Turnover: 50 million (2023)

Country: France

Ekoï is a French company specializing in the sale of equipment and accessories for cyclists.

It was founded in 2001 by Romain Bardet and Jean-Christophe Rattel, two cycling enthusiasts.

Ekoï offers a wide range of products for cyclists, such as helmets, goggles, clothing, shoes, GPS and various accessories.

The company is known for its involvement in sponsoring professional cycling teams and for its partnerships with top athletes.

Ekoï sells its products online via its website, and also has physical stores in France.

News

Ekoï aims to revolutionize the bicycle pedal 28/03/2024

  • - Weight of the new pedal developed by Pédalissime: 85 grams, compared with 120 grams for competitors.
  • - Pédalissime takes on market giants such as Look and Shimano.
  • - Pédalissime was founded by Jean-Christophe Rattel, head of Ekoï, in association with Raphaël Dalle
  • - The "PW8" pedal has been tested by several professional teams and is homologated by the International Cycling Union.
  • - All pedals will be made in France.
  • - The bicycle pedal market is a niche but global one.

Cycling equipment manufacturer Ekoï sets out to conquer the American market | Ekoï conquers cycling America 18/10/2023

Creation of the Ekoï brand: 2001 Year of Ekoï's shift to online sales: 2008 (7 years after its creation) Expected sales for Ekoï in Germany: 10 million euros this year, 15 million euros next year Trocadéro Capital stake: 22% since 2020 Number of professional athletes wearing Ekoï: over 400 Textiles account for: 60% of Ekoï sales Number of Ekoï employees: 68 Ekoï's goal: to double sales within 4 years.

Ekoï, a French cycling equipment supplier on the Tour 04/07/2023

  • The SME Ekoï was created over 20 years ago
  • The Tour de France is watched by over 40 million television viewers in France and 150 million in Europe
  • Ekoï supplies around 500 helmets and 400 goggles per team per season, as well as large quantities of textile parts.
  • Ekoï is based in Fréjus
  • 66 employees
  • 65% of sales generated outside France
  • The company is aiming for sales of 45 million euros in 2023, with a medium-term target of close to 100 million euros
  • Ekoï has been selling its products exclusively online since 2011
  • Helmets are made in Asia and textiles in the European Union, specifically Italy.

Studies mentioning this company

The market for cycling equipment: helmets, safety, clothing - France

Other companies mentioned:

  • Décathlon France
  • Ekoï
  • Oakley
  • Specialized
  • Shimano
  • Intersport International
  • Intersport France
  • Impex
  • CMP Campagnolo
  • Add One
  • Ertedis
  • Chollet
  • Zefal
The sports distribution market - France

Other companies mentioned:

  • Skis Rossignol
  • Salomon (Amer Sport groupe)
  • Babolat
  • PIQ
  • Go Sport France
  • Adidas
  • Puma Groupe
  • Courir France
  • Foot Locker
  • Sunset Sport
  • Glisshop (Lafreto groupe)
  • Intersport France
  • Quiksilver Bilabong
  • Sport 2000
  • N4 Brands Fitness Boutique
  • Planet Fitness Equipements
  • Ekosport
  • Décathlon France
  • Decathlon Groupe
  • Aptonia (Decathlon)
  • Private Sport Shop
  • JD Sport
  • Intersport International
  • Columbia Sports Wear
  • Berger Camping
  • Butterfly
  • Cornilleau
  • la Boule Bleue
  • Obut
  • Ekoï
  • Aigle
  • Lafuma
  • Gilbert Rugby
  • Running Conseil
  • Au Vieux Campeur
  • Venum
  • Blaise Frères
The Motorcycle Helmet Market - France

Other companies mentioned:

  • Dainese
  • Alpinestars
  • Shark Helmets (2R Holdong)
  • Nolan Group
  • AGV
  • Roof
  • D3T Distribution Motoblouz
  • Bihr
  • Ekoï
  • Furygan
  • Racer 1927
  • Cambox Helmet Camera
  • P2R