Shiseido: The latest figures, news and market research on Shiseido

Turnover: 6.04 billion EUR (2023)

Country: Japan

Founded in Tokyo in 1872, Shiseido is the Japanese market leader in cosmetics and the world's^4th largest group. It has a strong presence in the high-end dermatological products sector.
A pioneer in the development of cosmetics for men, the brand is market leader with L'Oréal Men Expert.
The company employs 40,000 people worldwide
In Europe, the group has two main activities: BPI (Beauté Prestige International) dedicated to fragrances and SIF (Shiseido International France) dedicated to the manufacture of cosmetics and fragrances in Europe, with its own R&D center.

Cosmetics: Drunk Elephant steps up its sales offensive in Europe 21/01/2023

Shiseido to lay off 222 employees in the Loiret region 12/05/2021

68 job cuts at Loiret plants
222 job cuts out of 1,500 in France at Shiseido
Plants in Ormes and Gien, producing skincare products, cosmetics and fragrances
Decline in sales: 18.6% worldwide, 20.5% in Europe, Middle East and Africa for Shiseido
Partial loss of Dolce & Gabbana license announced on April 28
Around 50 million euros invested in Loiret plants since 2016 to increase production capacity, modernize lines and develop R&D

Shiseido and Dolce & Gabbana: products in France | Shiseido and Dolce & Gabbana: products in France 27/09/2019

Shiseido is the world's number five cosmetics company with sales of 8.7 billion euros
Investment of 50 million euros in two factories in the Loiret region by 2020
Exclusive worldwide licensing agreement signed between Shiseido and Dolce & Gabbana in 2016
Gien plant employs 250 people, with a surface area of 21,000 m2 and 18 production lines
Production increased from 19 million units in 2016 to over 40 million in 2019
The Ormes plant has increased its workforce by 20% in five years (360 people)
Construction of three new plants in Japan.

Beauty: Shiseido launches its digital big bang | Shiseido and their Digital Big Bang 05/04/2019

Shiseido is the world's number 5 beauty company
R&D investment up from 1.5% to 3% of revenues, soon to reach 4% with 1,500 researchers
46.5% growth in China in 2018
30% of online sales in China, forecast 40% in 2020
Collaboration with Alibaba to access data from 700 million users.

DUNS: 410140057

Legal Name: SHISEIDO INTERNATIONAL FRANCE

Address: 56 A RUE DU FAUBOURG SAINT HONORE , 75008 PARIS 8

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 36 295 000 EUR

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	276 396 712	243 017 959	336 475 635	324 127 697	278 096 367	213 321 308	208 816 621
Gross margin (€)	97 763 926	93 185 219	131 943 164	133 831 787	103 876 969	98 163 922	93 554 838
EBITDA (€)	17 982 953	15 674 094	34 100 444	37 190 501	26 594 645	27 176 649	25 199 971
Operating profit (€)	10 094 302	1 168 294	23 203 321	29 678 772	19 771 309	21 833 621	18 657 959
Net profit (€)	1 670 173	216 753	12 067 687	18 542 444	11 902 962	14 049 907	11 548 833
Turnover growth rate (%)	13,7	-27,8	3,8	16,6	30,4	2,2	-
Ebitda margin rate (%)	6,5	6,4	10,1	11,5	9,6	12,7	12,1
Operating margin rate (%)	3,7	0,5	6,9	9,2	7,1	10,2	8,9
Working Capital (turnover days)	80,9	72,6	51	47,5	58,5	90,5	88,4
Working Capital requirements (turnover days)	63	88,5	84,9	86,7	71,8	58,5	52,3
Net margin (%)	0,6	0,1	3,6	5,7	4,3	6,6	5,5
Added value / Turnover (%)	20,6	22	22,2	24,3	22,9	30,6	29,7
Wages and social charges (€)	35 983 483	34 177 397	36 868 358	37 615 905	32 870 189	31 752 770	30 502 805
Salaries / Turnover (%)	13	14,1	11	11,6	11,8	14,9	14,6