Mattel: The latest figures, news and market research on Mattel

Turnover: 5.435 billion USD (2022)

Country: United States

Mattel is an American multinational toy manufacturer founded in 1945 and headquartered in El Segundo, California. Products and brands include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels, Matchbox, Masters of the Universe, American Girl, Thomas & Friends and WWE

In the early 1980s, Mattel began producing video game consoles, both under its own brands and under license from Nintendo. The company is present in 40 countries and territories and sells its products in over 150 countries, through three business sectors: In 2014, it was ranked 403rd on the Fortune 500 list

News

Uno: The iconic brand for summer games 06/08/2024

- 1971: Merle Robbins creates Uno in Cincinnati, Ohio.
- 1972: International Games Inc. acquires the rights to the game.
- 1992: Mattel buys Uno.
- Sales in France 2023: 1 million copies.
- Worldwide sales 2023: Over 10 million copies.
- Approximate price of Uno classic version: €15. - Awareness in France: 97%.
- Percentage of French households owning a Uno game: 75%.
- Licensed versions including Patrol, Harry Potter, Minecraft, Lilo and Stitch (2024).

Barbie: The Billion Dollar Movie 01/08/2023

The "Barbie" film generated $775 million in worldwide box-office receipts, including $351 million in the USA and Canada alone.
It will be the third highest-grossing film at the global box office in 2023.
The Mattel Group has announced fourteen other film projects.

Pokémon, Star Wars or Asterix: licenses are increasingly popular 10/03/2023

The licensing market had already grown by 25% between 2015 and 2021.
It is estimated at around $6.7 billion, according to the "2022 Global Licensing Industry Study".
Royalties paid in France amount to $390 million, with products as varied as Lego, Star Wars, Kinder Surprise, Avatar, Pokémon, Asterix and Game of Thrones.
Among the major user sectors, the toy world is second only to textiles.
In France, the value market share of licensed products reached 24.3% in 2022, while overall toy sales fell by 2.6%
Mattel signed a worldwide licensing agreement with Disney for Disney Princess and Disney The Snow Queen
Mattel owns the Harry Potter (Warner) and Minions (Universal) licenses