Turnover: 11.5 billion EUR (2023)

Country: Switzerland

Rolex is a Swiss company founded in 1905 by Hans Wilsdorf. It specializes in the design, manufacture and distribution of luxury watches. Its flagship model, the Oyster, has been around since 1945

Rolex is the world's leading luxury watch brand, ahead of Omega and Breitling, and the second-largest watchmaking group behind Swatch. The group is highly integrated, having acquired most of its suppliers in the 2000s

Renowned for its numerous sponsorships and ambassadors, Rolex does not hesitate to invest in innovative projects in four fields: science and medicine, applied technology, exploration and discovery, environment and cultural heritage

News

Rolex, the Swiss ogre of luxury watches 20/08/2024

  • - Annual production: Over 1.2 million units per year.
  • - One in three luxury watches sold is a Rolex.
  • - World's leading watch brand since the early 1970s.
  • - Opening of a subsidiary in Hong Kong in 1967.
  • - In ten years, Rolex has doubled in size.
  • - Share of sales in the luxury sector: Over 30% of sales of high-end Swiss dials.
  • - The watch resale market is worth 25 billion euros, with Rolex as a key reference.

Rolex, the watchmaking champion, passes the $10 billion mark 01/03/2024

  • Percentage increase in Rolex sales last year: 11%
  • - Total Rolex sales last year: $11.5 billion
  • - Rolex market share: 30% (previously around 25%)
  • - Cartier and Omega market share: 8% each
  • - Swatch Group AG sales: more than 2 million MoonSwatch models sold, i.e. around 5.8 million watches sold one year after launch
  • - Rolex production: 1.24 million watches
  • - Acquisition of Bucherer by Rolex: 100 boutiques in 7 countries
  • - Market segment where Rolex is most sought-after: second-hand

Rolex aims to consolidate its hold on the watch market 31/08/2023

  • Rolex accounts for around 40% of sales in the luxury watch sector.
  • The company is said to have passed the one million mark in annual production.
  • Rolex has also exceeded 10 billion euros in sales.
  • The Swiss company plans to invest one billion Swiss francs in new production capacity.
  • Rolex buys Bucherer, a major retailer that previously distributed 5% of its volumes
  • The group plans to employ around 2,000 people at its new production site in Bulle, in the French-speaking part of the canton of Fribourg.

Global luxury flights: Rolex in the lead. 25/08/2023

  • 60% increase in the number of luxury watches stolen last year
  • Rolex accounts for 44% of stolen watches, followed by Omega (7%), Breitling (6%), Tag Heuer (6%), Cartier (4%) and Patek Philippe (3%)
  • 90% of stolen watches are men's models

Studies mentioning this company

The luxury watch market - France

Other companies mentioned:

  • Swatch Group
  • Rolex
  • Richemont Group
  • Michel Herbelin
  • Patek Philippe
  • Audemars Piguet
  • Frederique Constant Alpina
  • Dubail
  • Kronometry 1999
  • Wempe
  • Cresus
  • Collector Square
  • La Cote des Montres
  • Berenger
  • Pierre Lannier
  • Aion Group
  • Fleurus Groupe
  • Jean Rousseau Manufacture
  • LVMH Montres et Joaillerie
  • Bucherer (Rolex groupe)
  • Vacheron Constantin (Richemont Groupe)
  • Tudor (Rolex Group)
  • TAG Heuer (LVMH Groupe)
  • Seiko
  • Richard Mille
  • Rado (Swatch Group)
  • Parmigiani Fleurier
  • Panerai (Richemont Groupe)
  • Omega (Swatch Groupe)
  • Longines (Swatch Groupe)
  • Jaeger-LeCoultre (Richemont Groupe)
  • Jacob & Co
  • IWC Schaffhausen (Richemont Groupe)
  • Hublot (LVMH Groupe)
  • Girard-Perregaux
  • Breitling
  • Breguet (Swatch Groupe)
  • Blancpain (Swatch Groupe)
  • Bell & Ross
  • A. Lange & Söhne (Richemont Groupe)
  • Pequignet Horlogerie
  • SBM Lip Horlogerie
  • Utinam
  • Yema
  • SIS Maroquinerie Groupe
  • Perrin Créations Maroquinier
  • L'Epée 1839
  • Société des montres bisontines (SMB) - Lip Montres
  • Abmf
  • Al Heure Pile
  • Ambre France
  • Amf
  • Aristocrazy France
  • Artseine
  • Atelier Tomarci Et Associes
  • Axon'Nanotec
  • Balboul
  • Be On Time
  • Bel'Argent
  • Betakron
  • Bodet Time & Sport
  • Break Next
  • Breitling France
  • Casio France
  • Cecilia Bijoux
  • Chancely
  • Comptoir Nicois D'Horlogerie Et De Bijouterie
  • Coupatan
  • Didier
  • Dinh Van (Dv)
  • Duc Oger
  • Emarion
  • Ets Laval
  • Eurydice
  • Fabrique Fournitures De Bonnetage (Ffb)
  • Faucigny Instruments
  • Festina France
  • Fralsen
  • Franchine
  • Fresard Composants
  • Goldriver
  • Grand Seiko Europe
  • Hims
  • Ice France
  • Impression Et Design
  • Indygo
  • Kody
  • Manufacture France Ebauches Soprod (Soprod France)
  • Manufacture Generale Horlogere
  • Mister Watch
  • Montblanc France
  • Montres Ambre
  • Moriconi
  • Movado Groupe France
  • Pelaez
  • Precitime
  • Saint Honore Paris (Shp)
  • Sam Arefinia Orlando
  • Seiko Watch Europe
  • Smb
  • Sowind France
  • Sr
  • Syninvest
  • Times Nimes
  • Watchfinder France
  • Withings
The luxury watch market - Italy

Other companies mentioned:

  • Richemont Group
  • Swatch Group
  • Rolex
  • Patek Philippe
  • Audemars Piguet
  • Ruzza Orologi
  • Diffusione Orologi SRL
  • Chrono24
  • LVMH ITALIA S.P.A.
The market for second-hand watches - France

Other companies mentioned:

  • Richemont Group
  • Swatch Group
  • Rolex
  • Patek Philippe
  • Audemars Piguet
  • eBay
  • Back Market
  • Drouot L’Hotel
  • Interenchères
  • Ab Cash
  • Acdv
  • Adeck
  • Amicash
  • Art Meuble Deco
  • Avdoc
  • Avenir
  • Banco Sud
  • Boulogne Cash
  • Caen Depot Vente
  • Calenzana
  • Cantilena
  • Cap 71
  • Cash 45 Sud
  • Cash 69 City
  • Cash'Arles
  • Cash Bab
  • Cash Bss
  • Cash Catalunya
  • Cash Converters Europe
  • Cash Dizy
  • Cash Express Groupe
  • Cash Guyenne
  • Cash Iroise
  • Cash L'Union
  • Cash Labege
  • Cash Libourne
  • Cash Montelimar
  • Cash'N'Carry
  • Cash Picardie
  • Cash Rochelle
  • Cash Saint Quentin
  • Cash Tafiore
  • Cash Toulouse
  • Cash Vesle
  • Cc Cash
  • Cc La Rochelle
  • Cc Langon
  • Ccash
  • Cdc
  • Ce Montgrand
  • Cevennes Cash
  • Change Your Mind
  • Charlina
  • City Cash Atlantique
  • Cjj Cash
  • Clc Cash
  • Colmane 30
  • Corbara
  • Couleures Cash
  • Cozlac
  • Ctp Cash
  • D N E
  • Danhub
  • De Mains En Mains
  • Dpmt
  • Dunkerque Cash
  • E Montry
  • Easy Cash
  • Ec La Valette
  • Ec Perigueux
  • Ec Salaise
  • Ec Tours Nord
  • Elibo
  • Emeraude Cash
  • Fjb & Co
  • Free Cash
  • Gecasud
  • Ghee Cash
  • Ghm
  • Gm4B
  • Hanique Freres
  • Happy Cash Allier
  • Happy Cash Clermont Ferrand
  • Happy Cash Gueret
  • Happy Cash Nantes Centre
  • Happy Cash Redon
  • Happy Cash Rennes
  • Happy Cash Tours
  • Hgavp
  • Idea Cash Saint Lo
  • Invest Converters
  • Istres Cash
  • Items
  • J2V One
  • Jd & Co
  • Jerony
  • Jerzual Cash
  • Jf Cash
  • Jys
  • Kairos Amfm
  • Kangaroo
  • M2D2 Cash Converters Nancy
  • Maison Confort
  • Marticash
  • Matherei
  • Maxicash
  • Maximeubles
  • Maya Cash
  • Mcm Cash
  • Mirabelar
  • Mm Cash
  • Montargis Cash
  • Ms Associes
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  • Phenix One
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  • Save Cash
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  • Sj Grafougniole
  • Socodeve
  • Svs Quetigny
  • Tomasi
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  • Toupacher
  • Troc Co
  • Troc En Stock
  • Troc Et Cash
  • Troc Europe
  • Troc O Kaz
  • Wtcie