Turnover: 11 million EUR (2021)
Country: France
The Fempo brand was born out of a discussion with women about the taboo surrounding menstruation, and the discomfort and health problems it causes.
In 2017, Claudette Lovencin and Fanny Abes designed Europe's first washable, reusable, health-safe period panties, convincing over 50,000 women in their first year.
News
Fempo, founded in 2017, offers menstrual panties with a second-skin effect. 29/04/2021
- 300.000 customers in Europe and North America
- 18 employees
- Products much more expensive than the competition (30% more)
- Today, the brand has around twenty references
- These washable, zero-waste, health-protecting panties are available for around thirty euros
- In fact, after achieving sales of 5.6 million euros in 2020, they are forecasting sales of 11 million euros this year, out of a total market of 402.53 million euros in 2018
april 29, 2021 - Fempo, France's menstrual panty pioneer - source(Capital)
- Sales of 5.6 million euros in 2020
- Brand created in 2017 when there was no alternative to conventional protection in France
- expected sales of 11 million euros in 2021
- A washable, zero-waste product with no health risks, for around thirty euros
- The company employs 18 people
- 300,000 customers in Europe and North America
- 102,000 followers on Instagram
Financial Data
DUNS: 831891452
Legal Name: A ET L
Address: 101 RUE DE SEVRES , 75006 PARIS 6
Number of employees: 0 salarié (2022)
Capital: 11 316 EUR
Financial Data:
| Year | 2018 |
|---|---|
| Turnover | 29 480 |
| Gross margin (€) | 9 115 |
| EBITDA (€) | -15 864 |
| Operating profit (€) | -15 864 |
| Net profit (€) | -16 056 |
| Turnover growth rate (%) | - |
| Ebitda margin rate (%) | -53,8 |
| Operating margin rate (%) | -53,8 |
| Working Capital (turnover days) | -34,2 |
| Working Capital requirements (turnover days) | 113,2 |
| Net margin (%) | -54,5 |
| Added value / Turnover (%) | -45,5 |
| Wages and social charges (€) | 800 |
| Salaries / Turnover (%) | 2,7 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Fanny | Abes | 36 |
Studies mentioning this company
The menstrual panties market - France
Other companies mentioned:
- Smoon
- Aglaé Lingerie
- Lily Basic
- Réjeanne
- Fempo
- Moodz
- Sisters Republic
- Elia Lingerie
- So'Cup
- Modibodi
- Dans Ma Culotte
- Wuka Wear
- Petites Culottées
- Dreamtim Blooming Rocks
- Blinx Underwear
- MÏU
- Louve
- My Bloom Story
The sanitary protection market - France
Other companies mentioned:
- Dans Ma Culotte
- Monoprix
- Franprix (Groupe Casino)
- Casino Groupe
- Fempo
- Smoon
- Moodz
- Sisters Republic
- So'Cup
- Aglaé Lingerie
- Réjeanne
- Elia Lingerie
- Lily Basic
- Modibodi
- Lidl France
- Carrefour Groupe
- Naturalia
- Pharmactiv (OCP Group)
- Alphega Pharmacie
- Procter & Gamble
- Johnson & Johnson
- SC Johnson & Sons
- Louve
- MÏU
- Blinx Underwear
- Yoppie
- Dreamtim Blooming Rocks
- Petites Culottées
- Wuka Wear
- Fempo's main competitors
Source SEMRUSH