Picard Surgelés: The latest figures, news and market research on Picard Surgelés

Turnover: 1.799 billion EUR (2023)

Country: France

Picard Surgelés is a French food company founded in 1973, specializing in the manufacture and distribution of frozen foods.
Picard has 1,070 stores in France, and opens an average of 30 new stores a year.
The company is present in Belgium with 17 stores
7000 employees

Picard creates an observatory dedicated to the food of tomorrow. 21/06/2024

- 68% of French people believe that eating seasonal produce is the key to healthy eating.
- 42% of French people see homemade food as a solution to eating better.
- 48% of French people prefer seasonal fruit and vegetables.
- 46% of French people prefer fresh, local produce.
- Over a third of French people use frozen foods to eat more fruit and vegetables every day.
- 50% of French people adopt a more balanced diet for weight reasons.
- Only 22% of French people make the connection between their diet and their level of immunity, and 11% with their psychological state.
- 22% of those surveyed consider that eating well means eating organic or pesticide residue-free products.
- 17% prefer Nutri-score A and B or label products.
- 46% of 18-24 year-olds cite lack of time as an obstacle to eating well.
- 53% of French people see frozen products as a quick and economical way to eat a balanced diet.
- 20% of those surveyed perceive frozen products as being of lower quality than fresh.
- 57% of French people want brands committed to products from local agriculture
- 44% of French people want brands to pay producers well.

Picard, the best recipes from the king of frozen foods 20/05/2024

- Freezers in over 90% of homes today
- Picard's EY Parthenon ranking: fourth place, behind Action, Décathlon and Leroy Merlin.
- Number of Picard outlets: over 1,000.
- Percentage of Picard capital held by the Zouari family since 2019: 49%, with a call option to increase their stake to a further 51% held by British fund Lion Capital.

A few weeks before Christmas, Picard presents its new roadmap 02/12/2023

Picard achieves 25% of its sales during the Christmas period.
2 million logs are sold.
Picard has 1,100 stores, including 40 franchises.
Picard sales: 1.7 billion euros in 2023.
Picard has 5,000 employees.
The company has between 1,200 and 1,300 product references and introduces 250 to 300 new references each year.
The company launches a new catering service in 20 stores

Picard has reinvented itself in three strategic moves 23/09/2023

Picard currently has over 1,050 stores.
Forty store openings are expected by 2026, including 25 franchises in towns of 10,000 inhabitants.
Internationally, Picard has set up a dozen corners in Marks & Spencer stores in the United Arab Emirates, Qatar and Hong Kong.
The company has partnered with Chronofresh for home delivery throughout France, and has set up a home delivery service in under 15 minutes with Deliveroo.
The click & collect service has been extended to all stores since November 2021.
The company has begun distributing non-frozen products, including savory and sweet groceries and wine.

Picard takes a new path 20/08/2023

The Picard chain is 49% owned by Moez-Alexandre Zouari
Sales of 1.7 billion euros by 2022
In 2024, Moez-Alexandre Zouari may exercise an option to take full control of Picard, currently 51% owned by Lion Capital.

Picard: prepaid payment card for young people 14/09/2022

april 12, 2021 - Picard returns to the oven - source(Challenges)

Brand focused on frozen foods
Sales up 15% in 2020
Target of 2 billion euros in sales by 2025 (increase in online sales and opening of 200 stores)

DUNS: 784939688

Legal Name: PICARD SURGELES

Address: 1 ROUTE MILITAIRE , 77300 FONTAINEBLEAU

Number of employees: Entre 5 000 et 9 999 salariés (2021)

Capital: 2 485 858 EUR

Financial Data:

Year	2023	2022	2021	2020	2019	2018	2017	2016	2015
Turnover	1 709 135 531	1 685 157 526	1 770 112 576	1 502 116 133	1 414 970 583	1 436 502 045	1 385 185 135	1 357 268 598	1 332 002 778
Gross margin (€)	760 674 422	739 720 722	771 977 153	656 039 334	618 527 452	628 453 179	601 916 318	589 847 784	-
EBITDA (€)	255 496 186	262 649 319	290 590 576	219 910 205	208 837 403	216 574 527	214 813 167	204 604 783	-
Operating profit (€)	215 422 823	218 411 045	250 447 659	181 463 555	171 149 547	182 724 887	185 125 290	173 934 414	-
Net profit (€)	142 618 493	138 346 077	152 634 829	105 445 741	102 861 920	101 744 528	111 008 685	99 814 128	95 485 503
Turnover growth rate (%)	1,4	-4,8	17,8	6,2	-1,5	3,7	2,1	-	-
Ebitda margin rate (%)	14,9	15,6	16,4	14,6	14,8	15,1	15,5	15,1	-
Operating margin rate (%)	12,6	13	14,1	12,1	12,1	12,7	13,4	12,8	-
Working Capital (turnover days)	-29,9	-26,5	-28,9	-28	-21,3	-26,1	-26,4	-30,3	-
Working Capital requirements (turnover days)	-21,7	-18,7	-21,4	-20,9	-16,6	-19,6	-20,2	-23,3	-
Net margin (%)	8,3	8,2	8,6	7	7,3	7,1	8	7,4	-
Added value / Turnover (%)	27,4	27,8	28,4	27,5	27,3	27,6	27,6	27,3	-
Wages and social charges (€)	185 970 222	180 745 477	180 849 422	167 269 255	152 183 273	153 622 127	142 105 804	141 415 811	-
Salaries / Turnover (%)	10,9	10,7	10,2	11,1	10,8	10,7	10,3	10,4	-