Turnover: 160 million EUR (2022)

Country: France

  • Formerly a French bedding group, the Adova Group was acquired in 2016 by investment fund Perceva. Refocused on bedding, it owns the Dunlopillo, Simmons and Treca brands, among others
  • 850 employees

News

Bedding manufacturer Adova relaunches its Breton plant 13/12/2023

  • The Disneyland Hotel will reopen on January 25 with 487 rooms equipped with mattresses produced by Ouest Bedding Hotelys.
  • Ouest Bedding Hotelys posted sales of 18 million euros last year, up 14%.
  • The Adova Group, which owns Ouest Bedding Hotelys, has total sales of 160 million euros.
  • The Fougères plant produces 90,000 pieces a year, sold under the Hotelys (50%), Simmons (35%) and Tréca (10%) brands.
  • Sales in the hotel sector are expected to reach around 30 million euros.
  • Adova employs 800 people in France, spread over five production sites.

French bedding manufacturer Adova Group focuses on CSR and relocation at its Loir-et-Cher plant 12/10/2023

  • French bedding manufacturerbedding
  • Tréca, Simmons and Hotelys brands,
  • More than 800 employees and sales of 160 million euros
  • The Mer site (106 employees and sales of 17 million euros) produces 20 to 25,000 mattresses, 10,000 slat bases and 3,000 headboards for the Tréca brand every year.
  • Exports account for 20% of sales (up from 10% in 2021).
  • The Tréca and Première de Tréca brands are present in 33 countries, including Germany, Benelux, China, Spain andItaly.

Bedding market: Adova Group (Simmons, Tréca) 31/07/2023

  • Adova Group is a mission-driven company with its Simmons and Tréca brands.
  • The Group has five plants in France: two for Simmons, two for Tréca and one specifically for the hotel market.
  • Adova Group employs 890 people.
  • By 2022, Adova Group expects to have sales of €160 million.
  • 85% of sales are generated in France
  • The Group has its own network of boutiques, with 8 stores for Simmons (7 in Paris and 1 in Lyon) and 7 for Tréca (5 in Paris, 1 in Lyon and 1 in Bayonne).
  • Adova Group has sales outlets abroad in Bucharest, Barcelona, Milan, London and Dubai.

Treca bets on exports for its top-of-the-range bedding made in France 16/03/2023

  • - 7 concession stores in France
  • - 1 boutique in Barcelona ,1 boutique in London , 1 boutique in Dubai
  • - Total sales of 160 million euros
  • - Objective of 200 million euros over the next five years, and tripling export sales
  • - Potential for a dozen boutiques in France

Adova's French mattresses stand up to Asian competition 23/09/2022

  • 40% of production is exported
  • The Adova Group focuses on quality, with its Treca and Simmons brands (85% of sales), and its sofas (15%)
  • The Treca brand has opened eight of its own boutiques (4 in Paris, 1 in London and 1 in Barcelona)
  • Adova targets sales of 180 million for the year ending March 2023, after 160 million the previous year.
  • Bought out in 2016 by the Perceva fund, the former Cauval has returned to profit
  • Adova manufactures in five plants in France and sources 99% of its products from Europe
  • Brands manufacturing in Asia account for 30% of the French mattress market
  • Mature market (1% to 2% annual growth)
  • Dunlopillo brand and Diva Salon sofas sold out

Financial Data

DUNS: 820301943

Legal Name: ADOVA GROUP

Address: 45 RUE DU CARDINAL LEMOINE , 75005 PARIS

Number of employees: Entre 50 et 99 salariés (2021)

Capital: 15 000 EUR


Financial Data:

Year 2019 2018 2017 2016
Turnover 19 997 443 15 036 906 12 834 460 7 847 684
Gross margin (€) 25 350 744 20 749 170 17 726 803 9 654 180
EBITDA (€) -303 707 83 548 -837 625 130 604
Operating profit (€) 250 292 -430 598 -172 278 91 446
Net profit (€) -7 500 477 -4 563 584 -3 193 663 -4 726 192
Turnover growth rate (%) 33 17,2 63,5 -
Ebitda margin rate (%) -1,5 0,6 -6,5 1,7
Operating margin rate (%) 1,3 -2,9 -1,3 1,2
Working Capital (turnover days) -490,4 -400,7 -290,6 -227,8
Working Capital requirements (turnover days) 254,2 227,3 304 365,5
Net margin (%) -37,5 -30,3 -24,9 -60,2
Added value / Turnover (%) 36,9 51,6 48 44,5
Wages and social charges (€) 7 695 119 7 583 423 6 812 398 3 227 012
Salaries / Turnover (%) 38,5 50,4 53,1 41,1

Company Managers:

Position First Name Last Name Age Linkedin
Président du directoire Charles, Henri, Herve, Jerome Deon 51
Président Jean-louis Grevet 62

Studies mentioning this company

The mattress market - France

Other companies mentioned:

  • Cofel Groupe (Pikolin Group)
  • Adova Group
  • Hilding Anders
  • Ikea France
  • Conforama France
  • BUT International
  • La maison de la literie
  • Litrimarché
  • Tediber
  • Eve Sleep
  • Casper
  • Hypnia
  • La compagnie du Lit (Finadorm)
  • Recyc-Matelas Europe
  • Ardelaine
  • Bdreams
  • Bultex (Groupe Cofel)
  • Cosme Literie
  • De Laine en rêves
  • Matelas No Stress
  • Matelas FDM
  • Le Matelas vert
  • Le roi du matelas
  • Les Ateliers Le Briand
  • Nation Literie
  • Literie Michel
  • Maliterie
  • Literie Duvivier (Matfa Groupe)
  • Literie Bonnet
  • Literie du Comtat
  • Thiriez Literie
  • Matfa Groupe (Literie Duvivier et Onrev)
  • Mello
  • Berfa group
  • Riva Groupe
  • Cimes Home
  • Eleven Group
  • Materassi E Doghe Italie
  • Zenpur Sleep
  • La Redoute AMPM
  • Pikolin Groupo
  • Retour Matras
  • Percko
The box spring market - France

Other companies mentioned:

  • Cofel Groupe (Pikolin Group)
  • Adova Group
  • Conforama France
  • Ikea France
  • La maison de la literie
  • Litrimarché
  • Tediber
  • La compagnie du Lit (Finadorm)
  • Monsieur Meuble
  • Hilding Anders
  • BUT International
  • La Redoute AMPM
The bedding market - France

Other companies mentioned:

  • Ikea France
  • Conforama France
  • La maison de la literie
  • Monsieur Meuble
  • Tediber
  • Adova Group
  • La compagnie du Lit (Finadorm)
  • Hilding Anders
  • Cofel Groupe (Pikolin Group)
  • BUT International
  • Noctea
  • Manufacture Brun de Vian-Tiran
  • La Redoute AMPM
  • Finadorm Groupe
  • Treca (Adova groupe)
  • Sealy Tempur
  • Pikolin Groupo
  • Interplume