Leboncoin: €46, higher than Amazon (€34) and Vinted (€19).
- -Leboncoin customers buy 4.4 times a year, compared with 9.4 times for Vinted.
- - Leboncoin has a 4% market share among a panel of 700,000 people, despite Vinted's sales growth of 61% from 2022 to 2023.
Leboncoin: a $12 billion bid for the classified ads parent company 22/11/2023
- A consortium led by Blackstone and Permira has offered 141 billion crowns (12.1 billion euros) to buy Adevinta.
- The transaction values Adevinta at €14 billion.
- In 2021, Adevinta bought eBay's online classifieds business for $9.2 billion.
Leboncoin coveted by two investment funds 23/09/2023
- Leboncoin is owned by Adevinta, a Norwegian company specializing in online ads.
- Adevinta has received a non-binding takeover offer from a consortium led by Blackstone and Permira, two investment funds.
- Adevinta's two main shareholders are eBay, a US company, and Schibsted, a Norwegian media group, which are supporting the takeover bid.
- In 2021, Adevinta bought eBay's online classifieds business for $9.2 billion.
- Adevinta was worth almost 93 billion kroner (8.1 billion euros) at the close of trading on the Oslo Stock Exchange on Thursday.
The Gafa tax has a negative impact on the results of Leboncoin.fr and its parent company, Schibsted. 25/11/2022
- Schibsted, now Adevinta, the parent company of Leboncoin, subject to new tax Provision of €40 million affecting good third-quarter results (revenues up 10%)
- Group sales (€480 million) split between 40% automotive, 19% advertising, the remainder real estate and e-commerce
- Leboncoin is the second-largest e-commerce site in terms of audience, behind Amazon and ahead of Cdiscount
Financial Data
DUNS: 521724336
Legal Name: LBC FRANCE
Address: 24 RUE DES JEUNEURS , 75002 PARIS 2
Number of employees: Entre 500 et 999 salariés (2020)
Capital: 3 252 490 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| Turnover | 280 733 119 | 237 202 207 | 232 502 237 | 212 562 433 | 188 855 788 | 167 599 147 | 152 318 647 |
| Gross margin (€) | 298 489 743 | 250 188 792 | 241 508 166 | 216 879 157 | 189 516 463 | 169 236 429 | 154 199 058 |
| EBITDA (€) | 86 202 227 | 87 952 979 | 105 675 986 | 115 637 730 | 116 896 666 | 106 312 558 | 92 983 604 |
| Operating profit (€) | 78 322 359 | 82 903 029 | 104 222 062 | 115 632 941 | 115 227 471 | 106 131 483 | 92 649 612 |
| Net profit (€) | 49 613 682 | 54 561 854 | 64 098 437 | 73 458 657 | 73 362 952 | 68 185 950 | 59 806 649 |
| Turnover growth rate (%) | 18,4 | 2 | 9,4 | 12,6 | 12,7 | 10 | - |
| Ebitda margin rate (%) | 30,7 | 37,1 | 45,5 | 54,4 | 61,9 | 63,4 | 61 |
| Operating margin rate (%) | 27,9 | 35 | 44,8 | 54,4 | 61 | 63,3 | 60,8 |
| Working Capital (turnover days) | 16,6 | 30 | 56,1 | 17,1 | 35,8 | 28,7 | 25,7 |
| Working Capital requirements (turnover days) | 1,4 | 50,4 | 39,5 | 21,2 | 49 | 31,7 | 38,3 |
| Net margin (%) | 17,7 | 23 | 27,6 | 34,6 | 38,8 | 40,7 | 39,3 |
| Added value / Turnover (%) | 62,9 | 70,5 | 74,4 | 77,4 | 76,9 | 77,6 | 73,8 |
| Wages and social charges (€) | 47 522 283 | 39 783 111 | 28 507 266 | 20 436 529 | 14 737 795 | 11 702 955 | 9 254 886 |
| Salaries / Turnover (%) | 16,9 | 16,8 | 12,3 | 9,6 | 7,8 | 7 | 6,1 |
Studies mentioning this company
The human services market - France
Other companies mentioned:
- Jemepropose
- Leboncoin (Adevinta Group)
- O2
- Shiva (Acadomia)
- Tout à dom
- Oxilia
- Personia
- Axeo services (Franchise)
- Azaé (Franchise)
- ADHAP Services
- Zephyr Groupe
- Amaelles
- Family Sphère
- Altivie Orkyn (Air Liquide groupe)
- Fedosad
- Domani
- Aladom
The used car market - France
Other companies mentioned:
- Leboncoin (Adevinta Group)
- ParuVendu.fr
- Aramis Auto Groupe
- Reezocar (Société Générale)
- Spoticar (Stellantis)
- La Centrale Groupe
- Carmax
- Carizy (Renault Groupe)
- Capcar
- Sonic Automotive
- Autotrader
- Simplicicar
- EWIGO France
- Autohero
- Alcopa Auction
- Renault Recyclage Flins
- Enchères VO
- Cazoo
- Auto 1 Vendezvotrevoiture.com
The stroller market - France
Other companies mentioned:
- Bébé Confort
- Bambisol
- Aubert
- Allo bébé
- Leboncoin (Adevinta Group)
- Outlander Joie baby
- Autour de Bébé
- Bébé 9
- LDLC Groupe
- Bugaboo
- Graco
- Artsana Groupe (Chicco)
- Babyhuys
- Cybex (Goddbaby International)
- Maxi-Cosi (Dorel Groupe)
- Quinny
- Babymoov
- Costway
- Smyths Toys
- Yoyo Babyzen
- Trolem
- Berceau Magique Megara
- France Maternité
The furniture market - France
Other companies mentioned:
- Ikea France
- Steinhoff
- home24
- Vente-unique.com
- Conforama France
- Schmidt Groupe
- BUT International
- Gifi France
- Casa France
- Centrakor Stores
- Selency
- Amazon
- P3G Group
- Roche Bobois Groupe
- Leboncoin (Adevinta Group)
- Celio Meubles
- Boconcept
- La Redoute AMPM
- Ligne Roset
- Knoll
- Archea
- Silvera Design
- Maxi Bazar (Zouari Groupe)
- Adoptunbureau
- MCI Mobilier
- Keria groupe
- Maisons du Monde
- CBA Meubles Demeyere Groupe (Safari groupe)
- Akante
- Fly
- Cuir Center (Roche Bobois Groupe)
- Delorme Meubles
The handbag market - France
Other companies mentioned:
- LVMH Groupe
- Lancel (Piquadro)
- Le Tanneur
- Vanessa Bruno
- Parfois - Modessa france
- Longchamp
- Michael Kors
- Lancaster Maroquinier
- Lacoste Groupe
- Vinted
- Anakiara
- Louis Vuitton Malletier
- Polène
- Couleur Sedona
- Goyard (Algo Groupe)
- Heimat Atlantica
- Léo et Violette
- Mansur Gavriel
- Nat & Nin
- PÖ&ME
- Shrimps
- Sonia Rykiel
- Staud
- Tammy & Benjamin
- Valencroix
- Yuzefi
- Zoatl
- Cabaia Valtex
- Hermès International
- H&M Groupe
- Leboncoin (Adevinta Group)
- Vestiaire Collective
- Guess
- Inditex groupe (Zara)
- Jacquemus
- Camille Fournet Maroquinerie
- Jérôme Dreyfuss
- Swildens
- Mellow Yellow - Groupe Eram