Michel et Augustin: The latest figures, news and market research on Michel et Augustin

Turnover: 50 million EUR (2019)

Country: France

Michel et Augustin is a French company founded in 2004 and specialized in the manufacture of food products.
It offers sweet cookies, aperitif cookies, desserts, drinking yogurts, frozen yogurts and juices.
The products are marketed in various targeted distribution networks, such as grocery stores, cafés and sandwich shops.
The brand is distributed in the United States and throughout North America, as well as in some twenty other countries in Europe and Asia
Danone became a shareholder of the company in 2016, and will own 100% in 2020

Danone to sell Michel et Augustin to Italy's Ferrero 08/12/2023

Danone first acquired a 40% stake in Michel et Augustin in 2016, then took over the remainder in 2020.
Danone had sold Lu to Kraft Foods (which became Mondelez in 2012) for $5.3 billion in 2007.
Ferrero acquired Delacre cookies in 2016, then Kellogg's cookies in 2019 for $1.15 billion.
In 2017, Ferrero accounted for 60% of growth in the cookie category on the French market.
Michel et Augustin is present in the United States, Shanghai, Hong Kong, Belgium, Germany and Switzerland

Michel & Augustin launches into spreads. 02/02/2021

Michel & Augustin to be acquired by Danone in 2019
Spread market dominated by Ferrero (sales of 10 billion euros)
Michel & Augustin: sales of 50 million euros
More than half a billion euros in sales of spreads in France by 2020
Spread consumption up by more than 7% in 2020
81% of French people choose products for pleasure (according to Kantar)
Michel & Augustin product: 51% milk, organic and without palm oil, additives or preservatives

DUNS: 479205460

Legal Name: MICHEL ET AUGUSTIN

Address: 70 RUE GOUVERNEUR GENERAL FELIX EBOUE , 92130 ISSY-LES-MOULINEAUX

Number of employees: Entre 100 et 199 salariés (2021)

Capital: 15 236 956 EUR

Financial Data:

Year	2021	2020	2019	2018
Turnover	43 375 029	42 124 479	44 144 651	45 932 041
Gross margin (€)	18 394 894	17 180 571	17 073 752	17 147 498
EBITDA (€)	-769 170	-1 681 282	-1 251 312	-1 806 590
Operating profit (€)	-273 775	-1 286 312	-1 670 530	-1 772 945
Net profit (€)	-624 041	-6 189 254	-1 623 150	-1 717 625
Turnover growth rate (%)	3	-4,6	-3,9	-
Ebitda margin rate (%)	-1,8	-4	-2,8	-3,9
Operating margin rate (%)	-0,6	-3,1	-3,8	-3,9
Working Capital (turnover days)	-27,5	-32,2	20,6	1,6
Working Capital requirements (turnover days)	1,1	-18,3	6,2	-5,1
Net margin (%)	-1,4	-14,7	-3,7	-3,7
Added value / Turnover (%)	15,3	12,6	11,9	10,3
Wages and social charges (€)	7 006 893	6 546 225	6 260 320	6 233 243
Salaries / Turnover (%)	16,2	15,5	14,2	13,6

Company Managers:

Position	First Name	Last Name	Age	Linkedin
Président	Oliver, Christian, Francois	Mary	51

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