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Country: France

Based on Thai cuisine, Pitaya is a restaurant chain distinguished by its "Fast Good" and "Fresh Food" concept, offering balanced recipes prepared with fresh, quality produce. Pitaya restaurants are renowned for their culinary shows performed in front of the customer's eyes, and their urban atmosphere reminiscent of Bangkok. Since its launch, nearly 160 Pitaya restaurants have been opened, and the brand has won several awards, including Baguette-Fourchette's Special Jury Prize in the Packaging 2020-2021 category and the Franchise Revelation Award in 2016.

News

Bertrand acquires Pitaya street food business 04/08/2022

  • Acquisition of Léon de Bruxelles: July 2019.
  • Groupe Bertrand: France's second-largest restaurant group, with over 1,000 establishments.
  • Acquisition of the Pitaya group: August 2022.
  • Pitaya group brands: Pitaya, Anjha, Poké Thaï and Monkey Market.
  • Pitaya network: around 150 restaurants in France and abroad.
  • Growth of the Pitaya network: around 30 outlets per year.
  • Pitaya sales: over 120 million euros.
  • Recent concepts developed by Pitaya: Anjha (Indian cuisine) and poké (highly competitive segment).
  • Opening of Monkey Market: at Les Quatre-Temps center in La Défense.

Studies mentioning this company

The fast food market - France

Other companies mentioned:

  • McDonald’s France
  • Subway France
  • Kioske à Pizza
  • KFC France
  • Pizza Hut (Yum Brands Group)
  • Le Duff Groupe
  • Speed Rabbit Pizza
  • Holder Groupe
  • Starbucks Coffee
  • Eric kayser
  • Exki
  • Crêpe Touch
  • Daunat Groupe
  • Frichti (La Belle Vie)
  • Barapom
  • Cojean
  • France Restauration Rapide
  • Paul Boulangerie (Groupe Holder)
  • Sodebo
  • Taster
  • Autogrill
  • Starbucks Coffee France
  • Chicken Street
  • Bioburger
  • Eat Salad
  • Fresh Burritos
  • King Marcel
  • Pitaya (Bertrand Groupe)
  • Soframa Capella (Even groupe)
  • Pomme de Pain
  • Popeyes
  • Big M Burger
  • Breizh Café
  • Sushi Shop Restauration New
  • Wingstot
The fast good market - France

Other companies mentioned:

  • Prêt à manger
  • Côme
  • McDonald’s France
  • Subway France
  • KFC France
  • Bertrand Groupe
  • Le Kiosque à Pizza
  • Starbucks Coffee France
  • Starbucks Coffee
  • Exki
  • Bioburger
  • Chicken Street
  • Domino's Pizza
  • Eat Salad
  • Five pizza
  • Fresh Burritos
  • King Marcel
  • Mezzo Di pasta
  • Pitaya (Bertrand Groupe)
  • Roomies Burger