Turnover: 25 million EUR (2022)

Country: France

  • Forge Adour was founded in 1978 in Bayonne by Manuel Merin.
  • originally specialized in the manufacture of fireplace accessories
  • Forge Adour gradually moved into the production of planchas, which have become their flagship product. and cookware
  • Europe's leading manufacturer of planchas.
  • Planchas are designed in France and manufactured in Spain
  • Forge Adour's plant in Villafranca de los Barros, Spain, employs 90 people
  • Nearly 200,000 products shipped every year.

News

SEB becomes the European champion of plancha cooking with Forge Adour 04/07/2023

Groupe SEB has become the European leader in enamelled cast-iron plancha grills by acquiring Forge Adour. Forge Adour was founded in 1978 and recorded sales of 25 million euros last year, around 85% of which were generated in France. Forge Adour opened six stores. SEB acquired Krampouz in 2019, a manufacturer of high-end stainless steel crepe makers, barbecues and planchas, which accounts for around a quarter of its business. SEB Group sales were around €8 billion last year.

Studies mentioning this company

The barbecue and plancha market - France

Other companies mentioned:

  • Weber Industries Groupe
  • Campingaz
  • Somagic
  • Leroy Merlin France (Adeo)
  • Eno Plancha
  • Fyron Group
  • Le Marquier
  • Tramontina France
  • Traeger
  • Forge de l'Adour (SEB Groupe)
  • Krampouz (SEB groupe)
  • Barbecook
  • Napoleon
  • Big Green Egg
  • Broil King
  • Char Broil
  • Plancha Tonio
  • Cook'in Garden
  • Alice's Garden (Walibuy)
  • Simogas
  • Outdoorchef (Diethelm Keller Group)
  • Cuisinart
  • Finoptim
  • Lagrange Gaufre
  • Bordet groupe
  • Outdoor Chef
The cookware market - France

Other companies mentioned:

  • Mastrad
  • Pyrex
  • Brandt
  • Whirlpool
  • Magimix
  • Culinarion (EK France)
  • Maison française du Verre (ex International Cookware)
  • Robur Molinel
  • Electrolux
  • Vorwerk Thermomix
  • DeLonghi
  • Miele
  • Duralex
  • Tramontina France
  • Forge de l'Adour (SEB Groupe)
  • Peugeots Saveurs
  • Zwilling Staub
  • Mathon (Labruyère groupe)
  • Opinel
  • Sushi Robots
  • Sofilac Charvet (Seb groupe)
  • Lebrun Groupe
  • La Cornue
  • Cristel
  • Fackelmann
The tableware market - France

Other companies mentioned:

  • Baccarat
  • Maison française du Verre (ex International Cookware)
  • Degrenne
  • Hermès International
  • Tarrerias Bonjean
  • De Buyer
  • Revol Porcelaine
  • Pillivuyt
  • Forge de Laguiole
  • Ikea France
  • Maisons du Monde
  • Casa France
  • Conforama France
  • Bernardaud
  • Porcelaines Jacques Pergay
  • Duralex
  • Forge de l'Adour (SEB Groupe)
  • Peugeots Saveurs
  • Aubry Cadoret Orfèvre
  • Porcelaines Deshoulières
  • Faïencerie de Gien
  • CELT - J.L. Coquet
  • Laure Selignac
  • Porcelaines de la Fabrique
  • Porcelaine de Paris
  • Raynaud
  • JJA Groupe
  • EK France
  • Jars Céramistes
  • Lalique
  • Mathon (Labruyère groupe)
  • Opinel
  • Lebrun Groupe