Mowi Group: The latest figures, news and market research on Mowi Group

Turnover: 5 billion EUR (2023)

Country: Norway

World's leading salmon producer

11500 employees

Mowi, the world's leading salmon producer, aims to awaken the market 26/09/2023

Founded in 1964, the Norwegian group is the world's largest producer of Atlantic salmon
11.500 employees
Private label specialist
Listed on the Oslo Stock Exchange
Sales of 4.9 billion euros,
20% market share
Its breeding farms are located in 6 countries, including Scotland, Canada, the Faroe Islands and Ireland,
In France, its customers include Labeyrie and Delpeyrat, as well as major retailers
2 sites in France, at Landivisiau (smoked salmon) in Brittany and Boulogne-sur-Mer (fresh salmon), with 500 employees.
Mowi France has sales of almost 700 million euros.
Objective: to promote its own brand, named Mowi
The Mowi brand has already been launched in 27 countries.
In France, salmon sales fell by 15% in 2023 in volume terms, according to the company
Salmon sales peak in December, a month that alone accounts for 30% of business.
Regular consumers of salmon are over 50.

In Norway, salmon billionaires have fallen out of favor 14/09/2023

Cermaq, one of the market leaders
Half of the world's Atlantic salmon comes from the Norwegian fjords.
Exports earn the country around 14 billion euros, thanks in particular to France, where it is the most widely consumed fish.
Mowi, the world's leading seafood company
Giant, present in 25 countries

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