Turnover: 2.1 billion USD (2021)
Country: United States
Wilkinson Sword is an English brand founded in 1772 and owned by the American Egdewell Personal Care, formerly Energizer, since 2003. It specializes in the manufacture of razors and shaving care products. The company offers a wide range of products, from disposable razors to the latest-generation electric shavers. Wilkinson Sword distributes its products mainly through supermarkets.
august 6, 2020 - Wilkinson Sword innovates - source(Essential Homme)
- The brand launches an eco-responsible disposable razor
- It is recyclable and made from 95% recycled plastic.
- It is packaged in cardboard
- Available in supermarkets for 5.49 euros for 4 and 9.95 euros for 8
News
Men's skin care: Wilkinson diversifies 29/08/2022
- Name of the men's grooming line: Barber's Style
- Segments: shaving products, beard care, facial care
- Competitors: Nivea Men, Gillette
- Shaving market trend: downward
- Wilkinson Sword market share in France in 2021: 21 points
- Edgewell Personal Care brand portfolio: around twenty (including Wilkinson Sword, Bulldog Skincare, Hawaiian Tropic)
- Edgewell Personal Care sales in 2021: $2.1 billion
- Edgewell Personal Care sales in 2020: $1.94 billion
- Estimated average annual growth in the men's grooming market to 2031: 8%.
- Average annual growth in the men's grooming market from 2016 to 2020: 3.5
Financial Data
DUNS: 333565844
Legal Name: EDGEWELL PERSONAL CARE FRANCE
Address: 1 RUE FRANCOIS JACOB , 92500 RUEIL-MALMAISON
Number of employees: Entre 50 et 99 salariés (2021)
Capital: 6 414 600 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|
| Turnover | 65 708 194 | 63 764 455 | 61 763 992 | 64 480 557 | 59 233 944 | 60 751 950 | 65 390 711 | 146 961 953 |
| Gross margin (€) | 40 482 501 | 40 273 385 | 38 543 517 | 40 842 537 | 35 728 635 | 38 383 445 | 45 535 544 | 78 293 125 |
| EBITDA (€) | 145 472 | -294 689 | -1 106 448 | -2 717 547 | -1 786 240 | -4 061 027 | -4 815 804 | -15 419 993 |
| Operating profit (€) | 1 903 607 | 2 254 584 | 1 158 220 | 431 209 | 274 548 | 1 675 492 | 1 763 098 | 3 566 622 |
| Net profit (€) | 1 379 885 | 1 346 704 | 1 208 088 | 409 906 | 171 460 | 1 732 834 | 1 797 441 | 4 463 006 |
| Turnover growth rate (%) | 3 | 3,2 | -4,2 | 8,9 | -2,5 | -7,1 | -55,5 | - |
| Ebitda margin rate (%) | 0,2 | -0,5 | -1,8 | -4,2 | -3 | -6,7 | -7,4 | -10,5 |
| Operating margin rate (%) | 2,9 | 3,5 | 1,9 | 0,7 | 0,5 | 2,8 | 2,7 | 2,4 |
| Working Capital (turnover days) | -28,5 | -37,1 | -5,8 | 93,3 | -17,6 | -17,7 | 47,8 | -4,2 |
| Working Capital requirements (turnover days) | -10,5 | -13,9 | -2,1 | 76,4 | 17,7 | 12,5 | 57,4 | 22,6 |
| Net margin (%) | 2,1 | 2,1 | 2 | 0,6 | 0,3 | 2,9 | 2,7 | 3 |
| Added value / Turnover (%) | 15,3 | 15,1 | 12,8 | 12,9 | 13,6 | 15,1 | 13,4 | 3,9 |
| Wages and social charges (€) | 9 556 622 | 9 613 127 | 8 661 802 | 10 677 945 | 9 139 467 | 12 074 749 | 13 019 051 | 20 267 735 |
| Salaries / Turnover (%) | 14,5 | 15,1 | 14 | 16,6 | 15,4 | 19,9 | 19,9 | 13,8 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Daniel, Joseph | Sullivan | 55 | |
| Directeur général | Rod | Little | 55 | |
| Directeur général | La, Tanya | Langley | 49 | |
| Commissaire aux comptes suppléant | Jean-christophe | Georghiou | 59 |
Studies mentioning this company
The men's razor market - France
Other companies mentioned:
- Procter & Gamble
- BIC Groupe
- Gillette (Procter & Gamble)
- Braun (Procter & Gamble)
- Edgewell Personnal Care Group - Wilkinson
- Gentleman Barbier
- Caliquo
- Art du Barbier
- Thiers-Issard
- Planète Rasoir
- Mühle
- Plisson 1808
- Monsieur Barbier
- Edwin Jagger
- Big Moustache
- Rasage Classique
The men's razor market - United Kingdom
Other companies mentioned:
- Procter & Gamble
- BIC Groupe
- Gillette (Procter & Gamble)
- Braun (Procter & Gamble)
- Edgewell Personnal Care Group - Wilkinson
- Harry's Shave
- Edwin Jagger
The men's razor market - Italy
Other companies mentioned:
- Edgewell Personnal Care Group - Wilkinson
- Barbieri Uniti Srl
- SAATCHITECH SRL
- Intesa Pour Homme ( MIRATO S.P.A.)
- Proraso (LUDOVICO MARTELLI SPA)
- Braun (Procter & Gamble)