Turnover: 172 million EUR (2022)
Country: France
Alinéa is a chain of some fifteen stores offering a range of home furnishings and interior decorations, including scented candles. In particular, it is a retailer of Estéban and Plantes &Parfums candles. It also has its own range of made-in-France candles.
may 26, 2021 - Alinéa's determination to rise from the ashes - source(LSA)
- 323 million euros in sales in 2019, and a loss of 62 million euros
- Judicial closure of 17 stores in 2020
- Layoff of 1,000 employees
- Sale to buyer Alexis Mulliez (Mulliez Group)
- 9 stores (865 employees)
- Opening of a new store on rue de Rennes in Paris in June 2021
News
In the Mulliez galaxy, Alinea gradually swallows up Zôdio 15/07/2024
- merger of the two companies
- Alinea is now 60% owned by AFM, 20% by Adeo and 20% by Alexis Mulliez.
- Prior to this takeover, the Zôdio network totalled 20 sites.
- 650 in-store staff were fully integrated into Alinea
- alinea had 18 stores (including 8 franchises) by the end of 2023
- Alinea will have 35 stores under its banner.
Alinéa is actively leading the takeover of the Zôdio stores. 07/06/2024
- Double in size to 35 stores by 2024
- - Ultimate sales target: 350 million euros
- - Alinea sales of 189 million euros in 2023
- - Takeover of 19 Zôdio stores to reach a total of 35 by the end of 2024
The "Marius Pact", or Alinea's far-reaching sustainable strategy 15/12/2023
- Alinea is 60% owned by the "family" and 20% by Adeo, parent company of Leroy Merlin.
- Alinea has a network of 18 sales outlets.
- Alinea has sales of 190 million euros.
- Alexis Mulliez owns 20% of Alinea.
- Alinea's sales have grown by 18% since 2019.
Alinea takes over Zôdio 20/08/2023
- Adeo is the parent company of Leroy Merlin and Zôdio.
- Adeo has announced the sale of Zôdio to Alinea.
- Alinea and Zôdio share common shareholders in the Mulliez family association.
- Alinea was founded in 1989, has sixteen stores and generated 180 million euros in 2022 with 837 employees.
- Alinea plans to open two new sites in October in Mâcon, Saône-et-Loire, and in November in Annemasse, Haute-Savoie.
- Zôdio, launched in 2007, has twenty sites and sales of €150 million, with 828 employees.
- After filing for bankruptcy in 2020, Alinea reduced its store base from 26 to 16, cutting around 1,000 jobs.
- Alinea is 85% owned by the Mulliez family association and the remainder by Alexis Mulliez.
- The aim of the Zôdio takeover is to "rapidly become a major player in furniture and decoration in France"
- Adeo continues its refocusing on DIY and home improvement, after spinning off Tikamoon in 2020 and Decoclico in 2021.
A new general manager for Alinea 06/02/2023
- 17 stores closed in 2020
- Sales of €172 million in 2021, up 16% on 2020
Financial Data
DUNS: 844494203
Legal Name: NEOMARCHE
Address: 565 AV DU PRADO , 13008 MARSEILLE 8
Number of employees: Entre 500 et 999 salariés (2020)
Capital: 67 715 000 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|
| Turnover | 129 607 227 | 34 222 534 | - | - |
| Gross margin (€) | 61 639 231 | 17 363 511 | - | - |
| EBITDA (€) | -14 280 689 | -5 696 011 | -2 222 | -708 |
| Operating profit (€) | -16 258 656 | -8 333 569 | -2 222 | -708 |
| Net profit (€) | -15 385 519 | -9 162 152 | -2 222 | -708 |
| Turnover growth rate (%) | 278,7 | - | - | - |
| Ebitda margin rate (%) | -11 | -16,6 | - | - |
| Operating margin rate (%) | -12,5 | -24,4 | - | - |
| Working Capital (turnover days) | 56,5 | 141,5 | - | - |
| Working Capital requirements (turnover days) | 56,1 | 163 | - | - |
| Net margin (%) | -11,9 | -26,8 | - | - |
| Added value / Turnover (%) | 13,7 | 12,1 | - | - |
| Wages and social charges (€) | 26 283 335 | 7 641 539 | - | - |
| Salaries / Turnover (%) | 20,3 | 22,3 | - | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Alexis | MULLIEZ | 53 |
Studies mentioning this company
The candle market - France
Other companies mentioned:
- Yankee Candle France
- Esteban
- Durance
- Bougies La française - My Jolie Candle ( (Emosia Groupe)
- Baobab Collection
- Geodesis
- Hypsipyle
- Ciergerie Constant Desfossés (Emosia Groupe)
- Manufacture française de Bougies
- Bourguignonne des Cires et Dérivés
- Bach frères
- Ciergerie Leroy
- CIR Trudon
- Bougie et Senteur
- Alinéa
- Ciergerie du Sud-Est - Notre dame de france
- Eurobougie
- Devineau (Emosia Groupe)
- Denis & fils Bougies
- Habitat France
- Les Bougistes
- L Déco Bougies Naturelles
- Maison Montagut - Le Chatelard
- Emosia Groupe (Maison Berger)
- Diptyque
The interior design market - France
Other companies mentioned:
- Ikea France
- Conforama France
- BUT International
- Gifi France
- Maisons du Monde
- Casa France
- Centrakor Stores
- home24
- Vente-unique.com
- La Redoute AMPM
- Made.com
- Habitat France
- La Foir'Fouille
- Le Marché aux Affaires
- Action France
- Alinéa
- Castorama France (Kingfisher)
- Leroy Merlin France (Adeo)
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Stokomani (Zouari Groupe)
- Tikamoon
- Gautier Meubles
- Maison Thevenon
- Boconcept
- Roche Bobois Groupe
- Petite Friture
- Poterie de la Madeleine Anduze
- Sarah Lavoine Maison
- Zanotta (Cassina, Haworth Lifestyle Design Group)
- Cassina (Haworth Lifestyle Design Group)
- Knoll
- JJA Groupe
- EK France
- Silvera Design
- Pinton Ateliers
- Tissus des Ursules
- Manufacture de Meubles d'Argentat - Pierre Yovanovitch
- B&M France
- Hema
- Maxi Bazar (Zouari Groupe)
- Normal
- Noz Arrivages
- Roger Pradier
- Madura
The household linen market - France
Other companies mentioned:
- Linvosges
- Fremaux-Delorme (Yves Delorme, Olivier Desforges)
- Descamps
- BHV Exploitation
- La Redoute AMPM
- Home Heritage Dodo Groupe
- Anne de Solène (Dodo Groupe)
- Blanche Porte
- Tisseray
- Carré Blanc
- Harmony Textile
- Vanderschooten
- O Linge de Maison
- Les 3 Suisses
- Alexandre Turpault
- Alinéa
- Beauvillé
- Becquet
- Blanc Cerise
- Blanc des Vosges
- Drouault (Groupe Dodo)
- Essix (Vanderschooten Groupe)
- Françoise Saget
- Garnier-Thiebaut
- H&M Groupe
- La fabrique hexagonale
- Le Jacquard français
- Le Monde Sauvage
- Linder
- Linge Mat
- Madura
- Simone et Georges
- Maison Thevenon
- Zara Home Espagne
- Jean Vier