Barilla: The latest figures, news and market research on Barilla

Turnover: 3.37 billion EUR (2023)

Country: Italy

Barilla, a giant in the Italian food industry, is present in the pasta, sauces, cookies, bread-making and other markets.

News

Barilla enters the French snack market 30/08/2024

Barilla, the world's pasta giant, is entering a new market in France, that of snacks, with Harrys, its French sandwich bread brand, acquired in 2007.
In France, the group, with sales of 4.7 billion euros, is best known for its pasta products
In Italy, it is at the head of Mulino Bianco cookies (1.2 billion euros), Italy's leading food brand
Pasta and sauces account for 60% of sales, and bakery products for 40%.
60% of sales are generated outside Italy
Pasta Group present in over 100 countries
Sales in France in 2023: 1.7 billion euros.
Private labels will account for 50% of pasta sales and 40% of sandwich loaf sales in 2023
4 Harrys plants, in Châteauroux, Plaine de l'Ain, Vendée and Valenciennes
The manufacturer's objective is to capture 5% of the French industrial bakery market within three years
France is the Italian giant's 3rd largest market (15% of sales), after its own country and the United States.

Barilla loses the second round of the cookie war 02/04/2024

Start of case: June 2023 - Barilla asks the Court of Brescia to prohibit the sale of nine types of Tedesco and Sapori Artigianali cookies on the grounds of excessive similarity with its own products.
First degree of judgment: February 2024 - The court partially grants Barilla's requests, prohibiting the sale of certain products and the use of certain packaging due to their similarity to Mulino Bianco's products and packaging.
Second degree of judgment: March 18, 2024 - The Brescia Court dismisses Barilla's complaint and accepts the claims of Tedesco and Sapori Artigianali.
Arguments in favor of setting aside the judgment:
- Volgarization of shape marks: The shape of the cookies in question is now considered so common that it is no longer distinctive of a particular manufacturer.
- Packaging challenge: Despite the similarity, Tedesco's packaging is not considered likely to create undue confusion or associations with Barilla's due to the prevalence of common elements in the industry.
- Urgency of proceedings: The court rejects Barilla's requested urgency for intervention, noting that Barilla was aware of the sale of the "similar" products as early as 2016.
Implications for the industry: This case highlights the importance of distinctiveness and originality in product and packaging design in a crowded market. It also shows the legal and commercial challenges of protecting these aspects in competitive environments.

Barilla launches "Accordions": six years of research for the perfect dipping brioche 26/03/2024

Research and development period: 6 years, starting in 2018.
Production site: Melfi, Basilicata.
Investment: More than 30 million euros over the last three years in the Melfi plant, with investments dedicated to both sustainability and innovation, including the creation of production lines for Pancakes and Fisarmoniche.
Sugar content: Accordions contain -35% sugar compared to the average of the best-selling snacks.
Calorie content: 120 kcal/piece.
Factory production capacity: Maximum capacity 83,000 tons/year.
Number of employees in Melfi: Over 350.
Quality controls: Over 5,000 checks on finished products and 200 on raw materials per day.
Environmental savings over the last 10 years: 40% water savings and 27% reduction in CO2 emissions.
Total number of Mulino Bianco references: Over 130, including cookies, snacks and breads.
Italian dippingpreference: 6 out of 10 Italians like to dip snacks or cookies for breakfast.
Ingredients: No colorants, preservatives or palm oil. Contains 4% fiber.
Plant size: 202,000 m^2.

Barilla: the pasta champion's anti-MDD plan 08/03/2024

Barilla sales in 2021: 4.7 billion euros (+6.5% growth)
Private labels capture over 50% of the pasta market and 40% of the sandwich bread market. Pasta prices up by more than 11%.
Barilla sales in France: 630 million euros (+7%), but volumes down 3%.

Barilla intends to maintain its volumes in the face of private labels 08/03/2024

World leader in pasta and pesto
sales of 4.7 billion euros in 2023, up 6.5%, including 630 million euros in France.
Volumes down 3% in 2023 across the French perimeter.
Stronger advertising and promotional support for its Barilla and Harrys brands, in the face of private labels which now exceed 50% by volume for pasta and 40% for sandwich loaves.

BARILLA CUTS PRICES BY 7 TO 13 PERCENT 16/01/2024

Price reduction by Barilla: 7% to 13%.

Products concerned: Spaghetti n° 5, most of the pasta assortment, Mulino Bianco products (cookies, snacks, rusks, breads) and certain Pavesi products (such as Gocciole)
Promotion duration: until December 31, 2024
Justification: extraordinary operation to reduce transfer prices to direct customers and distributors, by lowering contract prices for a large number of products
Other Barilla strategic initiatives: investments along its supply chains, in production sites, focus on research and development of new technologies, innovation with the launch of new products, communication campaigns, ongoing collaboration with partners operating in the distribution sector

Barilla, a great name in Italian pasta juggling crises 24/04/2023

Barilla sales: 4.5 billion euros
Barilla is the world's leading buyer of durum wheat
Sales for the group's French subsidiary: 720 million euros by 2022 (14% growth)
Price inflation for pasta packets: +20%
Harry's market share (sandwich bread): 29.7
Barilla has 4 bakery plants in France.

Harrys aims to conquer baguette country 18/04/2023

The market has tripled in 20 years.
30% market share for Harrys.
11 billion euros in sales of traditional bakery products by 2022.
Steady decline in fresh bread consumption in France since 2015.
Harry's was founded in 1970 and acquired by Italy's Barilla in 2003.
Share of pre-sliced and pre-packed bread consumption in France: nearly 10%.
Share of pre-sliced and pre-packed bread consumption in Germany: 45%.
Share of pre-sliced and pre-packed bread consumption in Spain: 14%.

Italian giant Barilla strengthens its position in the U.S. with the acquisition of Back to Nature 19/12/2022

Italian giant, sales of 3.9 billion euros
Barilla is market leader in pasta in the United States with a 38% share, and in sauces with 20%
Barilla has acquired the American brand Back to Nature (yeast for GMO-free bread, crackers, muesli, nuts and hazelnuts)
Approximately $50 million in sales
In France, Barilla owns bread specialist Harry's, in Italy Mulino Bianco and in Northern Europe Wasa.

Barilla is banking on its innovations for 2022. 12/04/2022

Barilla, number two in dry pasta and sauces and leader in pre-packaged bread under the Harrys brand, unveils its innovations for 2022.
The new Al Bronzo pasta range stands out with red packaging and a unique production process using the "rough processing" method and durum wheat selected for its quality.
A new "delicate" cooking method to preserve the taste of the ingredients has been implemented thanks to a 30 million euro investment in a new production line at the Rubbiano sauce factory
Harrys has invested 26 million euros in a new production line at its Talmont-Saint-Hilaire plant
The number one in pre-packaged bread will offer two new references of thick 100% sandwich loaves, available in stores from June 2022

The year	Sales figures	Profit
2020	€ 2.813.867.460	€ 347.450.942
2021	€ 2.801.540.678	€ 121.197.665
2022	€ 3.225.325.537	€ 98.380.312

Financial Data

DUNS: P.IVA 01654010345

Address: VIA MANTOVA, 166, PARMA

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	631 039 682	633 643 699	596 063 769	577 608 832	564 024 238	555 144 120	556 154 088
Gross margin (€)	364 379 752	366 533 113	348 672 625	344 230 319	341 097 583	331 522 965	-
EBITDA (€)	50 245 732	51 579 963	51 280 926	47 512 628	49 797 507	52 402 698	-
Operating profit (€)	36 703 984	38 762 838	38 185 699	34 040 210	35 632 705	32 325 761	-
Net profit (€)	23 112 883	22 158 702	22 663 986	19 242 121	17 326 305	23 642 529	15 092 981
Turnover growth rate (%)	-0,4	6,3	3,2	2,4	1,6	-0,2	-
Ebitda margin rate (%)	8	8,1	8,6	8,2	8,8	9,4	-
Operating margin rate (%)	5,8	6,1	6,4	5,9	6,3	5,8	-
Working Capital (turnover days)	-46,7	-24,4	-11,9	-29,3	-5,1	-4	-
Working Capital requirements (turnover days)	-10,1	-10,2	6,1	-6,9	-22,8	-13,1	-
Net margin (%)	3,7	3,5	3,8	3,3	3,1	4,3	-
Added value / Turnover (%)	21	21,7	22	22,3	22,9	23,8	-
Wages and social charges (€)	75 905 853	79 588 000	71 937 777	71 547 652	71 326 073	71 942 788	-
Salaries / Turnover (%)	12	12,6	12,1	12,4	12,6	13	-