Turnover: 3.7 billion USD (2020)
Country: United States
American Eagle Outfitters (often shortened to American Eagle or AE) is an American apparel and accessories company based in Pittsburgh, Pennsylvania. Founded in 1977, American Eagle has become one of the most popular brands in youth apparel in the United States and other parts of the world.
American Eagle focuses primarily on the manufacture and sale of casual clothing for men and women with a distinctive, youthful style. Its offerings include jeans, hoodies, T-shirts, shirts, pants, dresses, and accessories such as shoes, bags, jewelry, and sunglasses.
The second-hand market:
- In 2021, American Eagle started a used clothing resale program called "AE x Resale." In partnership with resale technology company ThredUp, the program allows customers to exchange their old, used AE jeans for an AE gift card, which can be used to purchase new items in the store
- AE x Resale aims to promote sustainability and encourage the reuse of clothing, reducing the clothing industry's environmental impact. It offers customers a convenient way to get rid of their used jeans and earn credit for new purchases.
News
Data and flexibility: the pillars of global direct-to-consumer sales 23/02/2023
Key figures and information relevant to market research:
Highest inflation in a generation.
Rising geopolitical tensions.
Climate crisis.
Falling consumer confidence amid likely economic recession in 2023.
Growing demand for resale, rental and discount products. Need to adapt business models to make customer loyalty a priority.
American Eagle Outfitters has chosen a direct-to-consumer (DTC) strategy to position itself wherever the customer is, on both physical and online channels.
Importance of having a unified brand voice, a strong structure for international partners, and a flexible global strategy including product design, pricing, assortment and omnichannel.
Collaboration with ESW to develop a hyper-localized commerce experience, including complete sites for multiple countries with localized pricing and promotions, tailored content and languages, optimized payments, targeted online marketing and advanced logistics management.
Fully localized shopping experience for customers in each country, including social shopping channels.
- American Eagle Outfitters has chosen a direct-to-consumer (DTC) strategy to position itself wherever the customer is, across physical and online channels.
- Importance of having a unified brand voice, a strong international partner structure, and a flexible global strategy including product design, pricing, assortment, and omnichannel.
- Collaboration with ESW to develop a hyperlocal commerce experience, including comprehensive multi-country sites with localized pricing and promotions, adapted content and languages, optimized payments, targeted online marketing, and advanced logistics management.
Studies mentioning this company
The women's ready-to-wear market - France
Other companies mentioned:
- Inditex groupe (Zara)
- Camaïeu
- SMCP Groupe (Sandro)
- Chanel
- Zalando
- Kiabi Europe
- La Halle
- Beaumanoir Groupe
- GEMO (Eram Groupe)
- H&M Groupe
- Comptoir des Cotonniers (Fast Retailing Group)
- The Kooples Diffusion
- Maus Frères
- SRP group (Showroomprivé)
- Naf Naf
- Les 3 Suisses
- Doudounes JOTT
- Mytheresa
- Blanche Porte
- Galeries Lafayette
- Printemps Groupe
- SMCP Groupe (Claudie Pierlot)
- SMCP Groupe (Maje)
- Zadig et Voltaire
- Kookaï
- Indies Groupe
- Forever 21
- Grain de Malice
- Maison Montagut - Le Chatelard
- Isabel Marant
- Vinted
- Sonia Rykiel
- Abercrombie & Fitch
- American Eagle Outfitters
- Ann Taylor (Ann Inc.)
- Pierre Cardin
- Eric Bompard
- Massimo Dutti (Inditex groupe)
- Almé
- Levi’s
- Paule Ka
- Esprit
- Des marques et vous - Devianne
- Sessun
The thrift store market - Italy
Other companies mentioned:
- Patagonia
- American Eagle Outfitters
- Tommy Hilfiger
- Brandizzi
- Italian recycling
- Amazon Italia
- eBay
- Vinted