Turnover: 7.5 million EUR (2022)
Country: France
La biscuiterie Mistral has been making cakes in the heart of Burgundy since 1954. It has 5 stores around the region.
News
Mistral cookies join the Dijon Céréales group 16/09/2023
- The Mistral cookie factory was taken over 100% by Dijon Céréales.
- The Mistral cookie factory had sales of 7.5 million euros in 2022.
- The Mistral cookie factory employs 46 people.
- The SME was founded in 1954.
- Biscuiterie Mistral has five stores in Semur-en-Auxois, Dijon, Quetigny, Besançon and Auxerre.
- It has been part of the cooperative group since 2018, having previously belonged to the Galapagos group (Loc Maria Biscuits) between 2007 and 2016.
Dijon Céréales takes a bite out of the Mistral cookie factory 14/09/2023
- Seven years after buying the Mistral cookie factory from the Loc Maria Biscuits group, Benoît Chauvel has sold it to Dijon Céréales.
- The cooperative had already owned 20% of this SME based in Semur-en-Auxois (Côte-d'Or) since 2018,
- Mistral's flagship product is Chocobeurs© chocolate-covered madeleines
- 46 employees and sales of 7.5 million euros by 2022, 30% of which will be generated in its own boutiques, 25% by works councils and 15% by supermarkets in the Bourgogne-Franche-Comté region.
- Mistral produces around 1.2 million boxes of cookies a year.
- Dijon Céréales is a cooperative of 3,800 members with total sales of 380 million euros in 2020/21, including 195 million from cereal sales alone (52% wheat).
- The group operates Gamm Vert, Naturalis and Viti Services stores, as well as L'Atelier du Boulanger and Le Fournil de l'Aubes'pain bakeries.
Mistral wants to conquer the Madeleines market. 18/06/2022
- Year of creation of Chocobeur: 1982, celebrating 40 years
- Number of employees at Biscuiterie Mistral in Côte-d'Or: 50
- Biscuiterie Mistral sales in 2021: 7 million euros
- Market share in Côte-d'Or: over 50% of sales
- Sales target for 2024: 10 million euros
- Investment time to create the madeleine coquille: 2 years.
Studies mentioning this company
Other companies mentioned:
- Ferrero
- Biscuits Poult (Biscuit International Groupe)
- Galapagos Gourmet
- Biscuits Bouvard Groupe
- La Trinitaine
- Roullier Groupe
- Fossier Biscuits
- Intersnack (Knabber Geback Group)
- Filet Bleu
- United Biscuits
- Saint Michel Biscuits
- Lotus Bakeries
- Kambly
- Michel et Augustin
- La biscuiterie fine de France
- Biscuit International
- Ekibio (Groupe Lea Biodiversité)
- Loc Maria Biscuits Les Gavottes
- Oréo (Mondelez)
- Maison Taillefer
- Maison du biscuit
- Maison Colibri (Groupe Roullier)
- LU Biscuit (Mondelez)
- Le Ster le Patissier
- La Sablésienne
- La mère Poulard
- Bretzels Moricettes Mfp Poulaillon
- Ker Cadélac
- Gerblé
- Delacre (Ferrero Groupe)
- BN Biscuiterie Nantaise
- Biscuiterie Jeannette
- Biscuiterie Mistral (Dijon Céréales Coopérative)
- Biscuiterie de Montmartre
- Biscuiterie de la Pointe du Raz
- Biscuiterie de Provence
- Armor Délice
- Biscuiterie de Kerlann
- La Fabrique Cookies
- Traditional World Food Epidis
- Buton Groupe- Saveurs et délices