Turnover: ()
Country: France
- French brand offering top-of-the-range beds with traditional craftsmanship
- Two workshops in Mer in the Loir et Cher region, near the Château de Chambord, and Reichshoffen in Alsace, the birthplace of the brand in 1935.
News
Tréca mattresses conquer the American market 16/02/2024
- - Founding date of the mattress brand: 1935
- - The company exports its products to 34 countries
- - Adova Group was acquired in 2016 by investment fund Perceva
- - The company exited the turnaround phase in 2021
- - Adova Group employs 900 people
- - Expected sales: 160 million euros
- - Prestige brand Tréca generates 25% of company sales
- - The high-end bedding market in France will be worth around 15 billion euros by 2022
- - Tréca produces around 16,000 mattresses a year
- - Average price of a mattress in the prestige range: 15,000 euros
- - Bed sales up by 4.2 billion euros in France between 2019 and 2022
- - Tréca has 150 of its own sales outlets and boutiques, including around 50 in Germany
- - Since 1993, Adova has been the exclusive partner of LOV Group, controlled by entrepreneur Stéphane Courbit.
Studies mentioning this company
The bedding market - France
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- Adova Group
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- Hilding Anders
- Cofel Groupe (Pikolin Group)
- BUT International
- Noctea
- Manufacture Brun de Vian-Tiran
- La Redoute AMPM
- Finadorm Groupe
- Treca (Adova groupe)
- Sealy Tempur
- Pikolin Groupo
- Interplume
- Grand Litier
- Lestra
- Tissages Denantes HDM Groupe
- Jacquart & Fils
- Socofal (Technilat)
- ABEIL