Turnover: 36.4 million EUR (2021)

Country: Belgium

  • Candle manufacturer and distributor
  • The Baobab brand was born in 2002 in Tanzania
  • Quality and aesthetics are at the heart of the products, made from German mineral wax and Polish glass. The leathers are Italian and the fragrances are made in Grasse. The artisanal aspect is emphasized by the designers, with hand-poured candles and mouth-blown glass by glassmakers.
  • Their range is broken down into several collections, in different formats, the largest (Maxi Max) burning for almost a thousand hours.
  • Baobab has boutiques in Brussels, Antwerp, London and Paris, and retailers in North America, Europe, Asia, Africa and New Zealand.
  • Sales in France of 11.6 million by 2022

january 14, 2021 - Baobab is for sale - source(L'Echo)

  • Sales more than doubled in four years (from 8 million to over 16 million between 2015 and 2019)
  • Shareholder Indufin, owner since 2015, is looking to sell its stake in the fast-growing company
  • The company employs around a hundred people, and is deployed through a vast network of resellers
  • Also present on luxury e-commerce sites, such as Farfetch
  • Internationalization of manufacturing with the acquisition of Romanian company Candela Manufacturing in 2020
  • Alain Lahy, current CEO and shareholder, is the man who, from 2005 onwards, succeeded in gradually transforming the artisanal project into an industrial one

Studies mentioning this company

The candle market - France

Other companies mentioned:

  • Yankee Candle France
  • Esteban
  • Durance
  • Bougies La française - My Jolie Candle ( (Emosia Groupe)
  • Baobab Collection
  • Geodesis
  • Hypsipyle
  • Ciergerie Constant Desfossés (Emosia Groupe)
  • Manufacture française de Bougies
  • Bourguignonne des Cires et Dérivés
  • Bach frères
  • Ciergerie Leroy
  • CIR Trudon
  • Bougie et Senteur
  • Alinéa
  • Ciergerie du Sud-Est - Notre dame de france
  • Eurobougie
  • Devineau (Emosia Groupe)
  • Denis & fils Bougies
  • Habitat France
  • Les Bougistes
  • L Déco Bougies Naturelles
  • Maison Montagut - Le Chatelard
  • Emosia Groupe (Maison Berger)
  • Diptyque
  • My Jolie Candle