Turnover: 1.8 billion EUR (2023)
Country: Switzerland
Swiss company specializing in the production of sports shoes and apparel, best known for its innovative running shoes. Founded in 2010 by Olivier Bernhard, a former triathlete, together with David Allemann and Caspar Coppetti, it quickly made a name for itself in the sports market thanks to its patented CloudTec® technology, which offers a unique cushioned ride through "clouds" placed under the sole. This feature ensures excellent impact absorption and improved thrust while running, making the On shoes highly valued among runners. The company has gained a global following due to its innovative approach to athletic footwear and apparel, with a strong commitment to research and development to continuously improve performance and comfort surpassing one billion in sales.
News
On: Roger Federer's beloved Swiss sneakers arrive in Paris 09/11/2023
- Opening of first On store in France on November 17
- On's main markets: USA, Germany, UK
- On listed on Wall Street since 2021
- Roger Federer holds a 3% stake in the On brand
- On sales in 2022: 1.2 billion Swiss francs (1.25 billion euros), up 69% on the previous year
- On profit in 2022: 57.7 million Swiss francs
- Sales target for 2023: 1.76 billion Swiss francs
- The On brand was created in 2010 by three Swiss: Olivier Bernhard, Caspar Coppetti and David Allemann
- Production locations: footwear in Asia, apparel in Portugal, Turkey and Eastern Europe Boutiques in Zurich, London, New York, Los Angeles and China
- On products sold in over 9,800 points of sale in sixty countries
On Running, Roger Federer's Swiss sneaker, is on the rise in the U.S 26/03/2023
- - Sales in 2021: 1.22 billion Swiss francs (1.23 billion euros), representing annual growth of 69%
- - Share of sales in the United States: 60%
- - Profit in 2021: 57.7 million Swiss francs
- - Sales forecast for 2022: 1.7 billion Swiss francs (+39%)
- - U.S. sniper sales in 2022: $57.4 billion (+2%)
| Year | Turnover ($) |
|---|---|
| 2020 | 459ML |
| 2021 | 775ML |
| 2022 | 1.03Mld |
Studies mentioning this company
The sneaker market - France
Other companies mentioned:
- Adidas
- Veja
- Intersport France
- Courir France
- Go Sport France
- Zalando
- Sport 2000
- Puma Groupe
- Balt
- StockX
- Caval
- Wethenew
- National Standard
- Faguo
- I-Run
- Converse (Groupe Nike)
- Under Armour
- On Running
- Vans (VF corporation)
- Paraboot - Richard-Pontvert
- Palladium
- Jordan (Nike)
- Belledonne
- Belledonne
- Axel Arigato
- Nike
- Golden Goose
- Bensimon
- Bobbies
- New Balance
- Moa
- Running Conseil
- Chamatex
- Circle Sportswear
- Foot Locker
- Decathlon Groupe
- Naked Copenhagen
- Faguo
The market for sneakers - Italy
Other companies mentioned:
- Foot Locker Italia
- Nike
- StockX
- Under Armour
- On Running
- New Balance
- Adidas
- Puma
- Skechers
- Jordan (Nike)
- Vans
- Farfetch
- GOAT
- WeTheNew