Turnover: 172 million EUR (2022)

Country: France

Alinéa is a chain of some fifteen stores offering a range of home furnishings and interior decorations, including scented candles. In particular, it is a retailer of Estéban and Plantes &Parfums candles. It also has its own range of made-in-France candles.

may 26, 2021 - Alinéa's determination to rise from the ashes - source(LSA)

  • 323 million euros in sales in 2019, and a loss of 62 million euros
  • Judicial closure of 17 stores in 2020
  • Layoff of 1,000 employees
  • Sale to buyer Alexis Mulliez (Mulliez Group)
  • 9 stores (865 employees)
  • Opening of a new store on rue de Rennes in Paris in June 2021

News

In the Mulliez galaxy, Alinea gradually swallows up Zôdio 15/07/2024

  • merger of the two companies
  • Alinea is now 60% owned by AFM, 20% by Adeo and 20% by Alexis Mulliez.
  • Prior to this takeover, the Zôdio network totalled 20 sites.
  • 650 in-store staff were fully integrated into Alinea
  • alinea had 18 stores (including 8 franchises) by the end of 2023
  • Alinea will have 35 stores under its banner.

Alinéa is actively leading the takeover of the Zôdio stores. 07/06/2024

  • Double in size to 35 stores by 2024
  • - Ultimate sales target: 350 million euros
  • - Alinea sales of 189 million euros in 2023
  • - Takeover of 19 Zôdio stores to reach a total of 35 by the end of 2024

The "Marius Pact", or Alinea's far-reaching sustainable strategy 15/12/2023

  • Alinea is 60% owned by the "family" and 20% by Adeo, parent company of Leroy Merlin.
  • Alinea has a network of 18 sales outlets.
  • Alinea has sales of 190 million euros.
  • Alexis Mulliez owns 20% of Alinea.
  • Alinea's sales have grown by 18% since 2019.

Alinea takes over Zôdio 20/08/2023

  • Adeo is the parent company of Leroy Merlin and Zôdio.
  • Adeo has announced the sale of Zôdio to Alinea.
  • Alinea and Zôdio share common shareholders in the Mulliez family association.
  • Alinea was founded in 1989, has sixteen stores and generated 180 million euros in 2022 with 837 employees.
  • Alinea plans to open two new sites in October in Mâcon, Saône-et-Loire, and in November in Annemasse, Haute-Savoie.
  • Zôdio, launched in 2007, has twenty sites and sales of €150 million, with 828 employees.
  • After filing for bankruptcy in 2020, Alinea reduced its store base from 26 to 16, cutting around 1,000 jobs.
  • Alinea is 85% owned by the Mulliez family association and the remainder by Alexis Mulliez.
  • The aim of the Zôdio takeover is to "rapidly become a major player in furniture and decoration in France"
  • Adeo continues its refocusing on DIY and home improvement, after spinning off Tikamoon in 2020 and Decoclico in 2021.

A new general manager for Alinea 06/02/2023

  • 17 stores closed in 2020
  • Sales of €172 million in 2021, up 16% on 2020

Financial Data

DUNS: 844494203

Legal Name: NEOMARCHE

Address: 565 AV DU PRADO , 13008 MARSEILLE 8

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 67 715 000 EUR


Financial Data:

Year 2021 2020 2019 2018
Turnover 129 607 227 34 222 534 - -
Gross margin (€) 61 639 231 17 363 511 - -
EBITDA (€) -14 280 689 -5 696 011 -2 222 -708
Operating profit (€) -16 258 656 -8 333 569 -2 222 -708
Net profit (€) -15 385 519 -9 162 152 -2 222 -708
Turnover growth rate (%) 278,7 - - -
Ebitda margin rate (%) -11 -16,6 - -
Operating margin rate (%) -12,5 -24,4 - -
Working Capital (turnover days) 56,5 141,5 - -
Working Capital requirements (turnover days) 56,1 163 - -
Net margin (%) -11,9 -26,8 - -
Added value / Turnover (%) 13,7 12,1 - -
Wages and social charges (€) 26 283 335 7 641 539 - -
Salaries / Turnover (%) 20,3 22,3 - -

Company Managers:

Position First Name Last Name Age Linkedin
Président Alexis MULLIEZ 53

Studies mentioning this company

The candle market - France

Other companies mentioned:

  • Yankee Candle France
  • Esteban
  • Durance
  • Bougies La française - My Jolie Candle ( (Emosia Groupe)
  • Baobab Collection
  • Geodesis
  • Hypsipyle
  • Ciergerie Constant Desfossés (Emosia Groupe)
  • Manufacture française de Bougies
  • Bourguignonne des Cires et Dérivés
  • Bach frères
  • Ciergerie Leroy
  • CIR Trudon
  • Bougie et Senteur
  • Alinéa
  • Ciergerie du Sud-Est - Notre dame de france
  • Eurobougie
  • Devineau (Emosia Groupe)
  • Denis & fils Bougies
  • Habitat France
  • Les Bougistes
  • L Déco Bougies Naturelles
  • Maison Montagut - Le Chatelard
  • Emosia Groupe (Maison Berger)
  • Diptyque
  • My Jolie Candle
The interior design market - France

Other companies mentioned:

  • Ikea France
  • Conforama France
  • BUT International
  • Gifi France
  • Maisons du Monde
  • Casa France
  • Centrakor Stores
  • home24
  • Vente-unique.com
  • La Redoute AMPM
  • Made.com
  • Habitat France
  • La Foir'Fouille
  • Le Marché aux Affaires
  • Action France
  • Alinéa
  • Castorama France (Kingfisher)
  • Leroy Merlin France (Adeo)
  • ITM Equipement (Bricorama, Bricomarché, Brico Cash)
  • Stokomani (Zouari Groupe)
  • Tikamoon
  • Gautier Meubles
  • Maison Thevenon
  • Boconcept
  • Roche Bobois Groupe
  • Petite Friture
  • Poterie de la Madeleine Anduze
  • Sarah Lavoine Maison
  • Zanotta (Cassina, Haworth Lifestyle Design Group)
  • Cassina (Haworth Lifestyle Design Group)
  • Knoll
  • JJA Groupe
  • EK France
  • Silvera Design
  • Pinton Ateliers
  • Tissus des Ursules
  • Manufacture de Meubles d'Argentat - Pierre Yovanovitch
  • B&M France
  • Hema
  • Maxi Bazar (Zouari Groupe)
  • Normal
  • Noz Arrivages
  • Roger Pradier
  • Madura
  • Sommer Needlepunch
  • Solmur
  • Images corp
  • Art du Marbre Concept
The household linen market - France

Other companies mentioned:

  • Linvosges
  • Fremaux-Delorme (Yves Delorme, Olivier Desforges)
  • Descamps
  • BHV Exploitation
  • La Redoute AMPM
  • Home Heritage Dodo Groupe
  • Anne de Solène (Dodo Groupe)
  • Blanche Porte
  • Tisseray
  • Carré Blanc
  • Harmony Textile
  • Vanderschooten
  • O Linge de Maison
  • Les 3 Suisses
  • Alexandre Turpault
  • Alinéa
  • Beauvillé
  • Becquet
  • Blanc Cerise
  • Blanc des Vosges
  • Drouault (Groupe Dodo)
  • Essix (Vanderschooten Groupe)
  • Françoise Saget
  • Garnier-Thiebaut
  • H&M Groupe
  • La fabrique hexagonale
  • Le Jacquard français
  • Le Monde Sauvage
  • Linder
  • Linge Mat
  • Madura
  • Simone et Georges
  • Maison Thevenon
  • Zara Home Espagne
  • Jean Vier
  • Lestra
  • Tissages Denantes HDM Groupe
  • Pyrenex
  • Bonsoirs Home