Picnic: The latest figures, news and market research on Picnic

Turnover: 1.23 billion EUR (2023)

Country: Netherlands

Picnic is a Dutch online food distributor and one of the most successful Dutch retailers of recent years

A pure player in delivery, Picnic operates from large warehouses located on the outskirts of cities

Their vans drive around the neighborhoods they serve, and customers choose their delivery times according to when the vans pass by.

The company has set up in the north of France.

Picnic makes 250,000 deliveries in the Paris region and continues to expand in France 05/06/2024

Picnic raises €355 million and unveils plan to be profitable by 2024 09/01/2024

Dutch home delivery company announces fifth round of financing, worth 355 million euros
sales of 1.25 billion euros by 2023, up 40% on 2022
134 warehouses, including 65 in the Netherlands, 55 in Germany and 14 in France
1.050 million orders per month in the Netherlands, 600,000 in Germany and 80,000 in France
By 2023, Picnic claims to have improved its market share in all the countries where it operates, with average growth of 40%.

Picnic available in Ile-de-France 04/04/2023

Official launch date of the Picnic grocery delivery service in the Paris region: March 23.
Number of towns in south-east Paris initially covered: 14.
Number of targeted households in the catchment area: 150,000.
Proportion of families in target area: around 50%.
Number of new hires planned by Picnic: 300.
Picnic is already present in Lille, Lens and Valenciennes (since 2022).

Picnic, the start-up that breaks new ground in home shopping delivery 23/03/2023

- Picnic was founded in 2015 in the Netherlands.
- It has raised nearly a billion euros.
- It has a logistics hub in Champlan (Essonne).
- It plans to open a dozen hubs in the Ile-de-France region this year.
- It has forecast sales of around 30 million euros in 2022 in France
- It is less expensive than the average delivery company (20% less expensive according to the A3 Distrib/éditions Dauvers index).

Dutch food e-commerce pioneer Picnic has just announced its arrival in France. 02/01/2023

Picnic, the food e-commerce troublemaker 23/12/2022

Home delivery: Picnic confirms its arrival in the Paris region 22/12/2022

Picnic France will have more than 50,000 users in 2022, 4 times more orders than in 2021 (317,000 orders, 50,000 customers, 150,000 app downloads, 12 million products delivered, 40,000 km covered by Picnic runners in their 100% electric cars)
Picnic currently delivers to the Lille metropolitan area, Lens, Douai, Valenciennes and Armentières

Picnic, the online supermarket app, has raised 600 million euros in a bid to conquer the French market. 16/09/2021

At the end of August 2021, Picnic completes a €600 million financing round.
Picnic's delivery drivers are expected to deliver around ten orders per hour. By June 2021, Picnic has 2,000 customers.
Picnic competes with traditional retailers and on-demand shopping start-ups.
Since April, the white electric vans have been criss-crossing the streets of Valenciennes every afternoon, making the Nord region its entry point into France.
For each order, a Picnic employee selects the products and places them in colored bins
Picnic customers can choose from 10,000 items on their app.
Picnic's formula is based on three pillars: real-time inventory management using software developed in-house, space optimization to facilitate operations and, above all, consolidation of logistics flows.

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