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Country: Germany

With 100 years of experience, Nivea is a leading skincare brand belonging to the German Beiersdorf group. Nivea offers over 50 products, is present in 173 countries worldwide and employs 1,290 scientists.

News

Nivea, the plan-plan brand turned cash machine 03/11/2023

  • The German giant Beiersdorf, owner of Nivea, has seen its sales and share price soar since 2022.
  • inauguration of new Leipzig plant
  • Dedicated to the manufacture of shaving foams, deodorants and hair sprays, the site represents the biggest investment in the group's history, at nearly 300 million euros
  • The plant will be able to produce up to 450 million products a year.
  • after years of sluggish growth, last year the Hamburg-based giant recorded double-digit organic growth for the first time in twenty years (+10.2%).
  • in the first nine months of fiscal 2023, sales of the Nivea brand soared by 17.5%, outperforming those of L'Oréal's Consumer division (+14.5% on a comparable basis)
  • 20% of Beiersdorf's sales are generated by adhesives for industry and the general public, a traditional business that has no synergy with cosmetics.
  • With a strong presence in Europe (44% of sales), Beiersdorf is strengthening its position in India and China, where it has set up a partnership with Tmall.

Studies mentioning this company

The dermocosmetics market - France

Other companies mentioned:

  • Beiersdorf
  • La Roche-Posay
  • Nuxe
  • Estée Lauder
  • Too fruit
  • Sephora
  • Lucette (Hivency)
  • Marionnaud France
  • AS Watson
  • La Crème Libre
  • NAOS Bioderma
  • Caudalie
  • Pierre Fabre
  • Galderma
  • Groupe Rocher (Yves Rocher)
  • Clarins Groupe
  • Ieva Group
  • A Derma (Pierre Fabre Groupe)
  • Cible Skin
  • Uriage (Puig Groupe)
  • Sanex (Colgate-Palmolive)
  • Klorane (Pierre Fabre Dermocasmétique)
  • Laboratoire Native- Alès Groupe (marques Phyto, Lierac, Roger & Gallet, Jowae)
  • Lierac (Laboratoire Native)
  • Mixa (L'Oréal))
  • Nivea (Beiersdorf)
  • Topicrem - Mayoly Spindler
  • Roger&Gallet (Laboratoire Native)
  • Z&MA
  • Institut Esthederm (Naos)
  • Galénic
  • Codexial Dermatologie
  • Eucerin
  • Ducray
  • Noreva
  • Embryolisse
  • SVR Laboratoires
  • Grown Alchemist (L'Occitane Groupe)
  • BeauTerra
  • Havea Group
  • Havea Groupe Biolane
  • Biocodex
  • Dr Pierre Ricaud (Rocher Groupe)
  • Alvadiem
  • Olala cosmetics - EQAM
  • Expanscience
  • RoC Skincare