Mars Petcare: The latest figures, news and market research on Mars Petcare

Turnover: 19 billion USD (2021)

Country: United States

Mars Petcare is the pet food subsidiary of the American Mars group and comprises over 50 brands, including Pedigree, Whiskas, Banfield, Pet Hospital, Cesar, Nutro, Sheba, Dreamies, Eukanuba, IAMS, Waltham, Bluepearl and Pet Partners, Frolic, Canigou, etc
85.000 employees in 55 countries
Owner of the French company Royal Canin, with 15 plants worldwide
Mars Petcare has over 45,000 employees in 50 countries.
The company offers prepared foods and hygiene products for dogs (Pedigree, Nutro and Cesar) and cats (Perfect Fit, Whiskas, Sheba, Catisfactions), as well as Catsan litter.
Mars Petcare operates a production site in Arévalo, Spain, and owns Royal canin

Royal Canin steps up investments in France 21/05/2024

- Mars investment in its French plants over the last five years: 500 million euros
- Number of Mars plants in France: 8
- Total Mars investment in 2023: 130 million euros
- Share of Mars pet food business: 60% (worldwide and France)
- Investment in Royal Canin's Aimargues and Cambrai production sites: 48 million euros

Mars Petcare invests 13 million euros in the Loiret region of France 05/06/2023

Mars Petcare: 50 years of existence
Production site: Saint-Denis-de-l'Hôtel, Loiret, France
Current production: 67,000 tonnes of wet food per year 600,000 cans and 1 million pouches produced per day

Petfood: animals are not forgotten in the move upmarket 13/10/2022

Sales growth in 2022: +4.4% in value and -2.8% in volume
Market leader : Purina with 29% market share
In two years, sales of wet cat food have jumped by 13% and those of kibbles by almost 9%
Mars Petcare focuses on naturalness with the continued development of Crave, a range of treats for dogs
Freshpet, an American company with sales of $420 million, is a newcomer to the French market.cat and dog food, rich in animal proteins, ready-to-eat, steamed and sold in refrigerated cabinets.

The shape of the pet market 09/03/2022

The animal nutrition, care and well-being market is worth over 5 billion euros (up 6% by 2020)
Pet owners spend over 1,000 euros a year on their pets
One French household in two owns a pet
Pet food represents over 4 billion euros, up 48% in ten years
Maxi Zoo launches a GPS collar that lets you locate your pet in real time, track its energy expenditure and better dose its food
Between 2019 and 2020, pet shop sales rose by 21%, online sales by 20%
A new niche, pet funerals (Séleste manages three pet cemeteries and two crematoria)
Santé Vet, a specialist in pet health insurance, has raised 150 million euros in capital.

Mars Petcare invests 85 million euros in its Loiret plant 17/01/2022

85 million investment to modernize and expand capacity at its Saint-Denis-de-l'Hôtel plant in the Loiret region of France
The market for freshness sachets for cats and dogs has grown by an average of 10% a year in recent years
The site produces Whiskas and Pedigree tins and pouches
New production lines by 2025 to increase pouch production by 70% to 45 tonnes

Mars Petcare to create two new production lines at its Loiret plant 17/01/2022

85 million euro investment at Saint-Denis-de-L'Hôtel site
Two new freshness sachet production lines to be created by 2025
The entire plant employs 165 permanent staff
The Mars Group is an industrial conglomerate with 454 plants and 130,000 employees
Sales of $40 billion in 2020
Mars Petcare & Food France achieved sales of 783 million euros in 2020
The group has another animal feed plant in France, at Ernolsheim

Mars Petcare France on Cdiscount's marketplace 09/04/2021

Mars Petcare is the leading contributor to market growth
The group has two production sites: Saint-Denis-de-l'Hôtel and Ernolsheim-sur-Bruche (Alsace)
Since 2021, Mars Petcare France has offered 80 products on the Cdiscount marketplace
The drive-through channel already accounts for 13% of Mars Petcare sales, with a jump to 46% by 2020

Épicerie Salée : Petfood: cat food gets all the attention 15/10/2020

Cat food sales up 6.8% in 2020
There are more cats in France than dogs (7.6 million)
Nestlé leads the way with 41% of the cat market in value terms
Nestlé (Gourmet, Purina and Friskies) and Mars (Whiskas and Royal Canin) share the French pet-food market
Nestlé manufactures its products at its Veauche plant in the Loire region
Mars at its Saint-Denis-de-l'Hôtel plant in the Loiret region.
Dano, a Dutch brand created by Yarrah, offers a range of products for cats with no artificial flavoring or coloring, and no meat from intensive breeding

Petfood: dogs and cats follow in their masters' footsteps 30/10/2019

The naturalness segment (organic, grain-free, gluten-free) could quadruple in the next three years
The natural petfood market is growing strongly in value: +40% in specialized supermarkets and +20% in food superstores
The segment is still small, totalling 110 million euros, or 1% of the market.
Mars launches Nutro Wild, a range with 70% animal ingredients, fresh meats, no GMOs and no cereals
Ultima Nature is said to have overtaken Mars in the dry croquette segment
In the United States, naturalness accounts for 30% of the petfood market

Petfood: ever healthier food 18/10/2018

Mars Petcare France, number two in the market behind Nestlé Purina with the Whiskas and Sheba brands
Pet food market grows from 1.4 billion euros to 2 billion in 10 years
Dog and cat food buoyed by the wave of organic and good food
The French have never spent so much on their pets: from €750 for a cat to €949 for a dog, per year, according to Idealo
The next battle will be over "healthy" and organic pet food
There are 13 million cats in France, compared with 7.3 million dogs

DUNS: 494887631

Legal Name: MARS PF FRANCE

Address: BD DES CHENATS , 45550 SAINT DENIS DE L'HOTEL

Number of employees: 850 (2018)

Capital: 403 512 580

Financial Data:

Year	Turnover (€)	Net Profit (€)	Fiscal Year End	Fiscal Year Duration
2019	746 741 968 EUR	13 979 294 EUR	31/12/2019	12
2018	736 463 297 EUR	37 266 986 EUR	31/12/2018	12
2017	746 412 511 EUR	47 060 066 EUR	31/12/2017	12
2016	769 439 430 EUR	50 867 795 EUR	31/12/2016	12
2015	751 599 657 EUR	47 248 582 EUR	31/12/2015	12

Company Managers:

Position	First Name	Last Name	Age	Linkedin
Président	Romain Marie	DUMAS	49
Directeur général	Jérôme Gérard Vincent	BAUDRY	44

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