Barilla: The latest figures, news and market research on Barilla

Turnover: 3.37 billion EUR (2023)

Country: Italy

Barilla, a giant of the Italian food industry, is present in the pasta, sauce, cookie, bakery and other markets.

News

Barilla enters the French snack market 30/08/2024

Barilla, the global pasta giant, is entering a new market in France, that of snacks, with Harrys, its French sandwich brand, acquired in 2007.
In France, the group, with sales of 4.7 billion euros, is best known for its pasta
In Italy, it operates Mulino Bianco cookies (€1.2 billion), the leading Italian food brand
Pasta and sauces account for 60 percent of its sales and bakery products 40 percent.
60 percent of sales are generated outside Italy
The Pasta Group is present in more than 100 countries
Sales in France in 2023: €1.7 billion.
Private brands will account for 50% of pasta sales and 40% of sandwich sales in 2023
4 Harrys plants, in Châteauroux, Plaine de l'Ain, Vendée and Valenciennes
The manufacturer's goal is to capture a 5 percent share of the French industrial bakery market within three years
France is the Italian giant's third largest market (15 percent of sales) after its home country and the United States.

Barilla loses the second round of the cookie war 02/04/2024

Start of the case: June 2023 - Barilla asks the Court of Brescia to ban the sale of nine types of cookies from the Tedesco and Sapori Artigianali companies due to their excessive similarity to its own products.
First instance: February 2024 - The Court partially grants Barilla's requests, banning the sale of some products and the use of some packaging due to their similarity to Mulino Bianco's products and packaging.
Second instance: March 18, 2024 - The Court of Brescia dismisses Barilla's appeal and grants the claims of Tedesco and Sapori Artigianali.
Arguments in favor of setting aside the judgment:
- Volgarization of shape marks: the shape of the cookies in question is now considered so common that it is no longer distinctive of a particular manufacturer.
- Packaging challenge: despite the similarity, Tedesco's packaging is not considered to create undue confusion or association with Barilla's, given the prevalence of common elements in the industry.
- Urgency of the proceedings: the court rejects Barilla's claim of urgency of action, noting that Barilla was aware of the sale of "similar" products as early as 2016.
Implications for the industry: this case highlights the importance of distinctiveness and originality of product and package design in a crowded market. It also shows the legal and commercial challenges of protecting these aspects in competitive environments.

Barilla launches "Accordions": six years of research on the perfect brioche for dunking 26/03/2024

Research and development period: 6 years, starting in 2018.
Production site: Melfi, Basilicata.
Investment: more than 30 million euros in the last three years at the Melfi plant, with investments dedicated to both sustainability and innovation, including the creation of production lines for Pancakes and Accordions.
Sugar content: Accordions contains 35 percent less sugar than the average best-selling snack.
Calorie content: 120 kcal/piece.
Production capacity: Maximum capacity of 83,000 tons/year.
Number of employees in Melfi: over 350 people.
Quality checks: more than 5,000 checks on finished products and 200 on raw materials every day.
Environmental savings over the past 10 years: 40% water savings and 27% reduction in CO2 emissions.
Total number of Mulino Bianco references: over 130, including cookies, snacks and bread.
Italians' preference for dips: 6 out of 10 Italians like to dip snacks or cookies at breakfast.
Ingredients: free of dyes, preservatives and palm oil. Contains 4 percent fiber.
Plant size: 202,000 m^2.

Barilla: the pasta champion's anti-MDD plan 08/03/2024

Barilla sales in 2021: €4.7 billion (+6.5 percent growth)
Private brands capture over 50% of the pasta market and 40% of the sandwich bread market. Pasta prices up more than 11%.
Barilla sales in France: €630 million (+7%), but volumes down 3%.

Barilla intends to maintain its volumes in the face of private labels 08/03/2024

World leader in pasta and pesto
sales of €4.7 billion in 2023, up 6.5%, including €630 million in France.
Volumes down 3% in 2023 across France.
Increased advertising and promotional support for Barilla and Harrys brands, compared to private labels that now account for more than 50 percent of pasta volumes and 40 percent of sandwich breads.

BARILLA CUTS PRICES 7 TO 13 PERCENT 16/01/2024

Price reduction by Barilla: 7% to 13%.

Products affected: spaghetti No. 5, most of the pasta range, Mulino Bianco products (cookies, snacks, rusks, bread) and some Pavesi products (such as Gocciole)
Promotion period: until December 31, 2024
Justification: extraordinary operation to reduce transfer prices to direct customers and distributors by lowering the contract prices of a large number of products
Barilla's other strategic initiatives: investments along supply chains, in production sites, focus on research and development of new technologies, innovation with the launch of new products, communication campaigns, continuous collaboration with partners operating in the distribution sector

Barilla, a big name in Italian pasta in crisis 24/04/2023

Barilla turnover: 4.5 billion euros
Barilla is the top buyer of durum wheat in the world
Turnover of the group's French subsidiary: €720 million by 2022 (14% growth)
Inflation of pasta package prices: +20 percent
Market share of Harry's (sandwich bread): 29.7
Barilla has 4 bakery plants in France.

Harrys wants to conquer the land of baguettes 18/04/2023

Market has tripled in 20 years.
30% market share for Harrys.
11 billion sales of traditional baked goods by 2022.
Steady decline in fresh bread consumption in France since 2015.
Harry's was founded in 1970 and acquired by Italy's Barilla in 2003.
Share of consumption of pre-sliced and pre-packaged bread in France: nearly 10 percent.
Share of consumption of pre-sliced and pre-packed bread in Germany: 45%.
Share of consumption of pre-sliced and pre-packed bread in Spain: 14%.

Italian giant Barilla strengthens its position in the United States with the acquisition of Back to Nature 19/12/2022

Italian giant with sales of €3.9 billion
Barilla is the leader in the U.S. pasta market, with a 38 percent market share, and in sauces, with a 20 percent market share
Barilla acquired the U.S. brand Back to Nature (yeast for GMO-free bread, crackers, muesli, nuts and hazelnuts)
Approximately $50 million in sales
In France, Barilla owns bread specialist Harry's, in Italy Mulino Bianco, and in Northern Europe Wasa.

Barilla is banking on its innovations for 2022. 12/04/2022

Barilla, number two in dry pasta and sauces and a leader in pre-packaged bread under the Harrys brand, presents its innovations for 2022.
The new Al Bronzo pasta range features red packaging and a unique production process that uses the "rough processing" method and durum wheat selected for its quality.
A new "delicate" cooking method has been implemented to preserve the flavor of the ingredients, thanks to a €30 million investment in a new production line at the Rubbiano cork mill
Harrys has invested 26 million euros in a new production line at its Talmont-Saint-Hilaire plant
The number one pre-packaged bread manufacturer will offer two new varieties of 100 percent thick sandwich breads, available in stores starting in June 2022

Year	Turnover	Profit
2020	€ 2.813.867.460	€ 347.450.942
2021	€ 2.801.540.678	€ 121.197.665
2022	€ 3.225.325.537	€ 98.380.312
2023	€ 3.370.648.405	€ 101.051.565

Financial Data

DUNS: P.IVA 01654010345

Address: VIA MANTOVA, 166, PARMA

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	631 039 682	633 643 699	596 063 769	577 608 832	564 024 238	555 144 120	556 154 088
Gross margin (€)	364 379 752	366 533 113	348 672 625	344 230 319	341 097 583	331 522 965	-
EBITDA (€)	50 245 732	51 579 963	51 280 926	47 512 628	49 797 507	52 402 698	-
Operating profit (€)	36 703 984	38 762 838	38 185 699	34 040 210	35 632 705	32 325 761	-
Net profit (€)	23 112 883	22 158 702	22 663 986	19 242 121	17 326 305	23 642 529	15 092 981
Turnover growth rate (%)	-0,4	6,3	3,2	2,4	1,6	-0,2	-
Ebitda margin rate (%)	8	8,1	8,6	8,2	8,8	9,4	-
Operating margin rate (%)	5,8	6,1	6,4	5,9	6,3	5,8	-
Working Capital (turnover days)	-46,7	-24,4	-11,9	-29,3	-5,1	-4	-
Working Capital requirements (turnover days)	-10,1	-10,2	6,1	-6,9	-22,8	-13,1	-
Net margin (%)	3,7	3,5	3,8	3,3	3,1	4,3	-
Added value / Turnover (%)	21	21,7	22	22,3	22,9	23,8	-
Wages and social charges (€)	75 905 853	79 588 000	71 937 777	71 547 652	71 326 073	71 942 788	-
Salaries / Turnover (%)	12	12,6	12,1	12,4	12,6	13	-