Heritage France: The latest figures, news and market research on Heritage France

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Country: France

Company founded by former Swania employees, including former managers Daniel Chassagnon and Richard Lerosey
Manufacturer of detergents and cleaning products
Owner of the Bonux, Vigor, Décap'Four al Decap'Four, Minidou, Miror, Vigor, Terra, Baranne and O'Cedar brands purchased from the Henkel group

Heritage: Richard Lerosey wants to dust off Bonux 30/08/2023

Founded in 2021, PME Héritage has sales of 20 million euros in 2022.
The company employs around forty people, including twenty employees in Nanterre and as many field sales staff.
Héritage owns eight well-known brands in the home care sector: Minidou, Bonux, Baranne, Décap'Four, Miror, O'Cedar, Terra and Vigor.
80% of the company's production is subcontracted to French industrial SMEs.
Héritage acquired the Bonux brand from Germany's Dalli.
The products offered by Héritage aim to capitalize on "nostalgia capital".
In 2014, Richard Lerosey and Daniel Chassagnon created Swania, a company specializing in ecological home care, which will be sold to Henkel in 2021.

Vigor, Bonux, Décap'Four... Héritage dusts off French household brands 07/04/2023

In 2014Daniel Chassagnon and Richard Lerosey, co-founders of the Héritage group, already knew that they had created Swania, now France's number two in ecological detergents.number two in France (sales of 45 million euros), which they sold to the German giant Henkel
in 2021 Swania sales: 45 million euros
The new group owns the following brands: O'Cedar (dusting), Baranne (waxing), Terra (delicate floors), Vigor (intensive cleaning), Miror (metals), Décap'Four and Minidou (fabric softener), Bonux (detergent)
- Household cleaning market in 2020: 4.9 billion euros
- Household cleaning market in 2021: 4.7 billion euros (according to the Fédération de l'hygiène et de l'entretien responsable).
- Heritage sales in 2022: 20 million euros

Other companies mentioned: