Turnover: 7.5 million EUR (2022)

Country: France

La biscuiterie Mistral has been making cakes in the heart of Burgundy since 1954. It has 5 stores around the region.

News

Mistral cookies join the Dijon Céréales group 16/09/2023

  • The Mistral cookie factory was taken over 100% by Dijon Céréales.
  • The Mistral cookie factory had sales of 7.5 million euros in 2022.
  • The Mistral cookie factory employs 46 people.
  • The SME was founded in 1954.
  • Biscuiterie Mistral has five stores in Semur-en-Auxois, Dijon, Quetigny, Besançon and Auxerre.
  • It has been part of the cooperative group since 2018, having previously belonged to the Galapagos group (Loc Maria Biscuits) between 2007 and 2016.

Dijon Céréales takes a bite out of the Mistral cookie factory 14/09/2023

  • Seven years after buying the Mistral cookie factory from the Loc Maria Biscuits group, Benoît Chauvel has sold it to Dijon Céréales.
  • The cooperative had already owned 20% of this SME based in Semur-en-Auxois (Côte-d'Or) since 2018,
  • Mistral's flagship product is Chocobeurs© chocolate-covered madeleines
  • 46 employees and sales of 7.5 million euros by 2022, 30% of which will be generated in its own boutiques, 25% by works councils and 15% by supermarkets in the Bourgogne-Franche-Comté region.
  • Mistral produces around 1.2 million boxes of cookies a year.
  • Dijon Céréales is a cooperative of 3,800 members with total sales of 380 million euros in 2020/21, including 195 million from cereal sales alone (52% wheat).
  • The group operates Gamm Vert, Naturalis and Viti Services stores, as well as L'Atelier du Boulanger and Le Fournil de l'Aubes'pain bakeries.

Mistral wants to conquer the Madeleines market. 18/06/2022

  • Year of creation of Chocobeur: 1982, celebrating 40 years
  • Number of employees at Biscuiterie Mistral in Côte-d'Or: 50
  • Biscuiterie Mistral sales in 2021: 7 million euros
  • Market share in Côte-d'Or: over 50% of sales
  • Sales target for 2024: 10 million euros
  • Investment time to create the madeleine coquille: 2 years.

Studies mentioning this company

The cookie market - France

Other companies mentioned:

  • Ferrero
  • Biscuits Poult (Biscuit International Groupe)
  • Galapagos Gourmet
  • Biscuits Bouvard Groupe
  • La Trinitaine
  • Roullier Groupe
  • Fossier Biscuits
  • Intersnack (Knabber Geback Group)
  • Filet Bleu
  • United Biscuits
  • Saint Michel Biscuits
  • Lotus Bakeries
  • Kambly
  • Michel et Augustin
  • La biscuiterie fine de France
  • Biscuit International
  • Ekibio (Groupe Lea Biodiversité)
  • Loc Maria Biscuits Les Gavottes
  • Oréo (Mondelez)
  • Maison Taillefer
  • Maison du biscuit
  • Maison Colibri (Groupe Roullier)
  • LU Biscuit (Mondelez)
  • Le Ster le Patissier
  • La Sablésienne
  • La mère Poulard
  • Bretzels Moricettes Mfp Poulaillon
  • Ker Cadélac
  • Gerblé
  • Delacre (Ferrero Groupe)
  • BN Biscuiterie Nantaise
  • Biscuiterie Jeannette
  • Biscuiterie Mistral (Dijon Céréales Coopérative)
  • Biscuiterie de Montmartre
  • Biscuiterie de la Pointe du Raz
  • Biscuiterie de Provence
  • Armor Délice
  • Biscuiterie de Kerlann
  • La Fabrique Cookies
  • Traditional World Food Epidis