Turnover: 14.18 billion USD (2021)

Country: United States

Kellogg's is an American company specializing in the food industry. It mainly sells breakfast cereals through various brands (Coco Pops, Honey Pops, Frosties...). Kellogg's sells its potato chips in France via its Pringles brand.

News

Kellogg's: 5 things you need to know about the demerger of the cereal and potato chips giant 03/10/2023

  • 15.3 billion in sales by 2022, 32,000 employees
  • kellogg's has split into two separate, listed entities
  • On the one hand, cereals, and on the other, snacks (but also cereals) in the rest of the world
  • Kellogg's has a portfolio of some thirty brands
  • International activities account for over 80% of sales
  • North American division accounts for around 17% of sales
  • north American cereal market in decline
  • The snacks market is booming
  • 200 employees in France and net sales of 367 million euros,
  • France is Europe's second-largest market behind England
  • Pringles generates sales of 1 billion euros in Europe

Kellogg separates its US operations from the rest of the world 16/09/2023

  • The separation of Kellogg into two companies, Kellanova and WK Kellogg, takes place from October 2, 2023.
  • Kellanova will manage the snacks and breakfast cereals business outside North America, generating sales of around $13.4 to $13.6 billion (€12.5 to €12.7 billion).
  • WK Kellogg will manage the cereal business for North American markets, corresponding to sales of around 2.7 billion dollars (2.5 billion euros).

Kellogg's splits up 12/09/2023

  • Kellogg Company sales in 2021 will be $15.3 billion.
  • More than 80% of the company's sales come from international business.
  • The North American division accounts for around 17% of sales.
  • The Group's snacks division is set to grow by 9% a year between 2019 and 2022.
  • International cereal brands have been growing at 5% a year since 2019.
  • Kellanova, one of the company's new entities, forecasts sales of between $13.4 and $13.6 billion in 2024
  • The second entity, WK Kellogg, forecasts sales of $2.7 billion in 2023.

Financial Data

DUNS: 682000831

Legal Name: KELLOGG'S PRODUITS ALIMENTAIRES

Address: 245 RUE DU VIEUX PONT DE SEVRES , 92100 BOULOGNE-BILLANCOURT

Number of employees: 0 salarié (2024)

Capital: 5 124 000 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 563 135 494 555 391 579 554 893 963 525 525 796 515 538 374 532 835 893 563 623 636 569 530 713
Gross margin (€) 194 803 511 204 434 318 206 283 683 202 007 605 195 067 393 203 153 656 209 545 521 214 991 620
EBITDA (€) 11 791 802 11 365 421 11 300 354 10 614 970 10 573 432 11 180 313 11 582 052 11 773 238
Operating profit (€) 11 620 516 11 001 020 10 922 884 10 293 499 10 243 105 10 859 319 11 471 100 11 278 912
Net profit (€) 7 272 829 7 765 039 7 248 278 6 304 359 6 452 899 6 004 845 6 267 769 6 229 805
Turnover growth rate (%) 1,4 0,1 5,6 1,9 -3,2 -5,5 -1 -
Ebitda margin rate (%) 2,1 2 2 2 2,1 2,1 2,1 2,1
Operating margin rate (%) 2,1 2 2 2 2 2 2 2
Working Capital (turnover days) 2,9 1,8 -3,7 10,5 4 10,3 11,1 7,5
Working Capital requirements (turnover days) -1,8 -1,8 -7,4 7,7 - 8,4 9 6,5
Net margin (%) 1,3 1,4 1,3 1,2 1,3 1,1 1,1 1,1
Added value / Turnover (%) 6,1 6,1 5,8 6 6,1 6,6 6,7 6,9
Wages and social charges (€) 23 251 659 22 343 125 21 546 053 21 098 974 20 809 641 24 204 802 26 432 446 27 525 605
Salaries / Turnover (%) 4,1 4 3,9 4 4 4,5 4,7 4,8

Company Managers:

Position First Name Last Name Age Linkedin
Président Olivier Kac 56
Commissaire aux comptes suppléant Jean-christophe Georghiou 59

Studies mentioning this company

The potato chip market - France

Other companies mentioned:

  • Intersnack (Knabber Geback Group)
  • Kellogg’s
  • Altho Brets
  • Lays
  • Cheetos (Frito Lay)
  • Tyrrell
  • Lorenz Snack (Bahlsen group)
  • Bahlsen Group
  • Bret's
  • Doritos Frito Lay(Pepsico)
  • Lay's (Pepsico)
  • Miss Vickie's
  • Vico (Groupe Intersnack)
  • Aviko
  • Pringles (Kellogg's)
  • Kellogg's France - Kellanova France
  • Sibell
The breakfast cereal market - France

Other companies mentioned:

  • Kellogg’s
  • Bjorg (Ecotone)
  • Jordans
  • Nestlé Groupe
  • Quaker Oats Company (Pepsico Group)
  • Chabrior (ITM Intermarché)
  • General Mills
  • Grillon d'Or
  • Joseph Favrichon
  • La Vie Claire
  • Terres et Cereales (Céréceco)
  • Verival
  • Dailycer
  • Céréco
  • Céréaliste
  • Cereal House
  • Allo Petit Déjeuner - Food & Co
The cookie market - Germany

Other companies mentioned:

  • Nestlé Groupe
  • Mondelez Groupe
  • Kellogg’s
  • Ferrero
  • Lotus Bakeries
  • Bahlsen Group
  • Manner
  • Griesson - de Beukelaer
  • Lambertz
The Aperitif and Biscuits Aperitif market - Germany

Other companies mentioned:

  • Mondelez Groupe
  • PepsiCo
  • Kellogg’s
  • Nestlé Groupe
  • Bahlsen Group
  • Lorenz Snack (Bahlsen group)
  • Intersnack (Knabber Geback Group)
  • Mars Groupe
  • Lambertz
  • Birkel