Turnover: 338 million EUR (2023)
Country: France
The Bayard/Milan group is a French press group founded in 1873.
It acquired Milan in 2004
france's 5th-largest press group and 4th-largest publisher of children's magazines.
Distributed in 16 countries
The group holds 27% of the children's press market and represents 70 to 80% of the educational children's press.
It specializes in children's magazines (Pomme d'Api, J'aime Lire, Astrapi), current affairs (La Croix, Le Pèlerin), senior magazines (Notre temps), religion (Prions en Église) and nature (Terre sauvage)
The Bayard Milan group has 36 million readers worldwide and 5 million subscribers, over 150 titles, half of them in France.
News
Bayard Jeunesse modernizes its digital platform 01/07/2024
- - Bayard Jeunesse: France's leading publisher of children's magazines, with a total monthly readership of 7 million, including "Pomme d'Api" and "J'aime lire".
- - BayaM platform content: 3,000 items of content, mainly from the Bayard Jeunesse catalog and Milan, another of the group's publishing houses.
- - 26% of content is video, algorithm-free and ad-free, curated entirely by an editorial team.
- - Subscriber target: 100,000 subscribers within a year, compared with 40,000 for the previous application.
- - Digital revenues: Target of 20 million euros on an annual basis, compared with 12 million euros in 2022-23.
- - Other Bayard Jeunesse digital offerings: "La Maternelle Montessori" educational app, News-O-Matic, digital news media for North American 7-12 year-olds.
Jean-Sébastien Decaux buys Terre Sauvage and Alpes Magazine from Bayard 20/06/2024
- Date the magazines were founded - "Terre Sauvage": 1986 - "Alpes Magazine": 1990
- - 9 permanent employees
- - Around 50 contributors
- - Cumulative net circulation around 30,000 newsstand copies
- - Less than 20,000 subscriptions
Bayard Group moves to Malakoff 28/09/2023
- The Bayard Group has been in business for 150 years.
- It has 1,700 employees in France and around the world, 900 of whom are about to relocate.
Bayard Jeunesse strengthens its position in the United States 21/07/2023
- Bayard Group is a French press and publishing company
- Bayard has just acquired the News-O-Matic digital platform launched in 2012 in the United States
- 15 employees, half of whom are journalists
- News-O-Matic is used by 3 million students and 150,000 teachers every month in the U.S
- Bayard's digital revenues account for almost 10% of total revenues
- Two years ago, Bayard acquired Edoki Academy, which has 130,000 paying subscribers worldwide
- Bayard's youth division generates annual revenues of 200 million euros, or 57% of total sales
- The group's international revenues are around 40 million euros, including 20 million in North America, including the acquisition of News-O-Matic.
Bayard appeals to donors to achieve its digital transformation 19/04/2023
- Bayard is a 150-year-old Catholic media group.
- Its main titles are "La Croix", "Pèlerin", "Notre Temps" and several children's titles.
- "La Croix" has around 50,000 print subscribers and 40,000 digital subscribers, and aims to double this number.
- Bayard's sales are in the region of 350 million euros.
- The group employs around 120 journalists, some 15 more than three years ago.
Financial Data
DUNS: 542042486
Legal Name: BAYARD
Address: 18 RUE BARBES , 92120 MONTROUGE
Number of employees: Entre 1 000 et 1 999 salariés (2021)
Capital: 16 500 000 EUR
Financial Data:
| Year | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | 181 940 000 | 189 649 000 | 190 435 000 | 181 037 000 | 187 523 000 | 185 937 000 | 190 404 000 | 192 960 000 | 192 661 000 |
| Gross margin (€) | 176 537 000 | 185 522 000 | 186 050 000 | 177 154 000 | 176 471 000 | 183 139 | 197 384 000 | 188 949 000 | 188 456 000 |
| EBITDA (€) | -1 881 000 | 8 309 000 | 8 191 000 | 4 423 000 | 4 964 000 | 2 919 | 3 998 000 | 5 819 000 | 7 739 000 |
| Operating profit (€) | -849 000 | -288 000 | 8 107 000 | 2 487 000 | 4 140 000 | 2 682 | 4 031 000 | 4 553 000 | 4 828 000 |
| Net profit (€) | -3 990 000 | -2 679 000 | 2 997 000 | 11 237 000 | 13 000 | -2 045 000 | 803 000 | 922 000 | 1 500 000 |
| Turnover growth rate (%) | -4,1 | -0,4 | 5,2 | -3,5 | 0,9 | -2,3 | -1,3 | 0,2 | - |
| Ebitda margin rate (%) | -1 | 4,4 | 4,3 | 2,4 | 2,6 | 1,6 | 2,1 | 3 | 4 |
| Operating margin rate (%) | -0,5 | -0,2 | 4,3 | 1,4 | 2,2 | 1,4 | 2,1 | 2,4 | 2,5 |
| Working Capital (turnover days) | -53,5 | -194,4 | -168,3 | -25,7 | -21,5 | 117 088,8 | -22,2 | -25,4 | -28,2 |
| Working Capital requirements (turnover days) | 34,5 | -95,7 | -11 | -25,7 | -54,4 | 35 574,8 | -12,4 | -7,5 | -9,1 |
| Net margin (%) | -2,2 | -1,4 | 1,6 | 6,2 | - | -1,1 | 0,4 | 0,5 | 0,8 |
| Added value / Turnover (%) | 36,2 | 40,3 | 42,6 | 40,8 | 34,7 | 37,9 | 42 | 37,8 | 39,2 |
| Wages and social charges (€) | 70 939 000 | 72 440 000 | 71 365 000 | 69 186 000 | 68 196 000 | 66 102 | 64 346 000 | 66 155 000 | 65 314 000 |
| Salaries / Turnover (%) | 39 | 38,2 | 37,5 | 38,2 | 36,4 | 35,6 | 33,8 | 34,3 | 33,9 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président du directoire | Pascal | Ruffenach | 65 | |
| Président du conseil de surveillance | Hubert | Chicou | 72 | |
| Directeur général | Dominique | Greiner | 61 | |
| Directeur général | Jean-marie | Montel | 56 | |
| Directeur général | Florence | Rullon | 59 | |
| Membre du conseil de surveillance | Veronique | Albaladejo | 58 | |
| Membre du conseil de surveillance | Vincent | Cabanac | 60 | |
| Membre du conseil de surveillance | Therese | Cardon | 68 | |
| Membre du conseil de surveillance | Justine | Coutard | 38 | |
| Membre du conseil de surveillance | Matthieu | Guignard | 48 | |
| Membre du conseil de surveillance | Christian | Lamolinerie | 72 | |
| Membre du conseil de surveillance | Francois | Moriniere | 60 | |
| Membre du conseil de surveillance | Bruno | Patino | 59 | |
| Membre du conseil de surveillance | Dominique | Quinio | 72 | |
| Membre du conseil de surveillance | Zoe | Vandermersch | 50 |
Studies mentioning this company
The youth press market - France
Other companies mentioned:
- Bayard Presse Groupe
- Unique Heritage Media- DHP
- Alsacienne de Publications L'Alsace
- Éditions Dupuis (Media Participations)
- Éditions Faton
- Enrick B. Editions
- Les Presses d’Ile de France
- Gallimard Jeunesse (Madrigall Groupe)
- Flammarion
- Hachette Jeunesse
- Belin Education (Humensis)
- Presstalis
- Les Messageries lyonnaises de presse
- Éditions Jibéna & Cie
- Reworld Media
- Lunii
- Editis
- Editions Albert René (Hachette Groupe)
- Atelier Imaginaire
- Fleurus Presse
The magazine market - France
Other companies mentioned:
- Reworld Media
- Prisma Media (Vivendi Groupe)
- CMI France
- Cafeyn Group
- McPhy
- Le Figaro - Gala
- Bertelsmann
- Reporters Sans Frontières
- Rossel La Voix Groupe
- Media Participations
- Bayard Presse Groupe
- Unimédias (Crédit Agricole groupe)
- Éditions Philippe Amaury
- Fleurus Presse
- Milan Presse (Bayard Groupe)
- L'Obs
- Le Point
- Le Monde Diplomatique
- Sciences et Avenir
- L'Express
- Les Inrockuptibles (LNEI)
- Valmonde - Valeurs Actuelles
- Marianne Magazine
The board game market - France
Other companies mentioned:
- Mattel
- Simba Dickie Group
- Tactic Games
- Blue Orange
- Blackrock Games
- Bombyx
- Cocktail Games Interlude
- Libellud
- Sentosphère
- Joué Club
- King Jouet
- Ravensburger
- Asmodee Group
- Hasbro
- Philibert
- WDK Groupe Partner - Jouets Sajou
- Hachette Jeunesse
- Hachette Livre Groupe
- Cartonnage de Vaucanson (Sentosphère Groupe)
- Quiz Room
- Cultura
- Ludendo La Grande Récré
- Jouet E Leclerc
- Bayard Presse Groupe
- Idkids Groupe
- 150 le marché des jeux de société en France
- Altered
- Iello
- Lui-Même
- Blue Frog Robotics – Buddy le Robot
- Blue Frog Robotics