Turnover: 4.2 billion USD (2020)
Country: United States
Quaker was founded in the United States in 1901 through the merger of 4 American cereal companies. The company branched out into a number of areas, including cereals and toys, with the acquisition of Fisher-Price in 1969. It entered the French market in the 1930s.
Today, it offers a wide range of cereals, including cruesli and muesli. In 2020, Quaker Oats was the market leader in France, with a 39.7% share of the French cereal market.
In 2001, Quaker Oats was acquired by the PepsiCo group.
Studies mentioning this company

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