Turnover: 169.9 million EUR (2022)

Country: Italy

Macron is an Italian equipment manufacturer, operating in four segments:

  • Teamwear: equipment and accessories for sports teams
  • Merchandising: merchandising and accessories for fans
  • Athleisure: non-athletic but sports-inspired apparel
  • Running & fitness: equipment for individual athletes

Initially specializing in amateur soccer teams, Macron now sponsors more than 50 professional teams

The brand has more than 120 of its own stores and is present in more than 800 multi-brand stores. The brand's sales have experienced very strong growth in recent years, rising from 11 million euros in 2004 to more than 80 million euros in 2018. In the last three published years (2016, 2017 , 2018), the inter-annual changes in turnover were +4% , +3% and +15% respectively, reflecting the brand's dynamism

Studies mentioning this company

The market for amateur football clubs - France

Other companies mentioned:

  • Fédération Française de Football
  • Macron
  • Adidas
  • Puma Groupe
  • Basicnet Group Kappa
  • Nike
  • Kelme
  • Errea
  • Patrick
  • Stanno (Deventrade Group)
  • Acerbis
  • Lotto
  • Joma
  • Spacefoot
The sporting goods distribution market - Italy

Other companies mentioned:

  • Macron
  • Adidas Italia
  • Intersport Italia
  • Game 7 Athletics
  • KING S.p.A
  • Cisalfa Sport
The sports event organization market - Italy

Other companies mentioned:

  • Adidas Italia
  • Macron
  • UEFA
  • FIFA
  • DAZN
  • Internazionali d'Italia
  • Lega Serie A
  • Emirates
  • Rai Sport
The football equipment market - France

Other companies mentioned:

  • Fédération Française de Football
  • Paris Saint Germain PSG
  • Olympique de Marseille (Groupe)
  • Olympique Lyonnais (Groupe)
  • Lille Olympique Sporting Club (LOSC)
  • Nike
  • Adidas
  • bein Sports France
  • Macron
  • Puma Groupe
  • Basicnet Group Kappa
  • Uhlsport
  • Patrick
  • Jako
  • Hummel
  • Le Coq Sportif (LCS International)
  • Erima
  • Joma
  • Select Sport
  • Kipsta (Decathlon)
  • Kelme
  • New Balance
  • Flexdev
The soccer club market - Italy

Other companies mentioned:

  • Nike
  • Puma
  • Macron
  • SSC Napoli
  • Inter Quadra
  • ACM Milan
  • Juventus