Turnover: 175 million (2022)

Country: France

Yamaha specializes in the production of motorcycles and related products such as all-terrain vehicles, marine engines, snowmobiles, generators and industrial products. Since its foundation in 1955, the company has had a worldwide presence.

News

Yamaha converts its French scooter factory to electric bikes 30/03/2024

  • 639 employees at the Saint Quentin site
  • Former MBK plant taken over in 1986 by the Japanese group that produced the first electric bike in 1993
  • The EAB (electrically-assisted bicycle) market represents 5.5 million units in Europe, a figure set to almost double to 10 million by 2030.
  • Third-largest manufacturer of two-wheel electric motors, behind Bosch and Shimano
  • The share of EABs in bicycle sales in France is still only 25%, compared with 50% in Germany

Studies mentioning this company

The scooter market - France

Other companies mentioned:

  • Honda Motorcycle
  • Peugeot Motocycles
  • BMW Mottorrad
  • Piaggio
  • Yamaha
  • NIU
  • VmotoSoco Limited
  • Suzuki