Turnover: 280 million EUR (2023)
Country: France
Veja (official name Veja Fair Trade) is a French brand of ecological, fair-trade sneakers. Founded in 2004 by François-Ghislain Morillion and Sébastien Kopp, graduates of HEC and Université Paris-Dauphine respectively, the Veja brand has since supported a number of associations in Brazil and France.
april 16, 2021 - How Veja stands out on the sneaker market - source(Entreprendre)
- Veja stands out on the market for its eco-friendly and sustainable credentials (organic cotton, recycled polyester, sustainable rubber, etc.), but also for its hand-in-hand work with associations (in Brazil and France)
- Collaborations with other famous brands such as Claudie Pierlot, Agnès B and Jacadi.
- A different marketing approach: no traditional advertising, all resources are devoted to production
- Their success is due to the innovation behind their product, according to them
- Veja now present in 50 countries
- Over 2 million pairs sold
- The brand's commitment ranges from the choice of vegetable-based leather (B-Mesh, made from recycled bottles) to the choice of banks, with no subsidiaries in tax havens.
News
Veja, the French brand that thrives in the shadow of the sneaker giants 08/02/2024
- - Year Veja founded: 2004
- - Number of countries where Veja sells its products: 110
- - Veja sales forecast: 280 million euros
- - Veja sales in 2022: 255 million euros
- - Number of Veja employees: 500 (including 300 in Paris)
- - Shoe repair activity started: more than 3 years ago
- - Cost of repair services: from 20 euros to 80 euros
- - Number of Veja boutiques: 5
- - Percentage of sales generated in Europe: 35
- - Total number of pairs repaired: 10,000
Financial Data
DUNS: 478328107
Legal Name: VEJA FAIR TRADE S.A.R.L.
Address: 42 RUE DE PARADIS 42-44, 75010 PARIS 10
Number of employees: Entre 50 et 99 salariés (2018)
Capital: 400 000
Financial Data:
| Year | Turnover (€) | Net Profit (€) | Fiscal Year End | Fiscal Year Duration |
|---|---|---|---|---|
| 2020 | 97 339 764 EUR | 16 840 015 EUR | 31/12/2020 | 12 |
| 2019 | 65 625 131 EUR | 10 531 434 EUR | 31/12/2019 | 12 |
| 2018 | 33 960 105 EUR | 4 251 741 EUR | 31/12/2018 | 12 |
| 2017 | 18 621 169 EUR | 1 907 063 EUR | 31/12/2017 | 12 |
| 2016 | 11 038 278 EUR | 1 058 321 EUR | 31/12/2016 | 12 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Gérant | Francois-Ghislain | Morillion | 46 | |
| Gérant | SEBASTIEN ROGER LOUIS | KOPP | 46 | |
| Directeur Général | Laure | Browne | ||
| Responsable commerciale | Julie | Legout |
Studies mentioning this company
The sneaker market - France
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- Adidas
- Veja
- Intersport France
- Courir France
- Go Sport France
- Zalando
- Sport 2000
- Puma Groupe
- Balt
- StockX
- Caval
- Wethenew
- National Standard
- Faguo
- I-Run
- Converse (Groupe Nike)
- Under Armour
- On Running
- Vans (VF corporation)
- Paraboot - Richard-Pontvert
- Palladium
- Jordan (Nike)
- Belledonne
- Belledonne
- Axel Arigato
- Nike
- Golden Goose
- Bensimon
- Bobbies
- New Balance
- Moa
- Running Conseil
- Chamatex
- Circle Sportswear
- Foot Locker
- Decathlon Groupe
- Naked Copenhagen
- Faguo
- N’GO Shoes
- Newlab
- Panafrica
- Piola
- Relance C2LC
- Spring Court