Turnover: 4.2 billion USD (2020)
Country: United States
Quaker was founded in the United States in 1901 through the merger of 4 American cereal companies. The company branched out into a number of areas, including cereals and toys, with the acquisition of Fisher-Price in 1969. It entered the French market in the 1930s.
Today, it offers a wide range of cereals, including cruesli and muesli. In 2020, Quaker Oats was the market leader in France, with a 39.7% share of the French cereal market.
In 2001, Quaker Oats was acquired by the PepsiCo group.
Studies mentioning this company
The breakfast cereal market - France
Other companies mentioned:
- Kellogg’s
- Bjorg (Ecotone)
- Jordans
- Nestlé Groupe
- Quaker Oats Company (Pepsico Group)
- Chabrior (ITM Intermarché)
- General Mills
- Grillon d'Or
- Joseph Favrichon
- La Vie Claire
- Terres et Cereales (Céréceco)
- Verival
- Dailycer