Turnover: 169.9 million EUR (2022)

Country: Italy

Macron is an Italian equipment manufacturer operating in four segments:

  • Teamwear: equipment and accessories for sports teams
  • Merchandising: merchandising and accessories for fans
  • Athleisure: non-sportswear inspired by sport
  • Running and fitness: equipment for individual athletes

Initially specializing in amateur soccer teams, Mr. Macron now sponsors over 50 professional teams

The brand has over 120 directly-operated stores and is present in more than 800 multi-brand stores. The brand's sales have grown rapidly in recent years, from 11 million euros in 2004 to over 80 million euros in 2018. Over the last three published years (2016, 2017 and 2018), inter-annual sales variations were +4%, +3% and +15% respectively, demonstrating the brand's dynamism

Studies mentioning this company

The market for amateur football clubs - France

Other companies mentioned:

  • Fédération Française de Football
  • Macron
  • Adidas
  • Puma Groupe
  • Basicnet Group Kappa
  • Nike
  • Kelme
  • Errea
  • Patrick
  • Stanno (Deventrade Group)
  • Acerbis
  • Lotto
  • Joma
The sporting goods distribution market - Italy

Other companies mentioned:

  • Macron
  • Adidas Italia
  • Intersport Italia
  • Game 7 Athletics
  • KING S.p.A
  • Cisalfa Sport
The sports event organization market - Italy

Other companies mentioned:

  • Adidas Italia
  • Macron
  • UEFA
  • FIFA
  • DAZN
  • Internazionali d'Italia
  • Lega Serie A
  • Emirates
  • Rai Sport
The football equipment market - France

Other companies mentioned:

  • Fédération Française de Football
  • Paris Saint Germain PSG
  • Olympique de Marseille (Groupe)
  • Olympique Lyonnais (Groupe)
  • Lille Olympique Sporting Club (LOSC)
  • Nike
  • Adidas
  • bein Sports France
  • Macron
  • Puma Groupe
  • Basicnet Group Kappa
  • Uhlsport
  • Patrick
  • Jako
  • Hummel
  • Le Coq Sportif (LCS International)
  • Erima
  • Joma
  • Select Sport
  • Kipsta (Decathlon)
  • Kelme
  • New Balance
  • Flexdev
The soccer club market - Italy

Other companies mentioned:

  • Nike
  • Puma
  • Macron
  • SSC Napoli
  • Inter Quadra
  • ACM Milan
  • Juventus