Turnover: 485 million EUR (2023)

Country: France

Founded in 2006, Deezer is one of the world's leading music streaming companies, with 100 million playlists and 14 million active users in over 180 countries.

Deezer has set up Soundeezer, their point-of-sale public address service for professionals, to set up the equipment and then program and manage the audio content broadcast. Soundeezer is notably the sound supplier for Mac Donald's restaurants.

News

Warner, a new way of remunerating musicians on its way to Deezer. 13/11/2023

  • Deezer is implementing a new "artist-centric" remuneration model for France.
  • A second major player, Warner Music Group, is joining the movement.
  • Since October 1, streams in France by artists from Ed Sheeran's label have been counted according to this new method.
  • According to this new method, a listen counts double when it concerns artists exceeding 1,000 monthly streams with at least 500 unique listeners.
  • The Deezer platform also limits monetization to a maximum of 1,000 streams per user per month.
  • Deezer has undertaken an extensive clean-up of its 200 million-track catalog to eliminate non-musical content.
  • With the addition of Warner, two of the three majors have joined the model promoted by Deezer.
  • According to Deezer's CEO, over 50% of streams are already accounted for using this new method.
  • Changes to Spotify's remuneration model are expected in the first quarter of 2024.

Deezer returns to subscriber growth 27/10/2023

  • Subscriber base of 9.9 million (+4.9% year-on-year)
  • Focus on markets where the company is well positioned, such as France, Germany, Mexico and Brazil
  • The French market saw a 7.3% year-on-year increase in the number of subscribers.
  • The rate of growth is lower than that of Swedish leader Spotify, which a few days ago announced a 16% year-on-year increase in the number of subscribers, to a total of 226 million.
  • Believe, the French specialist in digital distribution and services for musicians and labels, this week reported organic sales growth of +7.5% (+15.4% excluding currency impact) in the third quarter.

Deezer and Universal rethink music streaming remuneration model 07/09/2023

  • Deezer, in collaboration with Universal Music Group, plans to launch an artist-centric streaming model, first in France in Q4 2023, followed by other markets in 2024.
  • Deezer's catalog has grown from 90 to 200 million items of content over the past two years
  • In the new model, Deezer will award a "double bonus" to artists who exceed 1,000 monthly streams with at least 500 unique listeners.

Deezer pursues its partnership strategy in Latin America 01/09/2023

  • Deezer has extended its partnership with MercadoLibre, a Latin American e-commerce platform with over 100 million active users.
  • 5 million subscribers to MercadoLibre's Meli+ offer will have free access to Deezer for twelve months.
  • Deezer had 9.3 million subscribers in the first half, with 3.7 million acquired through partnerships.
  • Deezer's partnerships generated sales of 62.4 million euros (+8.5%) on total first-half revenues of 233.2 million euros.
  • Deezer aims to break even in 2025

Artist compensation: Deezer and Universal Music innovate 15/03/2023

Key figures

  • 70% of platform revenues paid to rights holders
  • - The French music market closes in on the billion euro mark

Deezer, a national success story. 01/07/2022

  • Created in 2007 in France under the name Webradio, Deezer is a streaming music platform.
  • Deezer was acquired by the American group Access for $300 million in 2015.
  • To expand beyond its borders, Deezer needs to convince new investors and new customers

Deezer to go public! Awaiting a major fund-raising. 16/06/2022

  • After a first unsuccessful attempt in 2015, Deezer is once again trying to jump into the deep end of the stock market.
  • The subscription music service claims nearly 30% of the market in France, but its 9.6 million subscribers account for just 2% of the global music streaming market.
  • Deezer aims to more than double its revenues by 2025.
  • Deezer's valuation would then reach 1.05 billion euros, a 23% discount since Mexican TV group Azteca acquired a stake in the company in 2020. For the time being, the company is accumulating losses, which reached 123 million euros last year on sales of 400 million euros. At the same time, the competition is stepping up its podcast launches and mood music playlist recommendations.

Studies mentioning this company

The public address market - France

Other companies mentioned:

  • Novelty Magnum Dushow Groupe
  • Dushow
  • Mood Media
  • Rondson
  • Bouyer Sonorisation
  • Storever
  • Deezer
  • ATS Studios
  • Radioshop
  • Yamaha Music
  • Bose
  • Agora Studio
  • TLSA France
  • Ateis Europe BV
  • Audiotonix
  • Vogo
  • Videlio
  • Sixième Son
  • L-Acoustics
The Online Advertising - France

Other companies mentioned:

  • Meta (anciennement Facebook)
  • Solocal
  • Pinterest
  • Adverline
  • Tradelab Jellyfish (Fimalac Groupe)
  • Criteo
  • Local Media (Admoove)
  • LinkedIn
  • Twitter
  • Spotify
  • Deezer
  • Youtube
  • Google
  • Carrefour Groupe
  • Kwanko
  • Rakuten
  • Microsoft
The music streaming market - France

Other companies mentioned:

  • Youtube
  • Universal Music
  • Sony Music Entertainment France
  • Warner Music Group
  • Spotify
  • Deezer
  • Believe
  • SoundCloud
  • Apple Music
  • Napster
  • Qobuz
  • TIDAL
  • Sacem
  • Pandora
  • TuneIn
  • Gaana
  • Jango
  • 8tracks
  • Viaplay
  • Disney
  • Groover
The podcast market - France

Other companies mentioned:

  • Radio France
  • Arte Radio
  • Binge Audio
  • Louie Media
  • Majelan
  • Anchor Spotify
  • Cosa Vostra
  • Castbox
  • Earwolf
  • Audioboom
  • Tuneln
  • Podbean
  • Bababam
  • Nouvelles Ecoutes
  • Deezer
  • Apple
  • Google
  • Spotify
  • NRJ Group
  • Rire et Chansons (NRJ group)