Ray-Ban (EssilorLuxottica): The latest figures, news and market research on Ray-Ban (EssilorLuxottica)

Turnover: 3 billion EUR (2022)

Country: United States

Famous American sunglasses manufacturer

Ray Ban, Meta takes another step towards smart glasses 07/11/2023

In 2021, the Meta Group announced a partnership with EssilorLuxottica to design connected eyewear.
The second generation of these glasses, called Ray Ban Meta, are now available in North America and Europe
These glasses enable users to take calls, listen to music, capture photos and videos in better quality than their predecessor, Ray Ban Stories, without the need for a phone.
Live videos can be broadcast on Instagram for up to 30 minutes from these glasses.
The Meta AI virtual assistant, another Ray Ban Meta feature, is not yet available to European consumers.
Ray Ban Stories, the previous version of Ray Ban Meta, sold around 300,000 units between September 2021 and February 2023.
Only 10% of their owners regularly use the connected functions.
To promote the Ray Ban Meta, EssilorLuxottica plans to provide its partner opticians with trial kiosks.
250 points of sale are planned in France.

RayBan on all fronts to maintain its position as the world's leading optical brand 23/06/2023

Ray-Ban sells 40 million pairs of glasses every year (2/3 sunglasses and 1/3 prescription).
Ray-Ban accounts for nearly 3 billion euros in sales (12% of EssilorLuxottica revenues).
The brand leads the global optical market, far ahead of its luxury rivals (Chanel, Dior, Gucci), whose sales range from 200 to 400 million euros.
The introduction of the new Reverse range enables prices to be increased by 15 to 20 euros compared with conventional models.
Europe and North America account for 80% of Ray-Ban sales. Ray-Ban has opened 250 directly-operated stores in seven years, including 30 last year.
Ray-Ban's growth last year was lower than that of Oakley and EssilorLuxottica's luxury brands.

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